The Veterinary Marketing Podcast

Discounting can be a tricky slippery slope to go down sometimes, but you can keep your practice from falling into the discounting trap with a few tactical tips. In today's episode, I share 5 simple and tactical tricks and tips you can use to use discounting in your practice without going bankrupt. Everyone in the world loves to feel as though they are getting a great deal or value for what they are paying. Understanding the demographic you serve at your practice and the clients you see helps you be able to gauge what kind of discounts will work for your practice. As well as taking into account that the cost of a service and the value are 2 different things and should be handled as so. I have 5 specific ways you can discount without it hurting your business or constantly having to have discounts available. 1) Rewarding Loyal Customers- Rewarding your most loyal customers with special offers that are only available for a specific group not only helps make the client feel special but also helps you bring in a client more frequently 2)Bulk Buy- As Costco has taught us the more you buy the more you save, you too can use this method for families that have a large number of pets, buying specialty pet food, and medication. 3) Test out new services- Host a trial run of a new service at a discounted rate 4)Tell a story- Use fun holidays and special awareness months to run offers for a short limited time (a month or one day only) 5)Pre Pay for services- Customers can prepay for procedures, exams, and vaccines to save in the long run.   Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In today’s inbetweenisode, I share one simple mindset shift to improve your content creation and some encouragement to keep producing and creating amazing content. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In Todays Episode I share how to incorporate text message marketing into your veterinary practice. Using text messaging marketing provides so much potential to your practice however it is very underused in the veterinary industry. Adding text message marketing into your marketing for your veterinary practice is a great way to increase communication with your clients in a convenient way. I also go over the best ways to collect phone numbers from your clients, build up your text messaging lists, what tools to use, and more. Keep in mind the process of text messaging marketing  1)Having and collecting numbers to text The best ways to collect numbers to text are through patient records, your practices veterinary software, keyword text, and web forms on your site to opt-in. Be sure that everyone receiving your text messages are aware they have opted in to receive texts. 2)Building your lists  You can use your CRM and text message marketing together. Using tools like Twilio to connect your CRM and text together. Having a keyword clients can text to instantly opt in to your list is also a good option to growing your text message marketing list. 3)Send out messages either broadcast or conversational Twilio and many chat are great tools to use for text messaging marketing. Broadcast messages are a way to alerts your lists about upcoming specials, offers, deals, and events.  Conversational is a 2-way conversation with the recipient. Many chat is a great option for this as you have a chatbot that has an automated response in a short amount of time. Also sending out appointment reminders is a great way to get clients through the door that haven't been in a while. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In today’s inbetweenisode, I share an amazing website that can help you improve the quality of your content. Envato elements has pretty much any kind of digital assets you could need to improve your content quality. From fonts, powerpoint templates, adobe templates (Photoshop and premier), stock photos, stock videos, and graphic templates. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

Happy New Year! 2020 is quickly approaching us and as we close out this decade we are going to take a look at some very important tips you can add to your digital marketing in the new decade.  In today's episode, I share 5 important tips for your marketing in 2020 and beyond! As we continue in this new heavily technological decade we can expect digital marketing to grow in popularity which in turn means new competition in the market. With this new competition, it is even more important to make your digital marketing stand out. Making your marketing stand out can be done in  5 easy ways:  1)Improving Content and Ad Creatives  If you are not happy with your cost per action or the response you are getting the way to get a better response and a better cost per action is to improve the quality of both your content and your ad creatives. Better content quality will improve your engagement.  2)Retargeting Lists Your Retargeting list makes a huge impact on your ads. You need your lists to be engaging with your content and have retargeting pixels on your site as well as knowing and understanding which of your audiences are performing the best. 3)Email List Make sure you have a way to send out emails automatically and have a few email sequences like a newsletter welcome series, and specific segmented series. 4)Text Message Marketing Text message marketing is a growing form of marketing, as the year progresses we can expect more and more companies to be using text message marketing. 5)Having Segmented Tunnels Lead potential clients through the bottom of the tunnel to get them into your practice as a new client. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I talk about Facebook's newly added targeting options. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

On Todays Episode we have a special international guest! Digital marketing expert for veterinarians Mariona Escala and I talk about how she got started in digital marketing, what she sees veterinary practices doing well, and what she feels veterinary practices need to work on in their digital marketing.  Mariona first got started in the veterinary industry while she was studying vet medicine. She finished school with a 5-year degree in Veterinary Medicine and went to work for a pet food company doing sales, she learned a lot about what veterinary practices needed help with in their sales. She then joined a startup company that made veterinary management software where she learned about digital marketing in the veterinary industry. She now has her own personal brand that she uses to help veterinary professionals with their digital marketing and brands. With digital marketing becoming more popular more veterinarians are becoming interested but don’t necessarily know what steps to take. Mariona suggests first starting out with their website or blog. When blogging you want to be consistent too many times do people post maybe 3 or 4 blog posts and just stop. When building your practice’s brand remember consistency, having a strong brand voice, and having your content set you apart are all key. Use your blogging as a tool to speak to your clients and audience.  Your website should be functional and easy to navigate, building your website is the smartest first step as you own that medium. Next is to have a positive presence on social media, one of the biggest opportunity practices can have in their marketing making your practice or brand know on social media.  If you would like to know more about Mariona Escala or get in contact with her you can visit her here:  marionaescala.com https://www.youtube.com/user/MarionaEscala https://www.linkedin.com/in/marionaescala/ https://www.instagram.com/marionaescala/ https://www.facebook.com/marionaescalavet Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays inbetweenisode, I share a super simple tip that you can use to save your ad spend  Be sure to listen and let me know if you have any questions, comments or need help with anything! 

Today is the end of our What to do when you’re the practice marketing person 4 part series. We have gone over all the essential items and tips to get you started on marketing! In our first week, we went over the top 3 most important first steps to have squared away before beginning and a general overview of what to expect from this series. In week two we then took a deeper look into what exactly you should be taking inventory of in your practice's marketing. Week 3 was all about the importance of having a thorough marketing plan made. In today's episode, I am covering the last step you need to get started on your marketing. Its time to implement or execute your marketing plan now! Now there are actually 4 parts to Implementing or Executing your marketing plan : 1) Learn- Take inspiration and soak up marketing ideas from everything other advertisements on social media, In mail postcards, past marketing offers, and podcasts you have seen or heard and have caught your attention. Also, take notice of how other local services companies interact with their audiences 2) Process- Find the marketing principals in the ads or podcasts that have captured your attention and ask yourself how can I apply this to my practices marketing? and how will this idea work in my practice marketing? 3) Apply- Start at the bottom of the funnel and work your way up the marketing funnel. Breaking down your marketing plan into each section of the funnel can help make your plan not be so overwhelming.  4) Tweak - Take offers, content ideas, promotions, etc.. and look at what was successful or what wasn't so successful and figure out how you can make it better.   Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In Todays Inbetweenisdoe I cover how you can gather better data in your practices digital marketing.  Be sure to listen and let me know if you have any questions, comments or need help with anything!