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Product Placement in the Pews? Microtargeting Meets Megachurches

Knowledge at Wharton

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Connect to Your Audience for Success

Effective client acquisition often hinges on delivering presentations to engaged audiences. Recognizing that marital conflicts, particularly about money, prompt individuals to seek advice from familiar sources like pastors rather than financial planners, creates an opportunity for financial professionals. Collaborating with local pastors enables financial planners to access a steady stream of potential clients who are more inclined to engage by leveraging the established trust and influence of religious leaders within their communities.

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