The Veterinary Marketing Podcast

As the world currently deals with the coronavirus pandemic ( Officially named COVID-19) many veterinary practices are posed with the same question. How do I keep my practice busy? In today's episode, I talk about ways you can use right now to keep your veterinary practice busy even when it's slow. The best thing to do is to be proactive in these types of situations and be thinking ahead for the benefit of your practice. 1)Creating client avatars help you can get down to exactly what your client's thoughts, fears, concerns, needs, and wants are at this time. Thinking of ways you can provide services that offer solutions to real current problems your clients are facing. And think of how you can market to your clients that you know how they feel and how you are able to provide them a solution, in turn, easing their minds and their problems on their plates. 2)Giving people the tools they need to be proactive. 3)Make it feel less scary for your clients. Offer services to help ease fears such as parking lot check-ins to limit the amount of exposure in your practice. 4) Here's what we are doing. Like many other companies at the moment. Address what your practice is doing to keep them safe during this time. Laying out that your practice cares and are taking the necessary measures for the safety of all clients and team members. A look at some practical things you can do in your veterinary practice. -Offering House calls for people who are now working from home. -Limiting the use of waiting rooms -Disinfecting regularly and letting your clients know you have a cleaning schedule in place -Telemedicine Essential Elements you need to have in place in your practice: -Running paid ads -Email Marketing -Social selling. and lastly, Target intent-based ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's Inbetweenisode I share a small trick to use to help with your social media engagement. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Special guest Cheyanne Flerx joins us on the podcast today to talk about all things social media marketing for veterinary practices. This episode is filled with awesome actionable information you can use in your veterinary practice. We talk about social media marketing, creating marketing plans, and creating content plans for the marketing of your practice. Cheyanne knowing at a young age she had a passion for animals got her start in veterinary medicine as a vet assistant in high school. she introduced to the world of social media marketing in the veterinary space by being given the task of updating the practices Facebook page. Ultimately finding her passion for social media marketing for vets she has now gone on to working with snout school, now manages multiple vet brands social media and her own brand Hashwag. Some of Cheyanne's tips on how to better your social media marketing in your veterinary practice: -Having a plan or goal for your marketing will help you narrow down what to focus on in your marketing and better sets you up for succeeding. -Come up with a realistic plan on how you want to execute your goal and being intentional with how you execute your marketing plan. -Figure out the top 3 things you are most likely to achieve and accomplish in a short time frame -Master Facebook marketing for your practice then add Instagram to your marketing. Both Facebook and Instagram are most used by pet owners. -Come up with content that's relevant to your audience -Have an 80% to 20% ratio with your post. 80% of your content is fun and 20% is educational. -Using specifically created planners for your marketing created by Cheyanne! If you would like to get in contact with Cheyanne you can reach her on Facebook and Instagram as Hashwag, Reach her on email cheyanne@hashwagmarketing.com and find her amazing planners at snoutschool.com/door Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I talk about a new change coming to google chrome browsers and what that could mean for your marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's episode, I share if I owned a veterinary practice how and what I would do to drive clients into your practice with marketing. 1) Starting with the most important part of digital marketing you want to make sure that you have a solid website in place before starting to market your veterinary practice. Your website is where you will direct your target clients with every offer. Having a good or solid website you should have: -Quick Page load times -Contact info (phone number, address, hours) that can be easily found on every page -List of services -Properly optimized for phone, desktop, tablet. -Must be easy to navigate. Having an easy to navigate website boosts conversion rate 2) Be sure when using social media platforms to be consistent with branding and information for your practice. 3) Make sure your staff is properly trained to close a "sale" when speaking with clients on the phone. Knowing how to speak with potential clients and being aware of the offers that are currently running. Creating basic scripts to use can ease the process of making appointments with new clients and answering commonly asked questions on the phone. 4) Define what core offers you will run. A good number of offers to have is 3 main offers and 2 specialty offers that you can rotate through the year. Make sure your offers also have their target defined, what problem does the client have, and how can you solve it. 5)Run paid ads on Google ads, Facebook, and Youtube 6)Create a 4-month content calendar. Break it down week by week to create content specific to your target audience 7)Build out Email sequences and automate them. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I share a simple mind shift to make your Google ads perform better. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's episode I talk about Facebook groups! Facebook groups are a great tool to use in your marketing if you are looking to grow your audiences and attract engagement with your clients. I cover if a Facebook group a good idea for your practice, how to use them, how they can build an email list, and how to build pixel audiences. So what exactly is a Facebook group? A Facebook group is a micro community in facebook that people join to discuss a specific topic. The great thing about groups is there are groups for every type of topic and can be as specific as you want them to be (ie breed specific groups, location,etc..). Meaning you can create the perfect group for your practice that your perfect audience will want to be a part of. Creating your group around your target audience is a great way to engage with clients by providing them a space in a community that is just for them and what they care about. Knowing what your audience cares about or concerns them is a way to know what exactly they will be discussing in your group. When first creating your group you'll want to make sure you have these 4 steps done 1)A name for your group 2)A description of what your group is about and who its for 3)Rules. let your members know what is and isn't allowed in the group. 4)(For Closed Groups) Ask Relevant questions to join the group. For one of your 3 questions, you can use it as an opportunity to ask for emails for your email lists. Having a closed group will help keep spammers out. Now that your group is created you can now start engaging wit your members by interacting with their post and asking questions to other members. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I share one simple question to ask that can help improve your marketing and make it more effective. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's episode, I share 10 simple questions you can use to survey your clients, which will help improve your marketing. Asking your clients their feedback gives you the opportunity to really see what clients are coming to you for, what they like, and even what they feel needs improvement in your veterinary practice. Giving your practice super valuable insight into how to understand your audience better, what is working in your practice and marketing, and how you can use these answers to better your practices digital marketing. 1)How did you find us? This is a great question that most commonly gets asked for new clients, expand this question to all clients to get a better feel for where you are reaching people the best. 2)What was your first impression? Great to ask both clients and employees. 3)what did you end up buying or paying for during your visit? Helps you get an idea of which services and or products are most popular at any given time. 4)What hesitations did you have before coming in? 5)Describe yourself in one sentence. Get to know the client better while also seeing how some of your favorite clients see themselves, which can help you create your client avatar. 6)Why did you choose our practice over other competitors? What made your practice stand out to them. 7)List one thing that has stopped you from coming into the vet in the past. 8)Why did you become a client? Learn the emotional or logical reasoning behind their choice to have you as their vet. 9)List one thing you would like to see improved in the practice. and lastly 10)Are there any new products or services you would like to see added to our offerings? Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I talk about a new update to the Facebook pixel tool Be sure to listen and let me know if you have any questions, comments or need help with anything!