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Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

WTF is with Nikhil Kamath

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Exploring Underrated Alcohol Categories and Opportunities in the Industry

The discussion highlights underrated alcohol categories in the industry, like Mictus Rai whisky and Indian rum Mezma. While Mictus Rai whisky is a lesser-known but exceptional Rai whisky, Indian rum like Mezma presents an opportunity for growth as the market primarily focuses on popular categories like Scotch whisky and other well-known spirits. Additionally, the mention of Campari soda as a favorite, yet underrated drink brings attention to the underappreciated consumption of bitter spirits like Campari outside traditional cocktails like Negroni.

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