The Power of Branding

By surveying customers to understand their perception of the brand, Eventbrite discovered that customers chose and loved the platform because it saved them time, made their lives easier, helped in effective event marketing, and made them look professional. The words customers used to describe the brand aligned with the internal team's vision, indicating that the brand was a reflection of the company culture. This customer-centric approach formed the foundation of Eventbrite's brand strategy, focusing on amplifying and building upon the aspects that resonated with customers to grow and establish a strong brand.

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