Lancefield on the Line

Bill George tells me that this the most difficult time to be a leader he’s seen in his life as they face major generational, political, societal shifts and challenges. The traditional command and control approach to leadership and management doesn’t work. Instead, we need more authentic leaders have a clearer, longer-term view of what it takes to make their organisation successful. Leaders who take a stand on important issues, particularly the issues their employees and customers care about. Leaders who act as coaches more than manager, who tell the truth, are transparent, vulnerable, able to admit their mistakes. Organisations need younger leaders, especially those from the front line, closest to the action.They should also encourage people to find their truth north – their fundamental values and beliefs – as early as possible in their careers, and challenge people mid-career to revisit and refresh their perspective on them. Reflect on your life, the good and bad times, strip it back and ask yourself what you are here for, and what matters. Look to lead an integrated life, practising reflection on how well you show up, perform, and align your own purpose to that of the organisation you work with.About Bill:Bill George is executive fellow at Harvard Business School (HBS), where he has taught leadership since 2004. He was chair and CEO of Medtronic, the world’s leading medical technology company. Under his leadership, Medtronic’s market capitalization grew from $1.1 billion to $60 billion, averaging 35 percent a year. Earlier in his career, he was an executive with Honeywell and Litton Industries and served in the U.S. Department of Defense. He has served as a director of Goldman Sachs, ExxonMobil, Novartis, Target, the Mayo Clinic, and World Economic Forum USA.Resources:Website: https://www.billgeorge.org/True North: Emerging Leader edition: https://www.billgeorge.org/book/true-north-emerging-leader-editionMy resources:Sign up to one of my courses (https://bit.ly/3QHvlYm).Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively.Subscribe to my YouTube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.If you’re looking to work with me, check out my:Services (https://bit.ly/3QFOn1A) to C-Suite execs, entrepreneurs and professionals.Profile (https://bit.ly/3JUzrZk).Writing (https://bit.ly/3JTYnAi).Posts on LinkedIn (https://bit.ly/2Z2PexP).

What would it take to show and give your absolute best at work? Even having to ask the question suggests there’s something amiss. Perhaps it’s because we’ve been told what we’re not good at that we’ve forgotten what we are good at. Or we’ve been wearing a mask for so long that it’s all become part of a performance. Andy Woodfield has spent his career trying to figure out the uniqueness and the dreams of the people he works with. That curiosity leads to powerful human connection, and a conversation about what they can do together. The foundation of exceptional teamwork and performance.Building this culture of inclusion and belonging is not for the faint-hearted. It’s really hard work. Even harder if you have to come out every week as a partner who happens to be gay. In this podcast, Andy shares his own story of coming out, figuring out his own uniqueness and his place. He describes his ways of discovering the best in other people, methods that have become movements.This episode is for anyone who is looking to take their performance to the next level, who may feel like they’re not giving their best at work, or who wants to get the best out of their team.About Andy: Andy is the Global International Development Leader at PwC, Global Client Partner for the Foreign, Commonwealth, and Development Office, Partner sponsor for the Alumni Network, the Leadership Exchange, and the Shine network (LGBTQ+), and the Founder of Liliput Gin.He undertook a two year cycle of experience as the Chief Sales and Marketing Officer for PwC UK, transforming the firm's sales, marketing and client experience capabilities to bring the firm’s people closer to their clients. He was also a 2020 Finalist for the MCA Outstanding Achievement Award. Resources:Website: https://www.andywoodfield.com/ Book (This is your moment): andywoodfield.com/book My resources:Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:  If you're not subscribed already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas.For more details about me:★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals.★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy.★Examples of my writing (https://bit.ly/3O7jkc7).★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)★Follow me and engage with me on Twitter (https://bit.ly/36XavNI).My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]

When you’re feeling life is tough, you’re typically told to ride it out, put your head down, get through it. That might help some people, for a while. But it’s missing something. Only when we reach out to others, find a connection, get some support that we truly feel better – using fortitude.In this podcast Bruce Daisley challenges conventional wisdom by arguing that the power of social connection is the critical aspect of resilience. For example, the biggest predictor of well-being after major heart surgery 3/6/12/24 months afterwards is the number of groups the patient feels part of.The challenge for leaders is how to we create that connection when we’re working more virtually and maybe only seeing each other in person a couple of days a week. You have to create the time to build the foundations of trust and to sustain relationships. About Bruce:Bruce Daisley is a best selling author and technology leader from the UK.  He has become regarded as one the most respected thought leaders on the subject of workplace culture and the future of work. His prior business career saw him spend 12 years running Twitter in Europe and previously YouTube in the UK. Resources:Fortitude Book: https://www.findfortitude.net/Joy of Work Book: https://eatsleepworkrepeat.com/joyofwork/Eat Sleep Work Repeat Podcast: https://eatsleepworkrepeat.com/category/podcast/Workplace Culture Course: https://www.findfortitude.net/culturecourseMy resources:Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:  If you're not subscribed already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation. Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas. For more details about me: ★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals.★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy.★Examples of my writing (https://bit.ly/3O7jkc7).★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)★Follow me and engage with me on Twitter (https://bit.ly/36XavNI).My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]

