The Old Lady Crying on the Couch Game | 3min snip from The Tim Ferriss Show

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#678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

The Tim Ferriss Show

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The Old Lady Crying on the Couch Game

Using the 'old lady crying on the couch game,' a woman transforms her frustration with her children into gratitude by imagining herself as an 80-year-old given the opportunity to go back in time to the present. She views her children with love and appreciation, and the game helps her find gratitude in the most frustrating moments. Her partner has also adopted this practice and finds it truly remarkable. The game allows them to appreciate and cherish the time they have with their children, acknowledging that it is fleeting.

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Brought to you by Shopify global commerce platform providing tools to start, grow, market, and manage a retail business; Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating; and AG1 all-in-one nutritional supplement.

Jake Muise (@mauinuivenison) is CEO at Maui Nui Venison, a company he co-founded in 2017 that works to balance invasive axis deer populations on the island of Maui, channeling that management into incredible nutrient-dense food. Maui Nui was selected for Fast Company’s “Top 10 Most Innovative Companies in Agriculture of 2023,” and its venison has been served in restaurants across the country, including Alinea, The French Laundry, and Saison. Prior to Maui Nui, Jake was executive director of the Axis Deer Institute for 12 years, part of a two-decades-long project focused on axis deer and their long-term management in Hawai’i.

Please enjoy!

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[06:05] Lava cowboys.

[14:00] What does Maui Nui mean?

[15:07] A Hawai’i history primer.

[22:26] The problem with (and delicious solution to) axis deer in Hawai’i.

[30:18] The three-year hunt that became the Maui Nui springboard.

[43:54] The life-changing power of volleyball and free pizza.

[52:18] Seven on, seven off.

[57:01] Processes, metrics, and moon-fluence.

[1:00:41] Surpassing USDA regulations — in the wild.

[1:07:59] A typical night of harvesting.

[1:15:09] The humble, hungry, and smart way to build a world-class team.

[1:21:46] Feedback that separates the As and Bs from the Cs.