Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing
Dec 6, 2023
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Tamara Mendelsohn, CMO of Eventbrite, discusses leveraging content creators, building an authentic brand, website optimization with Webflow, strategic time management for CMOs, and insights on finding consumer love and staying loyal in your career.
Having a clear and aligned vision and strategy empowers teams to make informed decisions and work towards common goals.
Implementing 'divide and conquer' in a collaborative environment optimizes productivity and fosters ownership among team members.
Staying dedicated to a mission aligned with personal values cultivates purpose, drive, and meaningful relationships within an organization.
Deep dives
Focus on Clear Vision and Strategy for Success
A key lesson learned from the speaker's career is the importance of having a clear and aligned vision and strategy within an organization. This clarity allows for autonomy and empowerment among team members, enabling them to make informed decisions and work towards common goals. By articulating a shared vision and strategy, individuals can understand their purpose, contribute effectively, and drive the organization forward.
Empowering Teams through Division of Responsibilities
The speaker emphasizes the principle of 'divide and conquer' when working in a collaborative environment, drawing from her experience with a husband and wife team. By defining distinct areas of responsibility, supporting each other, and avoiding overlap in roles, teams can optimize their productivity and effectiveness. This approach fosters a sense of ownership and accountability among team members, contributing to a harmonious and efficient working dynamic.
Staying Committed to a Mission
The speaker's long-standing commitment to a company for over 14 years highlights the significance of staying dedicated to a mission that aligns with personal values and goals. By remaining passionate about a company's purpose and finding fulfillment in contributing to its growth and success, individuals can cultivate a sense of purpose and drive that enhances their professional journey. This level of commitment enables continuous learning, growth, and the nurturing of meaningful relationships within the organization.
Utilizing Experiences for Learning and Growth
The speaker's diverse experiences, from working with various organizations to engaging with different roles within a company, underscore the value of exposure to different perspectives and challenges. By embracing new opportunities, seeking mentorship, and leveraging past learnings, individuals can evolve as leaders and professionals, gaining insights that shape their approaches to problem-solving, teamwork, and innovation. Drawing from a wide range of experiences can foster adaptability, empathy, and strategic thinking.
Inspiring Through Personal Values and Resilience
The speaker credits her father as one of the most inspiring figures in her life, highlighting his resilience, creativity, and enthusiasm in navigating professional challenges and embracing technological transformations. Witnessing his dedication to graphic design, entrepreneurial spirit, and positive outlook on innovation instilled in the speaker a deep appreciation for learning, adaptability, and optimism. This influence underscores the importance of personal values, passion, and adaptability in fostering inspiration and driving growth.
Encouraging Collaboration and Learning from Diverse Experiences
The speaker's involvement as an expert in residence at RippleWorks showcases her commitment to giving back, sharing expertise, and supporting startups in emerging markets. By engaging with diverse organizations, collaborating with nonprofit ventures, and providing mentorship, individuals can contribute meaningfully to societal progress, technological innovation, and global impact. This dedication to learning from and inspiring others fosters a culture of collaboration, mentorship, and continuous personal and professional growth.
Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to create, share, find and attend events. The app showcases music festivals, marathons, conferences, community rallies, fundraisers, gaming competitions–and even air guitar contests. 12 years after its founding, Eventbrite went public. The company’s purpose is simple: to bring the world together through live experiences. The company certainly delivers that purpose, with five million events last year, nearly 300 million tickets, 800,000 creators using the platform, and a yearly revenue approaching $300 million.
Tamara joined Evenbrite in 2009, when the company was only three years old, and she was appointed Chief Marketing Officer about 3 and a half years ago. Before Eventbrite, Tamara spent four years as a Senior Analyst at Forrester, where she specialized in ecommerce and multichannel retail. Tamara studied comparative literature and economics at Wellesley College, and earned her MBA from the Sloan School of Management at MIT. Tune in for a conversation with a CMO who loves connecting and community!
