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How Ben Thompson Built a Writing Empire
How I Write
Find Your Niche to Thrive
Succeeding in the competitive online landscape requires distilling your focus to a specific niche. By defining a clear target audience and concentrating on a particular area, such as writing exclusively about a single tech company, one gains a competitive edge over broader content creators. Owning a smaller pond allows for distinctive insight and engagement that larger, generic content cannot provide. Cultivating consistent and relevant content hinges on continuously producing new ideas, feeding creativity, and refining one's voice over time. Embracing the grind of content creation is vital; it’s not merely about pulling from past work but about an ongoing process that revitalizes and redefines perspectives. Building a unique identity in a potentially oversaturated market relies on an evolving understanding rather than attempting to create a static, perfect embodiment of expertise.
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