The Veterinary Marketing Podcast

Special guest Brynn Zittle From Brynn Zittle Cinema joins us on today's podcast to share her thoughts on the importance of storytelling in your practices video marketing, video production, professional production, and pillar content. We also cover thinking of new ways to improve your video marketing and the different storytelling methods she uses in her videos. Brynn Zittle has been working in and apart of the veterinary industry for now 7 years, she wanted to find a way to combine two of her biggest passions her love for animals and her love for video and film production and through that BZ cinemas was created. Content is one of the most difficult spots for veterinary practices when it comes to digital marketing. Practice managers are busy and to have to create a piece of content that will not only capture the attention of your audience but also make your practice stand out to potential clients can be quite the feat. Brynn suggests having at a minimum one piece of pillar video content that you can use again and again across social platforms. These types of videos should be something that really captures and highlights the hospital as a whole as a way to show both potential and current clients who you are. Creatively share a story with your clients that will create a connection with them on an emotional level and give them a feel of how you treat your patients and clients while sharing what you stand for and what services you offer. Treat your high production videos as an asset to the marketing of your practice as these videos make a great first impression of you and your practice. If you are interested in working with Brynn or would like to get in touch with Brynn Zittle You can check out her social channels Instagram @brynnzittlecinema Facebook https://www.facebook.com/BrynnZittleCinema/ and Check out her website www.thuisstudios.com/bzcinema Be sure to listen and let me know if you have any questions, comments or need help with anything!   

In Todays Inbetweenisode I share a tip on how taking notes on your ads and content can drastically improve your digital marketing.

Before you get started running ads for your veterinary practices digital marketing their are 3 things you should know. In today's episode, I cover the 3 campaign elements you need to have set up, squared away, and understood before you begin running ads You have a much higher chance for success for paid promotions anywhere for digital marketing. Having the correct settings and having your prework setup is extremely important for your practice's marketing. The 3 campaign elements to have set up are : Turn off automatic placements- Automatic placements while they sound like a good thing they aren't. Facebook Instagram and google all have an automatic placement option for paid ads. Using automatic placements can actually hinder your ads and make them not perform aa well as they should. Placements to avoid are the right side desktop,mid-roll video ads, and instant experiences. I suggest creating ads for specific placements and creating a few different variations. Conversion objectives- Across every single ad platform, you need to know what the end goal of your ads are. Having conversion objectives set up will help give facebook enough data so they can understand who the ideal profile is of the potential clients. Test different conversions and track them properly with pixels. Conversions I like to use are clicks, landing page views, complete registration, and purchase conversions. and lastly Understanding your call to action-Choose one call to action and make it very clear what you are asking viewers and potential clients to do. Pick one main objective of your ad you want to achieve, focus on that one specific objective, have the call to action correspond to it, and make it very clear.   Be sure to listen and let me know if you have any questions, comments or need help with anything!  

In today's inbetweenisode I talk about one of google ad words metric that is going away in the newest update.

In today's episode, we are taking a look at the current state of digital marketing, what could possibly happen in the future to digital marketing, what that means for your veterinary practices digital marketing and how to set yourself up to be prepared for possible future changes in digital marketing. Digital marketing is becoming increasingly more popular and now a more competitive market with the entry of huge companies getting in on mediums like Facebook and Instagram. Digital media has surpassed traditional forms of media (Radio, TV, Print, ETC...)  Here are some things you should be doing and also may want to consider doing in your veterinary practices digital marketing. For starters, you should be minimum on both facebook and Instagram and be running ads. As well as have your prework setup for your ads, make sure funnels are set up and you have content that is being produced and posted regularly. Having offers to rotate throughout the year is a great way to have your digital marketing making money for you!  Another way to help set you up for success is to diversify your traffic sources to help your digital marketing perform better, consider running ads for your content and not just offers as this will boost engagement and help drive in clients to your practice. Build an email marketing list and send emails regularly. Drive customers that are actively looking for a vet to your practice using google ad words. A huge benefit of google ad words is that its real estate isn't limited so you can be seen more frequently by more people And lastly, own as much of your media as you can. That includes email marketing, text message marketing, physical address mail marketing, push notifications, and more     Be sure to listen and let me know if you have any questions, comments or need help with anything!  

In today's Inbetweenisode I cover using Googles 3 key products in your veterinary practices digital marketing.

In Today's episode, I share a few tricks to use to get your veterinary practices digital marketing more attention and help your digital marketing stand out to your audiences. I will also be sharing with you how you can get your content and offers more attention because let's be honest, your offers and content can only work so much if they aren't getting enough attention. A few things to try to increase the attention your digital marketing is getting is to: Copy, Improve, Implement. Take past content or even past offers and copy the structure of it but improve the offer or content idea and then implement it in your marketing  Be Unexpected Rule #1 don't be boring! Boring content does not get attention. Being unexpected in a fun way will attract more attention to your content Brainstorm Come up with at least 10 new ideas for content even if they are crazy because there might be a few that are just crazy enough that will work. Make Your Marketing be about the clients Try to focus your marketing on the clients and your audience, what's in for them to come to your practice and why do they need this special offer in their lives? Getting Straight to the point with your content Too many times people get wrapped up in blog post of videos being a certain length to help with algorithms that they often add unnecessary fluff to their content. The best way to have your content do better is to get straight to the point and not adding extra filler to your content Get an emotional response to your content  Getting an emotional response can be anything from happy, funny, sad, anxiety or even angry. Evoke emotions by targeting issues that need to be addressed or even common client pain points  Be Authentic Being yourself and talking about things you are passionate about is the best for content for people to relate to you and actually be interested in your content. and Curiosity Everyone is curious and everyone wants to be in the know, use that to your advantage. Be sure to listen and let me know if you have any questions, comments or need help with anything!  

In todays inbetweenisode I talk about Googles latest update to Google ad words and what that means for your digital marketing.

Have you ever been overwhelmed with your veterinary practice's digital marketing? In Todays Episode I talk about how much should you know about digital marketing? It all comes down to what is your job? If you are the practice manager but you have a marketing team for your practice then you only need to know so much but if you are the marketing director or the person in charge of the marketing you should have a firm understanding of marketing.  For people in the practice who are not running the marketing but manage the marketers, they should have an understanding of marketing basics and general principles of how funnels work, how to take customers through each phase of the funnel (awareness, evaluation, and conversion) and how to turn strangers into returning clients at your veterinary practice. For the marketing professional or marketing team, they should be very well versed on the ins and outs of digital marketing and how things run and should be running and how to effectively have the veterinary practices marketing work. as well as be very aware and have a very solid understanding of all aspects of digital marketing. Understanding where the traffic is coming from, what the practice goals are, proficient, and communicate with the marketing managers or practice managers what is the best way to execute to reach goals. A tip to have your marketing run a little smoother no matter how is in charge is I would suggest setting up campaigns and KPIs in your veterinary practice digital marketing that are easy to track as well as setting up a dashboard of the 10 most important KPIs to your marketing to easy check if they are working.   Be sure to listen and let me know if you have any questions, comments or need help with anything!  

In today's inbetweenisode, I share how to make your veterinary practices marketing successful