Inclusion has been one of those terms we might reserve for HR, an initiative, or a special interest group. Wrong. It’s critical to the success of any organisation, and a moral responsibility. For too long, traditionally disadvantaged groups – by race, gender, sexuality – have progressed slower and had poorer experiences at work. Their leaders – from a majority group – have employed avoidance tactics, in some cases standing away and not giving eye contact, sticking to their familiar places and faces.What does it take to build an inclusive organisation? Dr. Gena Cox shares the highlights of her book 'Leading Inclusion':★ The critical 3 Cs required of any leader.★ Why talking about a business case for diversity or inclusion (or both) is offensive.★ Where biases show up, and what to do about them.★ Why it doesn’t take special or different leadership of people who are different from the majority.★ What it takes for Chief Diversity Officer to have a positive impact.About Gena:After a decades-long year career advising leaders in some of the largest companies in America and beyond, Dr. Gena Cox concluded that the pace of workplace inclusion change was unacceptably slow. She harnessed her organizational psychology and executive coach insights, her understanding of c-suite dynamics, and her personal workplace experiences to write a book, Leading Inclusion. Her book helps leaders connect unfamiliar dots to drive inclusion from the top of their organizations. Gena asks her clients to remember one simple idea: “Inclusion tops diversity!”Resources:★ Website: https://www.genacox.com ★ Book (Leading Inclusion): https://www.amazon.com/Leading-Inclusion-Drive-Change-Employees/dp/1774581795 ★ LinkedIn: https://www.linkedin.com/in/genacox My resources:Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox. You'll get a free 'Mastering Big Moments' Workbook if you do. If you're not already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation. Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas. For more details about me: ★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals.★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy.★Examples of my writing (https://bit.ly/3O7jkc7).★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)★Follow me and engage with me on Twitter (https://bit.ly/36XavNI).My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]

We’re moving into the age of psychological capital based on curiosity and creativity. We need to harness data on behaviours more effectively to help us understand people in an unbiased, objective, and meritocratic way. It might sound straightforward but it will require overcoming resistance especially from those who have grown into senior leadership roles in the system; they fear what the data may show them, revealing some home truths.Aspiring leaders have to be willing to challenge the way business works, being dissatisfied with the status quo. They'll need to rethink of aspects of conventional wisdom – the divide between leaders and managers, the premium of style over substance, and the notion that we bring our whole selves to work.Who better to stimulate our thinking and design this new system that Prof Tomas Chamarro-Premuzic, one of the world’s leading social scientists and practitioners.About Tomas:Dr. Tomas Chamorro-Premuzic is an international authority in people analytics, talent management, leadership development, and the Human-AI interface. He uses science and tech to help organizations predict human performance. He is the Chief Innovation Officer at Manpower Group, co-founder of Deeper Signals and Metaprofiling, and Professor of Business Psychology at both University College London, and Columbia University. Tomas has published 10 books and over 200 scientific papers. He is a frequent contributor to Fast Company, the Guardian, Forbes, and the Harvard Business Review. Resources:His writing: https://www.drtomas.com/writing/His science-based tools: https://www.drtomas.com/commercial/My resources:Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:  If you're not subscribed already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation. Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas. For more details about me: ★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals.★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy.★Examples of my writing (https://bit.ly/3O7jkc7).★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)★Follow me and engage with me on Twitter (https://bit.ly/36XavNI).My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]

