Local SEO Tactics and Digital Marketing Strategies

Bob, Jesse and Sue answer a listener question regarding the purpose of the homepage for your business's website. Should you worry about the ranking of your homepage? Should you address all of your services on your homepage? Bob, Jesse and Sue give you these answers and more to help you hone the focus of your web presence to improve not only your SEO but the user experience of your web visitors. Got a question for the team? Let us know! We'd love to hear from you. Fill out the form at localseotactics.com/questions and let us provide answers for your burning questions. Thanks for stopping by, and enjoy the show! What you'll learn What purpose your homepage ideally serves. Why your homepage may not be the ideal page to worry about ranking for SEO. How to focus your homepage for the best results. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-the-function-of-a-homepage-branding-cta-seo/

Returning guest Terry Samuels comes on today's show to talk Schema with Jesse! In this ep, Jesse and Terry go over listener questions regarding the implementation of Schema, how to use Schema for site links, and more! If you have a Schema question for a future episode, let us know! Visit us at localseotactics.com/schema to drop Terry a question. Whether you're looking for basic knowledge or a more nuanced deep dive, we're here to help! Thank you for checking us out, and enjoy the show. What you'll learn What makes Schema so important. How often your Schema should be updated. Why doing site links through schema could pose difficulties. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-questions-about-schema-with-terry-samuels/

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attracting them? This episode will give you great info on how to identify niche-specific keywords to help your business stand out in your field and attract new business. Got a question for the team? Let us know! Visit us at localseotactics.com/questions and shoot your question our way! Thanks for checking us out, and enjoy the show! What you'll learn Why it's important to think about the keywords associated with your niche business. How to establish yourself as an authority to improve your Google ranking. What steps to take to apply your knowledge about your niche to your SEO goals. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-does-getting-niche-in-your-business-impact-your-seo-and-your-website-itself/

In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your website. This episode will help you to learn the importance of identifying where to build relevant backlinks to your website, and how those meaningful links will improve your SEO! Got a question for the team? Visit us at localseotactics.com/questions to let us know! We love listener questions and can't wait to hear from you. Thanks for checking us out, and enjoy the show! What you'll learn What is a citation. Why is it important to build citations. How to find great spots to build citations for your business online. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-important-are-citations-for-local-seo-and-your-business/

If you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tactics, Bob, Jesse, and Sue discuss the advantages of using landing pages as opposed to different websites to improve your SEO. By utilizing landing pages for your website, you improve the "gravity" of your brand, helping your business grow! Do you have questions for our team? Visit us at localseotactics.com/questions to let us know! If you leave us a voicemail question that we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out, and enjoy this episode. What you'll learn It's important to build landing pages rather than different websites for your business. Landing pages built into your overall website improve your SEO. Linking GMBs to landing pages rather than your website can also help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-location-pages-versus-creating-new-websites-for-each-location/

Jesse gives a refresher on your basic website SEO checklist to make sure that you're hitting all the right areas! From reassessing your domain name to keyword research and more, this episode will help you to create meaningful goals for your SEO to improve your online ranking and more. If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don't forget to like and subscribe to keep up on future updates! Thanks for checking us out. What You'll Learn The value of weaving keywords into your domain name. Why landing pages may be more important than your general home page. How blog pages can be great SEO content that can be leveraged multiple times. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-checklist-to-make-sure-your-website-is-optimized-in-the-right-areas/

In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We're here to help. Visit us at localseotactics.com/questions to learn more! Thanks for checking us out. What You'll Learn Why it's helpful to embed a map from Google on your webpage. How to use Google to create driving directions and get easy copy and paste links. What sort of signals this can send to Google to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-driving-directions-to-improve-seo-and-conversion-rates/

If you've ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at localseotactics.com/questions! Call in and leave us audio or send us an e-mail, either way, we look forward to hearing from you. Thanks for checking us out, and enjoy the show. Why "Crawl, Walk, Run" is a good approach to growing online. How it's possible to rank a Facebook listing or other online source. What to keep in mind when applying SEO to a Facebook page. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-perform-seo-on-a-facebook-page-so-that-it-ranks-in-google-search/

In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you're seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, don't forget to take advantage of Keith's special offer for our listeners! It provides a tremendous value. Got a question for the team, or for a future episode with Keith? Let us know! We're here to help. Thanks for checking us out, and enjoy the show. What You'll Learn What makes consumers click on certain links over others. Why looking at your competitors can help you inspire your own branding and copy. How to create copy that generates clicks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-google-ctr-for-better-website-click-through-rate-interview-with-keith-evans/

Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for the team? Let us know! We love hearing from listeners and look forward to answering your questions. Thanks for checking us out, and enjoy the show! What You'll Learn What to consider in terms of adapting to the current landscape. Why keeping your information up to date online is important. How to prepare for potential shifts in business as winter approaches. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/business-covid-concerns-update-your-online-business-information-for-2021-4th-quarter/