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The NBA
Acquired
Social Media Influence on Player Voices and Leagues' Participation
Social media has a significant influence on player voices and their level of celebrity. NBA players have embraced social media and achieved massive followings, reaching a level of celebrity unmatched by players in other leagues. This has also led to NBA players participating more actively in social and political movements, as seen in the contrasting reactions of the NBA and the NFL to the Black Lives Matter movement.
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