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Challenges in Online Advertising and the Value of Vertical Search
Fubo TV's revenue was driven by a significant portion from monthly subscriptions and advertising. The speaker observed that companies struggled to reach consumers due to the high cost and competition in traditional cable and Google shopping. They highlighted the inefficiency of traditional online advertising, citing an example of a direct-to-consumer brand wasting money on Google due to low buyer intent. The speaker also emphasized the value of vertical search, where intent is higher, and users are more likely to be buyers or sellers.