How strategic are you with your time, attention, and energy? Many successful executives aren’t, surprisingly. Their days are overly busy (some feel proud of this), as if their schedules run their life. They’re racing against the clock, trying to get through never-ending to-do lists. They feel exhausted by the weekend, and frustrations fester as they don’t progress important professional or personal projects. Sound familiar?How do you wrestle back control, tackle the chaos, and make time for what matters? My guest in this podcast, Laura Vanderkam, has pioneered approaches to help you do this. An authority on managing time she advocates time tracking, and in her new book Tranquility by Tuesday sets out nine rules to apply to create more time and cut out waste.We talk about:★ The nine rules.★ The biggest benefits from applying these rules.★ What it takes to commit to the process.★ How to use the rules in your team. ★ How to track your time (and why)★ The power of intentionality.★ How to avoid being inflexible.★ The impact of hybrid working.★ Her impact and legacy.★ Her own habits.About Laura:Laura Vanderkam is the author of several time management and productivity books, including Tranquility by Tuesday: 9 Ways to Calm the Chaos and Make Time for What Matters, along with Juliet’s School of Possibilities, Off the Clock, I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours. Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is the host of the podcast Before Breakfast and the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds. She lives outside Philadelphia with her husband and five children, and blogs at LauraVanderkam.com.Tranquility by Tuesday book and scorecard: https://lauravanderkam.com/books/tranquility-by-tuesday/Time Makeover Guide and Time Tracking Sheet: https://lauravanderkam.com/time-makeover-guide/Planning tips and hacks: https://lauravanderkam.com/2016/01/14-time-management-strategies-from-highly-productive-people/My resources:Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox: If you're not already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation. Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas. For more details about me: ★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals.★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy.★Examples of my writing (https://bit.ly/3O7jkc7).★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)★Follow me and engage with me on Twitter (https://bit.ly/36XavNI).My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]

Work relationships can be hard. Too often we grin and bear it as if we have no choice. Or throw up our hands because one-size-fits-all solutions haven't worked. Many of us walk away, avoiding difficult people. But we can only endure so much thoughtless, irrational, or malicious behaviour—there's your sanity to consider, and your career.In her book Getting Along, workplace expert and Harvard Business Review podcast host Amy Gallo identifies eight familiar types of difficult coworkers—the insecure boss, the passive-aggressive peer, the know-it-all, the biased coworker, and others—and provides strategies tailored to dealing constructively with each one. She also shares principles that will help you turn things around, no matter who you're at odds with. Taking the high road isn't easy, but Gallo offers a crucial perspective on how work relationships really matter, as well as the compassion, encouragement, and tools you need to prevail—on your terms. In this podcast find out what: ★ Why it matters to get along at work.★ The most fascinating of the eight archetypes.★ Coping with difficult people. ★ Changing yourself.★ The impact of biases on workplace dynamics.★ The worst thing you can with difficult people.★ The role of gossip.★ Her own habits and changes.About Amy: Amy Gallo is a workplace expert who writes and speaks about gender, interpersonal dynamics, difficult conversations, feedback, and effective communication. She works with individuals and  teams to help them better collaborate, communicate, and transform their culture to support dissent and debate.  She is the author of two books: Getting Along: How to Work With Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict. She has written hundreds of articles for Harvard Business Review, where she is a contributing editor. Her writing has been collected in numerous books including ones on feedback, emotional intelligence, and managing others. For the past three years, Amy has co-hosted HBR’s popular Women at Work podcast, which examines the struggles and successes of women in the workplace My resources:Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:  If you're not subscribed already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.  Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas.  For more details about me:  ★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals. ★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy. ★Examples of my writing (https://bit.ly/3O7jkc7). ★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP) ★Follow me and engage with me on Twitter (https://bit.ly/36XavNI).My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]

Time is running out for our planet. We are taking more than we are giving. CSR targets don’t go far enough. And societal inequality is on the rise. It requires a rethink of how we do business, how we lead organisations, how we measure impact.Who better to set out the manifesto for change than Paul Polman, the former CEO of Unilever and co founder of Imagine One. He’s done what he’s advocated; turned a global company into a force for good whilst still delivering exceptional shareholder value. He’s now become an advocate, catalyst, ambassador, writing a book called ‘Net Positive: with Andrew Winston. It sets our how businesses should and can give back more to the world than they take, and why it matters.We talk about:What Net Positive means and why it’s a better concept that Net Zero.What stops CEOs from taking the necessary action.What it takes to learn and unlearn new leadership and business practices.Whether it’s possible to develop a new mindset of systemic leadership if you’ve been a short-term, mercenary leader.The three characteristics of CEOs he would look for.Critical moments in a CEO’s tenure that can make or break their contribution to addressing these systemic issues.His own personal habits that help him do extraordinary work.About Paul:Paul works to accelerate action by business to achieve the UN Global Goals, which he helped develop. As CEO of Unilever (2009-2019), he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with excellent financial performance, and has been described by the Financial Times as "a standout CEO of the past decade." Paul’s new book, “Net Positive”, is a call to arms to courageous business leaders, setting out how to build net positive companies which profit by fixing the world’s problems rather than creating them. He Chairs IMAGINE and Saïd Business School, and is Vice-Chair of the UN Global Compact as well as B Team Leader. Paul is Honorary Chair of the International Chamber of Commerce, which he led for two years.Visit the website at https://netpositive.world/#join and learn the way to join the movement.  Follow co-authors Paul Polman on Twitter and LinkedIn and keep up with the Net Positive movement. Order your copy of Net Positive at your favourite retailer at https://netpositive.world/#order-window. My resources:Sign up to my newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox: If you're not subscribed already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.  Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas.  For more details about me:  ★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals. ★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy. ★Examples of my writing (https://bit.ly/3O7jkc7). ★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP) ★Follow me and engage with me on Twitter (https://bit.ly/36XavNI).My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AE

