If you're a podcast host or looking to start a podcast, this episode is for YOU! Chris takes you through a series of key points in being a podcast host. Everything from diving into why you want to start a podcast and what's possible for you as a host. Whether you're looking to grow the audience or find ways to monetize, this episode is packed with information that will bring you value.Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to chris@bsimpsonfitness.com. You can also rate 5 stars on Spotify!About Today's GuestChris Liddle is part of the BSimpson Fitness Team and is also an in-person trainer and online coach based in Edmonton, Alberta, Canada.He has many roles within the fitness and media realm that have given him a great deal of first hand experience when it comes to the podcast space.Learn more about Chris here:https://www.instagram.com/christianliddle/https://invigoratetraining.com/links/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, are you considering the impact your senses might have on your movement? You might be leaving opportunities for progression on the table.In this episode with Trent McEntire, we talk about how he lived his youth without knowing he had Cerebral Palsy until adulthood.Born with a mild form of Cerebral Palsy, Trent experienced pain and stiffness every day from the time he was a child. The methods Trent discovered to repair his own body also became the foundation for what would be his life’s work.It's an amazing conversation can't wait for you to dive in!Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to chris@bsimpsonfitness.com. You can also rate 5 stars on Spotify!About Today's GuestFor more than two decades, Trent McEntire has been helping people gain back their mobility – a story he knows well. Born with a mild form of Cerebral Palsy, Trent experienced pain and stiffness every day from the time he was a child. The methods Trent discovered to repair his own body also became the foundation for what would be his life’s work.Trent attended Western Michigan University where he received a BFA in Dance, requiring in-depth Movement Science and Training including Feldenkrais, Laban Movement Analysis, Bartenieff Fundamentals, Kinesiology and Anatomy. Trent was awarded the Presidential Scholar while attending Western Michigan University and in 2015-16 was named Distinguished Alumni for his innovations.Upon graduation, Trent pursued a career as a professional dancer where he performed on stages throughout the country and abroad. Throughout his professional dance career, Trent continued to leverage his methods to repair his own movement limitations and also helping other professionals to overcome their injuries. Helping others is what eventually led Trent to opening his own studio where he focused on teaching movement therapy and rehabilitation.For more than 20 years, Trent’s transformational methods and tools have changed thousands of lives for movement professionals and clients -- children who struggle with focus; seniors who have lost their balance and mobility, individuals experiencing neurological conditions; and athletes who have suffered concussions and injuries. Trent’s transformational methods and tools are now used across the globe.Today, Trent’s mission is to deliver his methods and tools out to everyone who needs help with moving past physical and brain-related limitations. The Fire Up Your Brain program was created by Trent as a fun, engaging, and affordable way to support this mission. In addition to his professional teaching, Trent spends his time problem solving and educating the world through his AskTrent Live programming, building a network of BrainSpeed Coaches, and facilitating speaking engagements to further educate the public on enhancing brain performance.Learn more about Trent:https://www.fireupyourbrain.com/https://www.facebook.com/fireupyourbrainhttps://www.mcentirepilates.com/https://www.instagram.com/mcentire_pilates/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Your voice and how you use it matters in your business. Have you ever thought about how you could be perceived on an international scale through the way you speak? In our constantly changing industry where more and more coaches and businesses are working with people internationally, it's important to take these things into consideration.Katherine Beck shares some of her insights on using your voice in this episode! You're going to want to tune in to learn more. Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to chris@bsimpsonfitness.com. You can also rate 5 stars on Spotify!About Today's GuestKatherine Beck is a Voice Coach, Voice Actor & Host to two Globally ranked Podcasts.Born and raised in Chicago, her dream was to be an actress.  She refused to go to traditional sleep away camp and instead, she attended summer camps that specialized in acting like Interlochen Arts Camp and Carnegie Mellon University.   When she was 17, after begging and pleading with her Mom for years, she finally got her first agent.  