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#212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success)
Creator Science
Measure Engagement by Listen Time
Podcast engagement is best measured through listen time rather than absolute duration due to variability in episode lengths. Key metrics include total listen time, average listen time expressed in minutes and seconds, and percentage average listen time calculated as the average amount spent divided by the episode duration. An average listen time of 55 minutes for a one-hour episode indicates strong listener retention, while a median average consumption of 80% shows that listeners are highly engaged compared to video platforms like YouTube. This high level of engagement highlights the unique power of audio content, which often secures listeners' time more effectively than websites or videos.
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