Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics: SEO Tips and Tricks For Your Website
Local SEO Tactics: Local SEO optimization and AI Integration for Small Business Success.
Join Bob Brennan and the Intrycks team as they guide small business owners through the exciting yet often overwhelming world of AI integration and local SEO. With over 30 years of brick-and-mortar business experience, Bob and his experts demystify cutting-edge digital strategies, helping you navigate the AI revolution and dominate local search rankings. Each week, discover:
• Practical AI implementation strategies for small businesses
• Local SEO techniques to boost your Google rankings
• Step-by-step guides to integrate AI tools into your daily operations
• Expert insights on converting web traffic into sales using AI
• Real-world case studies from Bob's extensive business experience
Bob and the Intrycks team understand the challenges of adopting new technologies. They break down complex AI concepts into actionable tactics that even the most tech-hesitant business owners can implement. Whether you're looking to streamline operations, enhance customer service, or optimize your marketing efforts, this podcast provides the roadmap you need. From AI-powered chatbots and predictive analytics to voice search optimization and automated customer segmentation, learn how to leverage these tools to grow your business without breaking the bank. Bob and his team of experts will help you make informed decisions about where and how to implement AI for maximum impact. Tune in weekly to Local SEO Tactics and let Bob Brennan and the Intrycks team be your guides in navigating the new frontier of AI-enhanced small business growth. Transform your digital presence and stay ahead of the competition in the AI era.
#AIforSmallBusiness #LocalSEO #DigitalMarketing #SmallBusinessAI #IntrycksTeam
Join Bob Brennan and the Intrycks team as they guide small business owners through the exciting yet often overwhelming world of AI integration and local SEO. With over 30 years of brick-and-mortar business experience, Bob and his experts demystify cutting-edge digital strategies, helping you navigate the AI revolution and dominate local search rankings. Each week, discover:
• Practical AI implementation strategies for small businesses
• Local SEO techniques to boost your Google rankings
• Step-by-step guides to integrate AI tools into your daily operations
• Expert insights on converting web traffic into sales using AI
• Real-world case studies from Bob's extensive business experience
Bob and the Intrycks team understand the challenges of adopting new technologies. They break down complex AI concepts into actionable tactics that even the most tech-hesitant business owners can implement. Whether you're looking to streamline operations, enhance customer service, or optimize your marketing efforts, this podcast provides the roadmap you need. From AI-powered chatbots and predictive analytics to voice search optimization and automated customer segmentation, learn how to leverage these tools to grow your business without breaking the bank. Bob and his team of experts will help you make informed decisions about where and how to implement AI for maximum impact. Tune in weekly to Local SEO Tactics and let Bob Brennan and the Intrycks team be your guides in navigating the new frontier of AI-enhanced small business growth. Transform your digital presence and stay ahead of the competition in the AI era.
#AIforSmallBusiness #LocalSEO #DigitalMarketing #SmallBusinessAI #IntrycksTeam
Episodes
Mentioned books
Aug 13, 2021 • 20min
Leverage Blog Posting To Help The SEO On Your Website
In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes. Curious about your own website SEO? Don’t forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what’s working and what could use some help. Thanks for checking us out, and enjoy the show! What You’ll Learn How to utilize a blog section on your website for SEO. Ways to use your blog for SEO that you may not have considered. Why continually creating content is valuable for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/
Aug 12, 2021 • 23min
Should I Focus On High Volume Keywords For My SEO?
