How I Built This with Guy Raz cover image

Advice Line with Pete Maldonado of Chomps

How I Built This with Guy Raz

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Adding Value and Driving Trial to Increase Sales

Considering offering value-added products like canned salmon or salmon jerky can help in selling salmon fillets and building a brand presence in grocery stores. Driving trial through sampling is crucial to get the product into people's mouths, leading to increased sales. Online platforms may face challenges in driving trial effectively.

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