#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Socialize Pricing Early and Gamify Experiences
The biggest mistake in a launch was delaying the announcement of the price, as revealing the price earlier could have been more beneficial. Implementing a gamified experience within a community, such as 'Hookers' where users help each other write hooks, was successful and engaging. This approach created a fun and collaborative environment while emphasizing the importance of a strong hook.
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