
Dental Practice Heroes
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!
Latest episodes

Jul 11, 2024 • 42min
Insights on Practice Ownership with Dr. Paul Etchison
This special episode, hosted by Dr. David Maconi, peels back the layers of my journey (Paul Etchison) in a candid discussion about the ups and downs of the dental profession. Our conversation dives into the financial maze new doctors face, tackling everything from hefty student loans to the pros and cons of joining DSOs versus group practices. We break down the risks and rewards inherent in different practice models, emphasizing the importance of sustainable partnerships and doctor retention for long-term success.Text us your feedback! (please note: we cannot respond through this channel)) Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jul 8, 2024 • 34min
The Path to a High Production Powerhouse with Dr. Spencer Greer
How do new dental graduates manage to produce up to $300k in a single month? In this episode of the Dental Practice Heroes podcast, we uncover the secrets behind such astonishing achievements with Dr. Spencer Greer, the mastermind behind the Big Time Dental Producers program. Dr. Greer shares riveting success stories and practical strategies for becoming a super generalist. We also tackle the art of mastering difficult conversations and demonstrate how high production levels can lead to unparalleled professional freedom and work-life balance. Use the code "HERO" to get a discount on Spencer's Program at https://bigtimedentist.com/Text us your feedback! (please note: we cannot respond through this channel)) Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jul 4, 2024 • 23min
How to Have Tough Conversations with Employees
What happens when you need to address declining performance in a well-loved, long-time employee? It’s never an easy conversation, but it's crucial for maintaining the high standards of care in your dental practice. On this episode of the Dental Practice Heroes podcast, join me along with special guests Dr. Henry Ernst and Dr. Stephen Markowitz, as we share our experiences and strategies for tackling these tough but necessary discussions. From Dr. Markowitz’s heartfelt account of confronting a dentist’s performance issues to creating safe and genuine relationships with your team members, we explore how to navigate these challenging conversations with empathy and professionalism.Tackling complaints about legacy staff, setting firm boundaries, and even quirky communication techniques—this episode has it all. Discover why bringing a witness into challenging meetings might be a game-changer, and how restricting break room access can make a world of difference. Dr. Henry introduces a trust exercise designed to foster open dialogue and honesty within your team, and we highlight the amusing yet effective use of a toy alligator to voice concerns indirectly. Whether it's setting clear expectations or ensuring every team member feels heard, we provide actionable insights for maintaining a cohesive, high-functioning dental practice.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jul 1, 2024 • 19min
How to Create and Simplify your Dental Membership Plan
Ever felt overwhelmed by the complexity of dental membership plans? Uncover the secrets to making them simple and effective in our latest episode! We'll share practical insights drawn from our journey at Nelson Ridge Family Dental, showing you how to boost patient retention and attract cash patients without the hassle of external companies. Listen as we break down the straightforward benefits of our in-office membership plan, including two cleanings, unlimited x-rays, exams, and emergency visits. Discover the importance of simplicity and transparency in presenting these plans to your patients, and how strategic pricing can become a game-changer.Learn how we manage everything internally, ensuring patients see the value right away. We also discuss the crucial role of the front desk in promoting the plan, making it an essential tool for insurance independence and business growth. Plus, get a sneak peek into the upcoming DPH Hero Collective, a community crafted to support dental professionals aiming for greater success. This episode is packed with actionable advice to transform your practice with an effective membership plan!Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jun 27, 2024 • 22min
How to Take Vacations Guilt Free and Happily
Ever felt like the guilt of taking a vacation is holding you back from enjoying a well-deserved break? In this episode of the Dental Practice Heroes podcast, Dr. Justin Bhullar and I uncover the secrets to taking more vacations guilt-free as a dental practice owner. Through our own stories of soul-searching and major life decisions, we discuss how self-awareness can transform your career and personal life. We even share a hilarious anecdote about a dentist who bought John Lennon's tooth as a quirky marketing strategy. This conversation is rich with insights on how to balance the demands of running a dental practice with the need for personal downtime, ensuring a more fulfilling career and life.We don't stop there; we dive into strategic planning and the importance of setting clear financial goals to make those vacations possible. From reverse engineering your annual income targets to hitting daily production goals with intention, we offer practical tips especially tailored for solo practitioners. We challenge conventional wisdom around work hours and encourage you to set meaningful daily goals that align with both your professional and personal aspirations. Remember, time is precious, and achieving business success shouldn't mean sacrificing what truly matters in life. Join us to learn how to lead a balanced, successful, and ultimately fulfilling life.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jun 24, 2024 • 52min
Utilizing Metrics to Discover your next Move with Dr. Aditi Agarwal
Discover the secrets to transforming your dental practice with data-driven insights in our latest episode featuring Dr. Aditi Agarwal, co-founder of Practice by Numbers. Imagine having a dashboard that serves as your practice's diagnostic tool, similar to dental x-rays for patient care. Dr. Agarwal walks us through her personal journey of creating this revolutionary approach, sharing how crucial metrics can pinpoint issues and lead to actionable improvements in workflow and team efficiency.We also uncover the power of the hygiene pre-appointment rate and its ability to forecast future revenue and patient behavior. Maintaining a high pre-appointment rate isn't just about numbers; it's about ensuring steady growth and managing practice capacity efficiently. By focusing on this key performance indicator, you'll learn how to plan for necessary expansions and optimize both hygiene and restorative services, setting your practice up for long-term success.Finally, we examine the shift from traditional phone communication to modern methods such as texting and online scheduling. Dr. Agarwal highlights the importance of case acceptance rates and dives into factors that can influence them, including patient education and staff training. From navigating dental insurance complexities to empowering your team with educational videos, this episode is packed with valuable insights for enhancing practice performance. Don't miss this comprehensive guide to leveraging metrics for success!Text us your feedback! (please note: we cannot respond through this channel)) Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jun 20, 2024 • 21min
