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Adapt Selling Strategies to Seasonal Dynamics
Adjust your marketing strategies according to the seasonal dynamics and goals. During high-demand periods, prioritize sales while maintaining relationship nurturing with engaging content afterwards. After aggressive selling in December, focus on engagement in January before resuming selling in February. Monitor the timing of when posts receive initial engagement, as this significantly influences algorithm-driven visibility. Aim to maximize engagement shortly after posting, recognizing that later interactions may still add value. Tailor your posting frequency to the stage of your business; for new startups, maintain a flexible and attentive approach to content strategy.