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The New AI Marketing Playbook Amid Google's Stumbles w/ Kieran Flanagan
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Exploring AI in Product Led Growth for Touchless Experiences
The integration of AI in Product Led Growth (PLG) enables companies to transition to touchless experiences. AI-rich tools such as humed.ai create exceptional demos that mimic human interaction by providing personalized guidance and navigation through websites. This advancement allows startups to achieve fully touchless operations, previously seen as unattainable. The use of AI-driven support systems in PLG eliminates the need for traditional sales representatives, streamlining the sales process. In the context of PLG, the key element for success lies in low setup costs to ensure a seamless user journey. The emergence of personalized, automated AI support systems raises the standard for companies seeking to adopt PLG practices, as it necessitates a more substantial initial investment in technology and infrastructure.
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