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How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
In Depth
Consider Growth Models Before Paid Marketing
When evaluating early growth strategies, traditional paid marketing should generally be avoided unless there is a unique advantage that cannot be easily replicated. Exceptions exist, particularly for B2B products with higher annual contract values (ACV) that justify a more personalized sales approach. For lower ACV products, the focus should shift to generating leads organically. Understanding how these dynamics shape your product is essential, especially in relation to customer goals and sales processes.
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