Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics: SEO Tips and Tricks For Your Website
Local SEO Tactics: Local SEO optimization and AI Integration for Small Business Success.
Join Bob Brennan and the Intrycks team as they guide small business owners through the exciting yet often overwhelming world of AI integration and local SEO. With over 30 years of brick-and-mortar business experience, Bob and his experts demystify cutting-edge digital strategies, helping you navigate the AI revolution and dominate local search rankings. Each week, discover:
• Practical AI implementation strategies for small businesses
• Local SEO techniques to boost your Google rankings
• Step-by-step guides to integrate AI tools into your daily operations
• Expert insights on converting web traffic into sales using AI
• Real-world case studies from Bob's extensive business experience
Bob and the Intrycks team understand the challenges of adopting new technologies. They break down complex AI concepts into actionable tactics that even the most tech-hesitant business owners can implement. Whether you're looking to streamline operations, enhance customer service, or optimize your marketing efforts, this podcast provides the roadmap you need. From AI-powered chatbots and predictive analytics to voice search optimization and automated customer segmentation, learn how to leverage these tools to grow your business without breaking the bank. Bob and his team of experts will help you make informed decisions about where and how to implement AI for maximum impact. Tune in weekly to Local SEO Tactics and let Bob Brennan and the Intrycks team be your guides in navigating the new frontier of AI-enhanced small business growth. Transform your digital presence and stay ahead of the competition in the AI era.
#AIforSmallBusiness #LocalSEO #DigitalMarketing #SmallBusinessAI #IntrycksTeam
Join Bob Brennan and the Intrycks team as they guide small business owners through the exciting yet often overwhelming world of AI integration and local SEO. With over 30 years of brick-and-mortar business experience, Bob and his experts demystify cutting-edge digital strategies, helping you navigate the AI revolution and dominate local search rankings. Each week, discover:
• Practical AI implementation strategies for small businesses
• Local SEO techniques to boost your Google rankings
• Step-by-step guides to integrate AI tools into your daily operations
• Expert insights on converting web traffic into sales using AI
• Real-world case studies from Bob's extensive business experience
Bob and the Intrycks team understand the challenges of adopting new technologies. They break down complex AI concepts into actionable tactics that even the most tech-hesitant business owners can implement. Whether you're looking to streamline operations, enhance customer service, or optimize your marketing efforts, this podcast provides the roadmap you need. From AI-powered chatbots and predictive analytics to voice search optimization and automated customer segmentation, learn how to leverage these tools to grow your business without breaking the bank. Bob and his team of experts will help you make informed decisions about where and how to implement AI for maximum impact. Tune in weekly to Local SEO Tactics and let Bob Brennan and the Intrycks team be your guides in navigating the new frontier of AI-enhanced small business growth. Transform your digital presence and stay ahead of the competition in the AI era.
#AIforSmallBusiness #LocalSEO #DigitalMarketing #SmallBusinessAI #IntrycksTeam
Episodes
Mentioned books
Jul 5, 2021 • 23min
How Do You Outrank Your Competition Without Spending An Arm and A Leg
Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if done wrong! Questions for the team? Visit us online at localseotactics.com/questions! Chances are if you’re wondering about something, other listeners are too, and we’d love to help provide insights and tips for everyone. Thanks for listening, and enjoy the program! What You’ll Learn What we mean when we say there are no shortcuts to SEO, but there’s also no set recipe either. Why it’s important to understand that SEO will take an investment, be it money or time. How to identify your priorities by looking at your strengths and passions, and know where you can save by doing some parts of it yourself! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-you-outrank-your-competition-without-spending-an-arm-and-a-leg/
Jun 25, 2021 • 19min
What Is A Robots.txt File and Why Does It Matter For SEO On My Website?
In today’s solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you’re a long time listener or a first-timer checking us out, this episode has great insights that will help you improve your web presence! Watch or listen to it today! If you find this show provides great value to you, leave us a review on your podcast platform of choice! We appreciate the feedback and we read a 5-star review every week on the show. Thanks for checking us out! What you’ll learn What is in robots.txt that makes it relevant to SEO. How to use robots.txt effectively. How to check for your robots.txt file. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-a-robots-txt-file-and-why-does-it-matter-for-seo-on-my-website/
Jun 23, 2021 • 21min
Do I Need SEO On Both My Website and My GMB?
Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization is necessary for getting your business found online. Do you have a question for our team? Visit us at www.localseotactics.com/questions to let us know! We’re glad to answer questions and give you a better understanding of SEO. Thanks for checking us out. What you’ll learn How a Google search combines elements of your website and Google My Business profile in its results. Which of either website or GMB to focus on if budget is a concern. Why SEO isn’t just a one-shot fix but a consistent effort that needs to be maintained. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-seo-on-both-my-website-and-my-gmb/
Jun 18, 2021 • 21min
Does Making Frequent Content Changes To My Website Hurt My SEO?
