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S2E19 - What Exactly is Flavouring? w/ Dr. Robert Sobel of McCormick FONA

Steeping Together

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The Dissociation Between Flavor and Amount of Flavoring in Tea

Your nose is incredibly sensitive to small quantities, as it's built for survival. Most food and drink products contain flavoring at around 0.02%, but the core flavor components are likely present in even smaller amounts, like parts per million or parts per billion.

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