In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts. Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tips you need to get found online. Thanks for checking us out, and enjoy the show! What you’ll learn What factors to account for when identifying keywords to work towards. When to “go where the fight isn’t” and target niche keywords related to your industry. Why keyword research is so vitally important to the process of SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/
Aug 6, 2021 • 24min
Using WebPageTest To Easily Check Your Web Page Speed Score For Free
Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website’s loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended. Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put in work to improve your rankings. Thanks for checking us out, and enjoy the show! What you’ll learn The importance of page speed as a direct ranking factor for your website. Why mobile view matters when accounting for page speed. What to pay attention to with WebPageTest for SEO purposes. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-webpagetest-to-easily-check-your-web-page-speed-score-for-free/
Aug 4, 2021 • 21min
Should I Buy Up Domain Names That Are Similar To Mine To Help My SEO
In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business’s domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners. Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show! What You’ll Learn Where your domain name fits into your overall SEO scheme. When to buy domain names, and when to avoid the expense. If it’s worthwhile to grab handles on social domains for your business as well. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/
Jul 30, 2021 • 22min
How To Fix High Impression and Low Click Pages in Google Search Console
Jesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today! What you’ll learn Why Google Search Console is great for providing actionable insights. How to make sense of the data that Google Search Console gives you. What steps to take to increase clicks on your page! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/
Jul 23, 2021 • 28min
What Can You Do To Maintain Your GMB Ranking When You Move To A New Location?
Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you’re on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you’ve recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize to maintain your online presence properly! Got a question for the team? Contact us at www.localseotactics.com/questions to submit your q! We’d love to hear from you. Thanks for stopping by, and enjoy the show. What you’ll learn What is needed for a Google My Business address change. Where to focus your energy and attention to make your changes as smooth as possible. Why it’s important to move quickly on address changes and more. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-can-you-do-to-maintain-your-gmb-ranking-when-you-move-to-a-new-location-117/
Jul 16, 2021 • 27min
Is There A Way To Use Multiple Tracking Phone Numbers Without Messing Up My NAP Continuity?
In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses these questions and more. Listen today for great insights that can help your business! Do you have a question for the team? Visit us at localseotactics.com/questions to leave us a question, and we may answer it on a future show! Thank you for checking us out, and enjoy the show. What you’ll learn Why you may want multiple tracking numbers to help understand where business is coming from (and why it may not be worth it). How checking reviews on platforms may be a way of tracking where your business is coming from. Why your focus should remain on your website and Google My Business listing for driving traffic and business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-way-to-use-multiple-tracking-phone-numbers-without-messing-up-my-nap-continuity/
Jul 13, 2021 • 37min
Low Budget SEO For Your Website To Launch Your New Business Online
In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to increase the SEO for your website and get found online. From the importance of establishing your Google My Business Profile, to creating citations and backlinks, these affordable insights will help virtually any business to improve their SEO and get found online! What you’ll learn Why having a Google My Business profile and generating reviews is a great way to improve your SEO. How to build relevancy and trust from Google. Where to turn for building legitimate backlinks to benefit your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/low-budget-seo-for-your-website-to-launch-your-new-business-online/
Jul 9, 2021 • 27min
Creating City and Neighborhood Location Pages On Your Website
Bob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your website is a valuable tool in your SEO arsenal that lets both Google and clients know what areas you serve. So what’s the correct way to build location pages for your website? Jesse drops the info to let you know how Google understands your city and its neighborhoods and what a proper location page build looks like. This info will help you increase your SEO. Got questions? Visit us at localseotactics.com/questions and let us know! We’re available to provide answers, and if you leave us a voice message we use on the show, you could get a free Intrycks t-shirt. What you’ll learn: The importance of location pages to local SEO. How to use a quick Google search to identify cities and neighborhoods to target. Why your business type may affect the scope of your location pages. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/creating-city-and-neighborhood-location-pages-on-your-website/
Jul 6, 2021 • 27min
Start Designing Your Website For A Mobile Viewing Experience
Jesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on mobile devices, even commercial/industrial/office traffic. This episode talks about the importance of keeping up with digital trends, and what that means for website design now and in the future, and Jesse offers insights into easier ways to test your website on mobile than keeping your phone at you at all times during design, and how to keep SEO in mind when making changes to your design philosophies.Thank you for checking us out, and enjoy the show! What You’ll Learn How to see what percentage of traffic you have is from mobile devices. What features on your webpage could interfere with a mobile experience. Why it’s important to look at your page in both mobile and desktop to find action items to address! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/start-designing-your-website-for-a-mobile-viewing-experience/
