The Veterinary Marketing Podcast

In today's Inbetweenisode I share the two types of transactional clients you should be focusing on in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's podcast, I am joined by social media marketing expert Cheyanne Flerx from Hey Cheyanne again! We talk about social media marketing with intentionality, how to find the best type of marketing, how to target organic content, how to establish your goals for your practice, And overall how to succeed with your social media marketing. Cheyanne got her start in veterinary medicine as a vet assistant. She was introduced to the world of social media marketing in the veterinary space by being given the task of updating the practice's Facebook page. Now she runs her own brand, Hey Cheyanne where she is a social media marketing educator and coach helping other Veterinary practices. We are now seeing a shift in social media in general but definitely in veterinary marketing. And something that practices need to figure out is. What is the core reason or why you are using social media in your practice? That is the key practices need to find so they can effectively have their marketing work and attract the clients you want to draw in. Also building deep connections through content with the clients you have clearly defined as your target audience will grow your bond much farther than generic content.  We also share much more thoughts on current social media trends, platforms, and functionality. If you want to check out more from Cheyanne be sure to check out her website here  Sign up for her membership Vet Social Hub and follow her on Instagram @hey_cheyanne   Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing  Be sure to listen and let me know if you have any questions, or comments, or need help with anything!

In today's Inbetweenisode I share some tips and tricks that I use for my clients to fill up their practices schedule Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Michael Shirley from Family Pet Health joins us again! In today's podcast, We cover how to do community marketing by how to use a podcast to get on radio stations, creating events in your local community area, writing for local newspapers, and much more. Community marketing is a great way to build awareness of your practice while actively growing your clientele right around you and becoming a known name of the community. Michael shares how he creates and produces his content for his community marketing.  Create your podcast contact with a script or at least an idea of what topic you'll be covering. As well as creating content for your client avatar and what they want to learn and hear about. Invest in a good microphone, can be small and portable to have great sound quality. Having an easy to use editing software either on your phone or desktop is also very helpful. Michael likes Twisted Wave for phones and Audacity  Once the podcast is created and ready to go it can be sent out to local radio stations which can take 30 seconds to 1 minute clips that can be used as news for pet owners. Also, create podcast content that you can share with your client's insight and behind the scenes of your practice. You can create and write a press release of local pet issues and news that are happening and send them to local newspaper companies or even online newspapers. Michael created an event for the Walk My Dog Program and teamed up with 8 local businesses to sponsor them and their event giving out prizes for people at the event.  Be sure to be on the lookout for the upcoming Podcast course coming soon! Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about pricing in your practice. Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's episode, I talk all about tracking your marketing and specifically marketing metrics. It is no surprise that tracking your marketing has become more difficult within the last few years. With the Apple IOS 14s privacy update, IOS 15 with even more changes is on the horizon. and even Google has added difficulties to tracking your digital marketing.  With both Apple and Google coming against Facebook tracking pixels it has made marketers have to find different ways to track conversions and metrics. I share some ways you can create easy ways to see where your traffic is going. 1 Have Google analytics and 2 Google Tag Manager installed on every page of your website 3 Set up pages based on channels- Create landing pages for specific channels so you know where that click came from 4 Use UTM Codes- We went over what UTM codes are and do in the last episode in depth. UTM Codes are little streams of coding attached to URLs that you can create to see where customers come from specific channels. 5 Native Conversions tools through the specific channels, Which we will talk in-depth in a future episode  If you want to learn even more about tracking be sure to sign up for The 5 Day Marketing Funnel Challenge! Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about using UTM Code for tracking your marketing for your veterinary practice. Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's episode, I am continuing off last week's episode using the Maverick Marketing Method and I'm sharing how to create offers for your niche specific audiences. I go over how to make and present offers and what is the best way to do that. As we covered last week in the first part of the Maverick Marketing Method. The first step of creating your offers is knowing exactly the audience you are targeting. Really scale down the audience you want to market to market to. We also covered figuring out what products and services we will be selling to these groups we have defined. Now to create the offer we need to find out your audience's pain points. What does this audience need a solution for in the lives of their pets? How can you make this offer more valuable? List out what is included in your offer- Most people are unaware of what exactly is included in many services. if they see all t How do the features benefit the clients and their pets? Do these services provide a solution for your client's pain points? How can we make this offer even better for the client? How do we get these offers out to your clients? What is the best way to get their attention about this offer? Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about what makes your veterinary practice different and stand out from all the other practices around. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today's episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I'll go over ways you can make your digital marketing be more effective and efficient that will be beneficial for your veterinary practice. Now there are 3 ways to grow your business typically -Cut cost -Increase Prices -Increase Frequency From a digital marketing standpoint the best way we can grow your practice is by focusing on the the last 2 methods. Increasing prices and increasing frequency can work hand and hand together to ultimately help you weed out what you don't need to spend money or focus on. With both of these, we need to be increasing revenue and growth which should be the primary focus on digital marketing. With increasing revenue, we need to do it the most effective way possible with out having you and your staff burnt out. Ask these questions in your marketing. -What services can I offer that will generate the highest margin revenue? What is the best use of your time? -Which of these services do you love doing the most? How can you still enjoy your job and make it fun? -Who is the minimum viable audience for these services?  Target the people that truly need an want your services. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!