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This 20-Email Sequence Made Us Millions of Dollars
Coffee With Cole: The Digital Writing Podcast
Educating Your Audience on Their Biggest Problems
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In the process of engaging with an audience, it is vital to thoroughly educate them on the ten most significant problems they either currently face or will face in the future. These issues should encompass both the unrecognized and acknowledged challenges that the audience has yet to address. The communication should focus solely on these problems, emphasizing empathy and understanding by revealing that the presenter has shared similar struggles. This shared experience builds trust and rapport. It is important to explain the nature of these problems, including their origins, past attempts the audience may have made to resolve them, and the emotional impact these issues create. This foundational understanding of the problems must precede any discussion of solutions or products, as the audience must first resonate with their challenges to appreciate the potential solutions offered.
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