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#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

B2B Marketing with Dave Gerhardt

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Quality over Quantity in Building LinkedIn Engagement

Having a high number of followers on a company page may seem impressive, but it doesn't always translate to engagement. Company pages might work best when focused on a specific type of content, like memes, but this may not align with your goals. Leading with personal expertise on LinkedIn and using the company page like a news source can drive more engagement. Prioritizing quality content and engagement on personal pages with fewer followers can often be more effective than relying on high follower counts on company pages.

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