How to Empower your Office Manager
Can transforming your front desk employees into true managerial powerhouses make a difference in your dental practice? Join Dr. Paul Etchison, Dr. Steve Markowitz, and Dr. Henry Ernst as they discuss the pivotal role of trust and leadership in developing effective office managers. Learn how implementing the Entrepreneurial Operating System (EOS) can empower your team and why investing in the development of a well-rounded individual can lead to a stronger, more successful practice.Discover the secrets behind building a culture of accountability, even in the face of rapid growth. Dr. Henry Ernst shares his firsthand experience of expanding from four to thirteen chairs in just two and a half years. Hear about the chaos that ensued and the structural changes required to maintain order and productivity. This episode emphasizes the importance of servant leadership, vulnerability, and transparent communication to create a cohesive and supportive work environment.Clarity is key to office manager success, and this episode explores strategies for defining roles, responsibilities, and expectations. From the benefits of implementing EOS early on to involving team members in decision-making processes, you'll gain insights into enhancing job satisfaction and overall practice success. We also tackle common miscommunication issues between doctor owners and their leadership teams, offering solutions to ensure everyone is aligned and working towards common goals. Tune in, and if you're considering hiring a coach to navigate these challenges, DentalPracticeHeroes.com is here to support you.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jun 17, 2024 • 22min
Out-of-Network Lessons and Advice
What happens when you decide to take your dental practice out of network with major insurance providers like Delta? We'll take you through our unique journey and the strategic moves we made to ensure a smooth transition. From navigating patient retention to leveraging insurance participation for growth, we share the real-world impacts and successes we experienced. Learn how to maintain profitability while still working with PPOs, and understand the critical timing for dropping certain insurance plans. Plus, discover the pivotal role your team's mindset plays in communicating your practice’s unique value and experience to patients.We also delve into the logistical challenges we encountered, such as evolving dental fee structures. Hear about the lessons we learned from initial issues with inaccurate estimates and lower-than-expected reimbursements, and how aligning fee schedules with realistic operating costs led to a 12% increase in total fees. Through trial and error, we found ways to ease the transition for patients, allowing us to thrive despite rising labor costs. Finally, we celebrate our team’s incredible attitude and achievements, sharing insights to inspire confidence in your own path to success in dental practice management.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jun 13, 2024 • 24min
How to Audit your Practice with Confidence
Unlock the hidden potential of your dental practice with insights from Dr. Justin Bhullar and Dr. Etch! Ever wondered if you're maximizing patient acquisition, profit, and productivity? Join us as Justin meticulously breaks down his robust auditing framework, revealing how key metrics like marketing spend, new patient flow, and treatment conversion rates can transform your practice. We'll share actionable tips on setting realistic targets and measuring these metrics, aiming to revolutionize your practice’s efficiency, team dynamics, and financial success. Dive into this wealth of knowledge and discover how a comprehensive audit can make all the difference in your dental practice's journey to excellence.But that's not all! We also explore the profound impact of self-reflection and interpersonal relationships on leadership. By evaluating our relationships with those closest to us, we uncover valuable insights into our emotional intelligence and leadership skills. Navigate the complex interplay between confidence and insecurity, especially among high achievers, and learn how genuine self-assessment and perseverance build true confidence. This episode is packed with practical advice and deep reflections, making it an essential listen for dental professionals and leaders striving for personal and professional growth. Don't miss out on this opportunity to enhance both your practice and your leadership abilities!Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jun 10, 2024 • 50min
How to Utilize an Associate to Bring you Balance with Paul Goodman
Ever wondered how hiring an associate dentist can revolutionize your practice? Join us on this compelling episode of Dental Practice Heroes as we sit down with Dr. Paul Goodman, a multi-practice owner and the visionary behind Dental Nachos. From his seven-year journey in dental school to his transformative experience at Albert Einstein, Dr. Goodman opens up about the milestones that shaped his career. Alongside our co-host Steve Markowitz, we dive into the personal and professional benefits of bringing an associate on board, and the profound impact it can have on both patient care and your bottom line. Unlock the secrets to achieving rapid growth and financial success through strategic investments in modern dental technology and human resources. Dr. Goodman shares real-life examples, like how the right mindset and preparedness can turn initial hesitations into lucrative, long-term advantages. Hear stories of patients and dentists who have reaped the benefits of these investments, and learn why resisting change could be costing you more than you think. This episode is packed with practical advice on alleviating burnout, improving business processes, and unlocking your practice's full potential.Balancing the demands of running a dental practice with personal well-being is an ongoing challenge. This episode explores how fostering a healthy work-life balance is crucial for preventing burnout and maintaining professional growth. We also delve into the challenges of dental team turnover and the evolving job market, offering insights on how Dentist Job Connect can simplify your hiring process. Dr. Goodman’s invaluable advice and personal anecdotes serve as powerful reminders for all dental professionals to prioritize self-care while striving for excellence in their careers. Tune in for an episode that promises to enrich both your professional and personal life.Text us your feedback! (please note: we cannot respond through this channel)) Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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