The Smart Communications Podcast

How do you hire for a strong communications team? Co-directors, Farra Trompeter and Elizabeth Ricca zoom out and talk about communications in general, why nonprofits are investing more now in how they structure their communications teams, and talk through four questions to guide your next communications hire.

Julia Campbell, an author, speaker, and host of the Nonprofit Nation Podcast, dives into the world of social media for nonprofits. She shares her transition from journalism to consulting, emphasizing the evolution of digital storytelling. Julia discusses the shift from promotional tactics to genuine community engagement and highlights successful strategies used by organizations like the Malala Fund. Listeners learn the importance of first impressions and branding while uncovering three key questions to elevate their social media presence.

Farra Trompeter, co-director of a nonprofit organization, and Abby Jarvis, Senior Content Marketing Manager, discuss the evolution of GivingTuesday from a small initiative to a global generosity celebration. They highlight innovative fundraising strategies and the diversity of perspectives within the nonprofit sector. The duo delves into effective email tactics, emphasizing engaging subject lines and timing for maximum donor impact. Authentic storytelling and relationship-building are championed as essential for fostering community engagement and enhancing the overall spirit of generosity.

Farra Trompeter, co-director, talks with Rob Acton, founder and CEO, and Erin Pierson, director of strategic growth, from Cause Strategy Partners to discuss how to engage board members in marketing and communications from recruitment through board service to alumni status.

Farra Trompeter, co-director, sits down with Mara Mintz, consultant, and account lead, and Caitlin Corda, head of marketing, brand, and business development, from Blue Beyond Consulting to discuss the importance of change management for nonprofits, especially those going through branding, major campaigns, or strategic planning.

Farra Trompeter, co-director, chats with Alyssa Wright, founder and principal of Wright Collective, about what and who is a major donor and encourages organizations to have deeper conversations with donors about the diverse ways they contribute to nonprofit missions.

Farra Trompeter, co-director, welcomes Tania Bhattacharyya, founder of Lumos Marketing, to discuss maximizing LinkedIn for nonprofit staff and the power of personal branding. Get tips for how your organization can use LinkedIn more strategically, including the importance of sharing compelling stories on LinkedIn.

Farra Trompeter, co-director, and Mariah Monique, founder, and CEO of The Sponsorship Catalyst, discuss the importance of building true partnerships with sponsors and offer pointers on how sponsorships can be a game changer for nonprofits.

Farra Trompeter, co-director, delves into the topic of creating messaging and communications that embody justice, equity, diversity, and inclusion (JEDI) principles with Vanessa Wakeman, founder, and CEO of The Wakeman Agency.

Farra Trompeter, co-director, and Ally Dommu, director of service development, share insights and strategies for those starting or looking to refresh their approach to leading communications at their nonprofit. Whether you're onboarding a new communications director or seeking a fresh perspective, this episode offers valuable insights for all.