Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing
The CMO Podcast
Building an Authentic Brand: Aligning Aspirations with Perceptions
This chapter delves into the crucial process of aligning brand aspirations with customer perceptions to create an authentic brand. It emphasizes the importance of comparing internal goals with customer feedback, highlighting the necessity for harmony in branding efforts. The speaker elaborates on the alignment with the company's mission, the growth opportunities, and the positive culture that have fueled their long-term commitment to the organization.
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