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469 Any Insights Yet? by Chris Kocek
The Marketing Book Podcast
Competition, Insights, and the Difference with Trends
Insights are unique and almost impossible to copy, acting as a secret sauce for competitive advantage. They are formed from personal observations, trends, specific data, and months of research, making them highly valuable and distinct from tactics that are easily replicable. Unlike insights, trends are a collection of data points and observations that are visible to everyone, making them less valuable. To uncover insights, one must delve deeper beneath the surface and ask 'why' repeatedly to understand the underlying reasons behind trends. Insights provide long-term value and direction for strategies and tactics, making them essential for brands seeking a competitive edge.
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