Your Law Firm - Lee Rosen of Rosen Institute

Too many of us spend too much time studying the problem and procrastinating when it comes to implementing solutions. When the default approach is to simply add the problem to the task list for later consideration then your life and your business are mired in the muck.

Working remotely has become the norm over the last several months. But what about working really remotely - foreign country remotely? I've been doing it for years, and COVID has changed the landscape in terms of both the practicality and ethics of moving from place to place. Is working remotely (not just from home) still a viable option?

Back in the day, like six months ago, holiday events were a dime a dozen. You couldn't stand out from the crowd if you tried. Holiday parties were all pretty much the same. Not anymore.

Every firm needs a system for updating their systems. In a perfect world, system updating will happen spontaneously. The team is using the systems documentation to get the work done so they notice when things need adjusting due to a change. They pull up the documentation and update the text, or audio, or video. Just like that - things are back in working order.

It's entirely reasonable that a business built for one person breaks when it gets to three. It's even more reasonable that a business built for three people breaks when it gets to ten. It's obvious that it's going to happen once someone points it out. It's just tough to see it when it's your life and you're just trying to survive the day.

Maybe there was a time when hanging an "Attorney at Law" sign above your courthouse-adjacent office door worked to get clients. But, if there was such a time and place I missed it. I started practicing law a long time ago and even then we were beyond the hanging out a shingle days of yore. You need to take action if you want people to start looking for you, and no matter what you do to create awareness, it'll be more effective if you target your efforts at a small group of people. That's true because it takes a while for people to notice and remember you. They need more than one interaction. You're going to have to hammer your existence home by repeatedly interacting with the same group of humans.

If you're saying things in your marketing that another firm could say, you might as well not bother. Those things are invisible. Your pages filled with "excellent, experienced, and affordable" are blank to the reader. You might as well leave in the "lorem ipsum" text and stock photos that came with the theme. In fact, you might as well just leave in the fake address and "Business name here" in the title bar. There's no there there. They say nothing. They are erased in the minds of prospective clients.

Maybe I'm just paranoid because I travel constantly. I worry about our technology and data getting lost or stolen. I've spent considerable time thinking through what would happen if we left our things in a taxi or circumstances resulted in our losing our devices.

If a customer vomits in your restaurant, you'd better clean it up as fast as physically possible. There's zero chance you're selling another sushi platter until the sight, sound, and smell of the vomit are gone.