Building Community

Summary: Lauryn Evarts Bosstick, founder of The Skinny Confidential, shares how she built a loyal community and turned her blog into a successful business. She emphasizes consistent engagement, viewing financial success as a byproduct of providing value and fostering a strong community.

• ✨ Prioritize Engagement: Dedicate focused time each day to interact with your community. Lauryn spent two hours daily in the early years responding to messages and comments, fostering a sense of intimacy. Even now, she dedicates an hour daily to engage directly with her audience. This consistent interaction builds strong relationships and shows the audience their value.
• 💖 Value Over Revenue: Focus on providing value to your audience rather than solely on monetary gains. Lauryn believes that when you prioritize creating valuable content and engaging with your community, financial success naturally follows.
• 🌱 Cultivate Intimacy: Bridge the gap that can form as your audience grows. Lauryn maintains intimacy by actively participating in discussions, answering questions, and acknowledging her followers' contributions. This direct interaction keeps the community strong and engaged.
• ✍️ Content with Purpose: Create content that resonates with your audience's needs and interests. Lauryn's blog goes beyond personal anecdotes to share diverse perspectives and practical advice from her community members. This inclusivity fosters a sense of belonging and shared purpose.
• 🎙️ Leverage Multiple Platforms: Utilize different platforms to connect with your audience in varied ways. Lauryn finds the podcast format particularly valuable for its intimate nature, allowing her to directly answer questions and build deeper connections with listeners.

Key Takeaway: Building a loyal community is about consistent engagement, genuine value, and creating a space where everyone feels heard and appreciated.