Local SEO Tactics and Digital Marketing Strategies

In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem "too" local, making an 800 number more beneficial, or does your local number help your website's rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO. Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions. Thanks for listening, and enjoy the show! What You'll Learn Why a local number may build trust from potential clients right from the start. How a local number affects your SEO rankings. What to consider when choosing between an 800 number and a local number. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-you-use-local-phone-numbers-or-800-numbers-on-your-gmb-listing/

You know it's important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google's results, and how important ranking in the map pack is for certain types of services. If you're unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence. Thanks for checking us out, and enjoy the show! Why ranking in both the map pack and SERP is important for driving business. How some types of businesses take greater advantage of map pack ranking than others. Why showing up more frequently is important for your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you. Thank you for checking us out and enjoy the show! How to identify the right questions for your FAQ. What a bit of easy keyword research can do to help you improve your FAQ. Why knowing the right questions to answer can be really helpful for clients and your business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/adding-faqs-to-your-web-pages-is-an-easy-way-to-help-your-seo-efforts/

In this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website. Jesse discusses the importance of integrating the keywords in a naturalistic manner, and how to rephrase content on your page to maintain your message while improving your SEO! If you find our show provides value for you or your business, leave us a review! Thanks for checking us out, and enjoy the show. How to utilize keywords properly. What to look for on your website for ways to better integrate SEO rich text. What tricks to use to include more information on your page to improve its SEO! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

Bob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn't have a storefront or office space, but instead services an area? Listing your business as a service area business has tremendous advantages, but how do you get verified with Google without publicly listing a residential address? This episode will help you understand how to set up and use a service area business Google My Business profile! Got a question for the team? Let us know! Whether you're a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know! Thanks for checking us out, and enjoy the show. What You'll Learn The basics of what being a service area business means. Why some businesses may want to set up as a service area business. How to set up your GMB to hide your physical address. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes. Curious about your own website SEO? Don't forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what's working and what could use some help. Thanks for checking us out, and enjoy the show! What You'll Learn How to utilize a blog section on your website for SEO. Ways to use your blog for SEO that you may not have considered. Why continually creating content is valuable for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts. Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tips you need to get found online. Thanks for checking us out, and enjoy the show! What you'll learn What factors to account for when identifying keywords to work towards. When to "go where the fight isn't" and target niche keywords related to your industry. Why keyword research is so vitally important to the process of SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/

Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website's loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended. Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put in work to improve your rankings. Thanks for checking us out, and enjoy the show! What you'll learn The importance of page speed as a direct ranking factor for your website. Why mobile view matters when accounting for page speed. What to pay attention to with WebPageTest for SEO purposes. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-webpagetest-to-easily-check-your-web-page-speed-score-for-free/

In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business's domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners. Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show! What You'll Learn Where your domain name fits into your overall SEO scheme. When to buy domain names, and when to avoid the expense. If it's worthwhile to grab handles on social domains for your business as well. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/

Jesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today! What you'll learn Why Google Search Console is great for providing actionable insights. How to make sense of the data that Google Search Console gives you. What steps to take to increase clicks on your page! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/