Aggressively Human: Online Business in the Age of AI, Algorithms & Automations
Meg Casebolt & Jessica Lackey
In a world focused on more: more content, more followers, more marketing, more scale, more noise… we’re facing less trust, less contact, less reach.
We’re drowning in AI-generated slop, being pitch-slapped by “personalized” email funnels that couldn’t be farther from authentic, and struggling to be seen by a pay-to-play algorithm.
It’s never been easier to create and connect more cheaply and at more scale, with less trust and more skepticism.
But for experts and service-based businesses? We’re seeing the pendulum swing back.
The answer isn’t to play by these trends. It’s to be **aggressively human.** aggressivelyhuman.substack.com
We’re drowning in AI-generated slop, being pitch-slapped by “personalized” email funnels that couldn’t be farther from authentic, and struggling to be seen by a pay-to-play algorithm.
It’s never been easier to create and connect more cheaply and at more scale, with less trust and more skepticism.
But for experts and service-based businesses? We’re seeing the pendulum swing back.
The answer isn’t to play by these trends. It’s to be **aggressively human.** aggressivelyhuman.substack.com
Episodes
Mentioned books
Dec 5, 2024 • 31min
Our radioactive spider bite: The origin story of Aggressively Human
“I'm just a girl looking around the internet trying not to stare at my own reflection on Zoom all day.”What does being Aggressively Human mean? And why would two very busy service-based business owners start yet another podcast, when we could be instead posting 5 times a day on social media?Tune in to hear the origin story of the Aggressively Human idea: what it is and where it came from and why we're collaborating on it.- The Birth of “Aggressively Human”: How Jessica and Meg met, and the turn of phrase that got stuck in Meg’s head like a Smash Mouth song and turned into this podcast- What being “Aggressively Human” means to us and why it’s a zig to more relational strategies in business when the market appears to be zagging- Why this podcast is so relevant for us now, both as collaborators and business owners, based on the market trends in AI, automations, and algorithms. (Ensh*ttification of the internet, we’re looking at you).- The format of the podcast, including interviews and behind-the-scenes looks at our own businessesView the Full Show notes on our Substack: https://aggressivelyhuman.substack.com/Listen on SpotifyListen on Apple PodcastsConnect with Meg and JessicaMeg Casebolt: https://loveatfirstsearch.com/Jessica Lackey: https://www.jessicalackey.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aggressivelyhuman.substack.com
Nov 24, 2024 • 3min
Teaser: What does it mean to be 'Aggressively Human'?
Our world is becoming increasingly automated & AI-generated. What does that mean for your business? For experts & service-based businesses, the answer isn’t always to chase the trends … it’s to be Aggressively Human.Join co-hosts Jessica Lackey, business strategist, and Meg Casebolt, search marketing specialist, as we share behind-the-scenes of running our own businesses by embracing connection and discussing how we can use technology to be more human. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aggressivelyhuman.substack.com