You feel there’s something important to say at work. An idea that could make a big difference. Or a behaviour that’s not good. But you’re not sure whether you should because there isn’t enough psychological safety. Perhaps there’s toxicity in the culture or a strong prevailing way of doing things. You calling something out might be risky to your standing and your career. What does it take to be courageous to speak up about something important? What strategies and tactics can you use?Professor Jim Detert is one of the world’s leading authorities on what it takes to be courageous and ethical at work. In this podcast find out:★  How much organisational context and performance influences how courageous you are.★  About the impact of not speaking up.★  How the shift to hybrid workplaces influences how courageous we are.★  What stops people taking action.★  How to take your first steps in being more courageous.★ What it takes to stay curious.★ How to be courageous with competence.And, as ever, Jim shares his own habits for high performance and the impact he wants to have on the world.About Jim: Jim is the John L. Colley Professor of Business Administration at the Darden Graduate School of Business Administration and a Professor of Public Policy at the Batten School of Leadership and Public Policy, both at the University of Virginia. His writing on workplace courage and related topics is grounded in decades of formal research and brought to life based on intimate portraits of leaders and ordinary people he’s come to know personally. Jim thrives on empowering people to have difficult conversations, engage rather than avoid challenging situations, and competently embrace other opportunities for courageous action in their own lives and workplaces.You can find out more about Jim and his research and book ‘Choosing Courage: the everyday guide to being brave at work' here: https://jimdetert.com/My resources: Sign up to my newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox: If you're not subscribed already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation. Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas. For more details about me: ★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals.★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy. ★Examples of my writing (https://bit.ly/3O7jkc7).★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)★Follow me and engage with me on Twitter (https://bit.ly/36XavNI My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]

Many organisations say that they are customer-centric. But when you look inside they’re far from it. Customers come a distant second to their product or service. And when they do focus on them, they often apply simplistic assumptions about how we think, feel, and behave. Andrea Olson is a behavioural scientist who has studied how to learn what customers need, but don’t always tell you. In this podcast find out:★ What stops customers telling you what they want. ★ What it takes to create a customer-centric organisation.★ Whether it’s possible to shift from a product to customer organisation.★ How much you can learn from the examples of how Apple and Tesla approach their customers.★ Which of the customer concepts used in management are most flawed.★ Who is an example of an exemplar organisation when it comes to customers.★ What it takes to create an open, trusted relationship with your customers.★ How to integrate strategy, culture, and customers.More about Andrea:Andrea Olson is a differentiation strategist, speaker, author, and customer-centricity expert. As the CEO at Pragmadik, she works with major organizations to help them better understand their customers and employees to compete more effectively in the market. She invented the 3W Ideation™ process for identifying undiscovered needs by studying customer context, motivators, and biases. Andrea is the author of The Customer Mission and No Disruptions: The New Future for Mid-Market Manufacturing. She is a four-time ADDY(R) award winner and the host of the popular Customer Mission podcast. Olson is also a contributing author for Entrepreneur, The Financial Brand, Chief Executive, Rotman Management Magazine, and SMPS Marketer Journal.You can learn more about Andrea here, along with her firm, Pragmadik.Her new book ‘What to Ask: How to Learn what your Customers Need but Don’t Tell You’ is available here.  My resources:Sign up to my Flashes+Sparks for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:If you're not subscribed already do subscribe to my youtube channel where you can watch the conversation.Take the Extraordinary Essentials test to identify your strengths and development areas.For more details about me:★Services to CEOs, entrepreneurs and professionals.★About me - my background, experience and philosophy.★Examples of my writing.★Follow me and engage with me on LinkedIn.★Follow me and engage with me on Twitter.My equipment:★ Shure SM7B Vocal Dynamic Microphone: https://amzn.to/3AB9Xfz★ Focusrite Scarlett 2i2 3rd Gen USB Audio Interface : https://amzn.to/3AFeA8u★ 2M XLR Cable: https://amzn.to/3GGxkbf★ Logitech Brio Stream webcam. https://amzn.to/3EsWt6C★ Elgato Key Light: https://amzn.to/3Xhiqyh★ Elgato Light Strip: https://amzn.to/3gyZF8P★ Riverside.fm for recording podcasts. bit.ly/3AEQScl ★ Buzzsprout Podcasting Hosting gets (listing podcasts on every major podcast platform along with listening analytics. bit.ly/3EBPNTX[These are affiliate links so I receive a modest commission if you buy them.]