The Veterinary Marketing Podcast

In today’s Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today’s Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more. Craig got his start in video production over 20 years ago and has been working exclusively with the vet industry for over the last 5 years creating and producing top notch high quality videos for veterinary practices. Videos for most veterinary practices have been a weak point as video production and creation can come off overwhelming and difficult for busy practices. But videos can be one of the most effective content an marketing mechanisms when done right. Videos have so much benefit to them as they have an additional element than text and that is emotion. Through video you can connect, create bonds, and convey what cant come through text.  The great thing about how fast modern day technology moves is how we now have high quality cameras sometimes in our very hands. So while amazing cameras do exist not necessarily are the deal breaker to being able to produce and create high quality content for your practices marketing. Video is a tool you can use in your marketing to reach your practices digital marketing goals.  Be sure to check out Veteos on demand where you can use Veteos templates to create your own high quality high production videos. Or get in contact to learn how we can a create custom video for your practice. Or check out Veteos new co produce option where we take the best parts of both options an work together to create your videos. You can check all this at Veteos website here  Be sure to listen and let me know if you have any questions, comments, or need help with anything! Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

In Today's Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how I got involved and started in the veterinary industry.  The goals of providing memberships and wellness plans in your practice for your clients are to retain and keep your current clients, have your clients come in more frequently, and gain more new clients. Having clear goals will help you market even better. Key elements for making your memberships and wellness plans work for your practice are setting up your plans to be as automated as possible for your administration. Having also it made easy and clear to articulate to clients will help your adoption rate. Creating the most ideal loyalty reward program for today would be taking the elements from both a membership structure and a wellness program and combining them together to create a payment plan that is automated for ease of clients. And we cover so much more. Be sure to listen and let me know if you have any questions, comments, or need help with anything! If you want to get in contact with Brian Macrae and Rethink Vet Solutions or want to learn more about their programs you can give a call or text directly at (714) 271-8354 or can visit Rethinks Website here or send an email to brian@rethinkloyalty.com Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing   

We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years.  In these last 7 years, we have seen an immense amount of growth in digital marketing, with growth comes competition and with competition comes needing to stand out. In today’s episode, I am sharing 7 important lessons you can apply to your veterinary practice's digital marketing so your practice can stand out. Here are 7 things you can do to make sure your marketing stands out: 1) Create A Client Avatar- Having a client avatar helps you know exactly how you do want to target and market to and who you do not want to target. Creating your perfect client and really getting specific about what are their wants, needs, and problems will give you a clear direction of what to market to them. 2) Have Specificity- Tying in with the first lesson, having very specific content and offers will help you really target the best audience for your practice 3) Dial In Your Offers- What does your audience want or need and how can you make an offer be valuable to your ideal clients. 4) Use Landing Pages- Get specific with your offers and make their own landing pages. 5) Have Goals- Defining and having very clear and specific goals will help your digital marketing go so much smoother by knowing exactly what you are expecting. 6) KPIs- Measuring your goals with KPIs and being aware of if you are reaching the clear goals you have decided. 7) Build Assests- Create content, email sequences, text sequences, etc that can be used over and over again and even automated will save you so much time. Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share some easy helpful tips for your content creation in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s episode, special guest Karen Bolten from The Business Vet on Instagram joins us to talk about the business side of veterinary marketing, how she got her start and some tips and tricks to using Instagram to reach and grow your veterinary practice audience. Karen Bolten started out her career in the veterinary field after finishing vet school starting at an internship treating horses and eventually started her own clinic owning for over 8 years. 2 years ago Karen sold her practice and is now going to business school and moved into the business space of the veterinary industry and now helps other veterinary practices with the business side of their practice through her Instagram @thebusinessvet. Using Instagram for your veterinary practice digital marketing is a great choice for reaching more of your demographics and audiences. Instagram offers more of an opportunity to gain organic engagement and organic followers. Karen has an amazing hashtag generator that she offers to help practices create and find the best hashtags for their posts to get the best engagement and growth. Since most vet practices are physical locations it is very important and useful to tag your location and hashtag local areas to attract and reach local new clients. Be sure to check out Karen's hashtag generator and follow Karen Bolten on Instagram! @thebusinessvet Want to join my super secret, in-depth, exclusive content emailing list? Email me to join at  Brandon@veterinarymarketingpodcast.com Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share some helpful tips for using Youtube in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I go over content, content types, content creation, and content strategies for your veterinary practice. While we have gone over content in the past, the world and how content creation is done have changed. With creating content it is super important to have a content strategy that you exacts of who you are targeting and what you are putting out. With how much content is out on the internet it is important to move away from general info and content. With your content, you will want to have high quality and high value information you are providing your audience with. Let's talk about the content types that are working now and in the future and the 4 mediums you can use: Text-Blog Post Image-Facebook, Instagram, and social posts Audio- Podcasts and Video- Most bang for your buck option because it can be used for years over and over again  An example of a content strategy I would use in a veterinary practice would be. Knowing who I want to target, who I want coming through the door and what they are interested in. Create 1 pillar piece of content a month that is super high quality. And create this content that is very specific and niche for your unique audience. Creating long form content (which is content that lasts over 10 minutes long) allows you to stand out by providing your audience super high quality information and content that is valuable. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share some helpful tips you can use to make your veterinary practice stand out and be different from the competition. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow. Abby has been working with her business full time since 2016 where she has helped many people with their content marketing and email marketing. Her company helps their clients build out strategies for their content marketing around what they want to share and put out for their audiences. Veterinary practices can grow their content marketing by getting to know what their clients are actually wanting and needing by sending out surveys. Surveys can include what challenges are your clients facing at the moment, how they like to consume their content and information about pets (to know where you can reach them), and what seasonal issues could be a concern for them. Practices can figure out what clients want and need by surveys to generate content topics and posts.  Using email to reach your clients on a regular basis to be sure to keep your practice at the top of their mind rather than getting lost in the inbox by only checking in once or twice a year. Treat your emails to clients as a way to add value to their lives and to keep your audience informed with helpful and useful information about pet care and how they can keep their pets healthy and safe. Be sure to go and check out and connect with Abby Herman on her podcast HERE, Facebook HERE, and website HERE Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!