The auditions started, there were callbacks and she was hooked. Before she knew it, she was on a plane heading for the bright lights of Hollywood.As soon as she landed in Hollywood her acting career quickly shifted into voice acting as she fell in love with creating characters with her voice. All she could think about was becoming the next iconic cartoon character.But in a split second everything changed when she randomly met an Australian one night in LA. Before she knew it she was getting married and moving to Australia.So what does an American actress do in Australia? Learn the Australian accent to continue to work. It was challenging but she did it and she started to book roles in an Australian accent.And that's when she started getting asked by other Actors to teach them how to sound American. And that was the beginning of her journey into voice coaching.Learn more about Katherine:https://www.katherinebeck.com/https://www.instagram.com/katherine_beck_/https://www.tiktok.com/@katherine_beck_Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Episode 200! We've made it a long way since the start of the PT Profit Podcast back in 2020. There's a lot to reflect on and celebrate for this episode and so we've set it up with Chris Liddle as the guest host interviewing Beverley.Within this episode, there's a lot of takeaways around important career lessons and some of the realness that comes with going after a business goal. No matter what industry you're in, if you're a high performer, you will likely find yourself in a situation where you've either lost momentum in your physical and mental performance. This often happens as the outcome of your focus to increase your business metrics.We've probably all been there. With great success comes learning moments and moments where we learn what we need in life in order to be at our best. The important takeaway is that being surrounded by likeminded people and having someone to give you feedback can be incredibly powerful.  In celebration of Episode 200, we are encouraging our listeners to head over to Apple Podcasts and review the podcast. You can review this episode or any past episode of the show. Take a screenshot of your review once you've posted it and send it to chris@bsimpsonfitness.com. BSimpson Fitness will be donating $20 to Children of the Night for every review of the PT Profit Podcast all the way until the end of November 2022.It's a month about generosity and this cause is incredibly important and deserving of support. To learn more about Children of the Night, you can head here.You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Are you a coach or business owner? This episode is actually from a live call we did in our Online Marketing for Fitness Professionals group. Whether you're trying to reach your first 6-figures or taking it to that next level, the fundamentals of staying in alignment are the same. If you're listening to this on November 1st, we've got a live training today at 12:00 PM EST. Sign up here! Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesSimple Scaling FREE Training (November 1st - 12pm EST) - Health Pros, turn your science skills into sales, even with just a handful of followers without being pushy or feeling sleazy and stressed about 12-14 hour work days. https://www.bsimpsonfitness.com/simplescaling PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, just a reminder, you don't have to let an obstacle define you. You are capable of success! You're going to feel empowered after this episode.Teresa Teuscher is the perfect example of resilience and determination having been diagnosed with scoliosis and living with a fused spine. Through consistent effort and patience, she found a way to help people through the obstacles she's overcome in her own fitness journey. Now she works with a diverse group of people helping them achieve feats of strength they were never able to do before.If this episode inspires you, we'd love to hear about it. Tag us on social when you screenshot the episode and let us know what message stood out to you.Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's GuestTeresa Teuscher is a native New Yorker who grew up in a theatrical family. As a young girl, she studied ballet at The American Ballet School & Joffrey Ballet. At the age of 10, she was diagnosed with Scoliosis which would lead to surgery. Due to limited post surgery physical therapy treatments, she developed her own exercises & methods on how to move.This would result in her keen interest in the body & exploring the most effective techniques & principles of her physical well being, while coming to terms with the emotional challenges of her body's limitations.After her daughter was born, she became a personal trainer & group fitness instructor. She works with a diverse group, ranging from teenagers (including her daughter who was diagnosed with Scoliosis), adults & mature adults.Some of her specialties include being able to relate to her clients who are emotionally challenged by their physical limitations.Her mission & goal is to empower people to move safely & pain free. She customizes effective, challenging and fun workouts of strength, mobility & flexibility training using different modalities. When you work with her, you will learn how to use kettle bells, free weights, body weight (perfect for traveling) & have fun.Learn more about Teresa:https://www.instagram.com/t3fitt/https://www.t3fitt.com/https://www.tiktok.com/@teresat3fittJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Struggle with content? Not enough time to get it all done? Tune in. This episode is going to be a game changer for you. Just like you plan your workouts and nutrition, you should also be planning out your content. We talk about 3 components in content creation that will help you make your life much simpler and more efficient. You know what they say, work smarter not harder. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