Sue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to consider to try to find the balance between regular change for your website and maintaining important features on your page that maintain your page rank and keep your SEO strong. Questions for the team? Check out our question form at https://www.localseotactics.com/questions/ and we may answer your question on an upcoming show! Thanks for checking us out, and enjoy the episode. What you’ll learn Where changing your website can have a greater impact on your SEO. How frequent changes may confuse Google. Why it’s necessary to make changes with intent. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-making-frequent-content-changes-to-my-website-hurt-my-seo/
Jun 17, 2021 • 18min
What To Do If Someone Is Trying To Hijack Your Google My Business Listing
We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing and, frankly, a little scary. These emails often indicate that scammers are trying to gain access to your GMB listing. In this episode, Jesse explains how these scammers operate, how to identify a legitimate email from Google versus one with malicious links, and what steps to take afterwards. If you’re at all concerned about the security of your GMB, you’ll want to check out this episode! What you’ll learn The importance of taking action and not ignoring these requests when they come. What steps to take to protect your GMB. Why awareness of who has access to your GMB is important for maintaining your security. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-to-do-if-someone-is-trying-to-hijack-your-google-my-business-listing/
Jun 11, 2021 • 15min
How To Add Social Profiles To Your Google Knowledge Panel
Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is important! Having the most up-to-date and relevant information in it is vital to making a good first impression. In this episode, Jesse will walk you through how to get your social media profiles linked to your knowledge panel, and how that will help your business become more visible online. Thank you for checking us out, and enjoy the show! What you’ll learn Where the social profiles are located in the Knowledge Panel. Why your company will benefit by expanding its digital footprint. The steps to linking your social profiles to your Knowledge Panel. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-add-social-profiles-to-your-google-knowledge-panel/
Jun 7, 2021 • 9min
How To Build Backlinks To Your Google My Business Listing
In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more information to draw from to improve your SEO ranking! Thank you for listening, and enjoy the show. What you’ll learn How to identify your Google My Business link to easily share online. The importance of building backlinks for your SEO. Where you can easily place backlinks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-build-backlinks-to-your-google-my-business-listing/
Jun 3, 2021 • 28min
Do I Need To Continue Website SEO, GMB SEO, and GMB Reviews Month After Month?
In today’s episode. Jesse, Bob and Sue discuss the advantages of keeping consistent website SEO and GMB SEO as a business in the online landscape.. Addressing a listener question, the crew discuss the importance of upkeep in terms of SEO and digital marketing and how, as a business owner, one should keep track of services that work for them and how to identify and continue investing in services that show a positive return on investment. Overall, it’s important to note that digital marketing is a consistent effort, not a one-time fix. If you have questions for us, you can always get in touch at localseotactics.com/questions! We are always looking to help our listeners or clients with their questions, and there’s a good chance if you’re wondering about something, other folks are too! Thanks for listening. What You'll Learn: Is there a return on investment for applying consistent, monthly SEO? How can I improve my process for getting GMB reviews? Why are metrics important for making informed decisions on your marketing budget? View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-to-continue-website-seo-gmb-seo-and-gmb-reviews-month-after-month/
May 28, 2021 • 18min
What Are Google Stacks For SEO - Beer Friday
Jesse is going solo on this Beer Friday episode with a pint o’ Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being “spammy” to improve your website's SEO. This episode discusses the importance of building a network of information for Google to draw from to better understand your website and where it should rank in Google searches. Utilizing Google Stacks correctly can “feed the beast” and give you more exposure! Thank you for listening! What you’ll learn What Google Stacks actually are Why certain tactics can be seen as "spammy" How to correctly and effectively use Google stacks to improve your SEO! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-google-stacks-for-seo-beer-friday/
May 27, 2021 • 17min
Does It Help My SEO If I Have Keywords In My Domain Name?
Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, “a rose by any other name isn’t going to get found in a Google search!” The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your business that aim at specific brands or services that you offer. This episode offers great answers to frequently asked questions regarding the functionality of your domain name, from SEO ranking to customer approaches. As always, you can always go to localseotactics.com/questions and ask us a question for the show. We’re here to help. Thank you for checking us out! What you’ll learn The value of focused microsites to building you brand and improving your SEO. Why it’s important to consider your keywords in naming your domain. What are “Top-level domains” (TLDs) and are they important for your domain name? View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-it-help-my-seo-if-i-have-keywords-in-my-domain-name/