This episode with Ali Kershner is amazing for honing your soft skills aka power skills. Whether you're just getting started in the industry or working towards the next step with your growing business, there are takeaways that are transferable for everyone. We all work with people, we all utilize power skills.The ways we show up and communicate have a huge impact on the outcomes in our business. Ali is a deep thinker and loves to get to know people and you'll get to know more about how she does that and the strategies she uses as you dive into this amazing conversation.To help the show grow, share the episode in your story or send it to someone you think might really value this conversation.Let us know what you think and tag us on social so we can chat about your takeaways!Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's GuestAli Kershner is the Director of Creative Strategy at Art of Coaching where she oversees education, marketing and content creation while co-facilitating workshops and live-events.Prior to joining Art of Coaching, Ali was the Associate Sports Performance Coach for Stanford Women’s Basketball and Women’s Golf. While at Stanford, she helped the Cardinals to a PAC-12 Regular Season and Conference Tournament Championship (2021) as well as an NCAA National Championship (2021).Before Stanford, Ali was an Assistant Sports Performance Coach at The University of Kansas where she worked with women’s soccer, women’s basketball, swimming and women’s golf. Ali also earned her Master's in Exercise Physiology from Kansas and is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association.Learn more about Ali:IG: @kershner.ali Twitter: @alikershner Website: artofcoaching.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

WOW! Coaches and business owners, this episode is a must-listen for anyone looking to upgrade their visual brand online. Ula joins us to talk about everything from the pillars of a brand to how and why to choose colors. Whether you're a brand new or well-established business, you're going to want to tune in. Let us know what you think and tag us on social!About Today's GuestUla is a self-described creative swiss army knife. Ula shapes and defines the lens of how your brand is perceived. A digital sleuth, she crafts clever and effective storytelling strategies that are essential to your brand’s success. She is also a photographer, designer, and social media manager, that supports her clients through the ups and downs of building a brand in an increasingly digital world. She documents her life through photography and is lucky enough to support brands by bringing their visions to life. Her work supports content libraries, websites, social channels, in addition to the occasional instance where she is on sight for events. Ula has a background in graphic design and brand engagement, with a degree in Visual Communication Design from the University of Alberta.Her focus is photography that shares brand stories. She thrives when she gets to work with passionate business owners, marketing teams with visions, and those open to working collaboratively. In her downtime you can find Ula running, practicing or teaching yoga, exploring with her partner in their blue van, and telling her own story on Instagram @avibrantmind. She is also obsessed with her dog Indy, consumes endless podcasts, and has a jungle of plants in her home.Learn more about Ula:https://www.instagram.com/avibrantmind/www.avibrantmind.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, why do you do what you do? Are you here to be of service to others?Meghan talks about that and more on this value-packed episode. We talk about the importance of finding good people in and out of the industry and how consistency wins when it comes to progression and reaching your goals.Meghan is a highly experienced and truly genuine and kind human. You may know her from her series of Ultimate programs or from her content on social media. Meghan sets a high standard for clear communication and loves to find light bulb moments for the people she works with. Meghan also hints about some upcoming offerings in 2023 that you're going to want to know about. Want to learn more? Let's dive into this episode! About Today's GuestMeghan Callaway is an internationally recognized coach whose created programs such as the The Ultimate Pull-Up Program, The Ultimate Push-Up Program, The Ultimate Lower Body And Core Program, The Ultimate Pistol Squat Program, and The Ultimate Landmine Program.She's been a coach for nearly 2 decades and was exclusively in-person for the first 14.5 years of her career. She uses a "3 E" approach where she wants her clients or people who follow her work to feel EDUCATED, EMPOWERED, and EXCITED. This approach has been a game changer for her as a coach and as an educator.As a life-long athlete, Meghan played competitive soccer for 27 years and also grew up playing ice hockey and baseball on boys teams. Meghan is a HUGE Blue Jays fan which went full circle because she's actually worked with the president/CEO of the Blue Jays with her training offerings. Despite the obstacles that can be faced in this industry, Meghan has found ways to consistently develop herself and achieve success. This has led to many opportunities in helping other coaches with their coaching and their business. When Meghan's not working, she loves spending time with her cats Bailey and Erik, she's a voracious reader,  loves music, and has been learning Swedish for 2+ years while refreshing her fluency in French. To learn more about Meghan, you can go here:https://www.instagram.com/meghancallaway/https://meghancallawayfitness.com/New FREE Training Starting October 17th 2022: Simple SellingTurn your science skills into sales. Get your next 1-5 new clients using your content in the next 7 days for free: Register for Your Free SpotJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe