How to Scale a Business

How Adrienne Wilkerson of Beacon Media and Marketing Is Helping Her Clients Grow, Scale, and Thrivehttps://www.beaconmm.com/

In this episode of How to Scale a Business, Hector Santiesteban is joined by marketing professional Mike McCormick. He emphasizes the importance of customer feedback in business. He stresses the need for businesses to listen to their customers, adapt to changing needs, and use data to make informed decisions. McCormick warns against complacency and encourages transparency and honesty with customers. By following these principles, businesses can improve customer relationships and achieve long-term success. McCormick's insights serve as a reminder that in today's fast-paced business world, customer feedback should never be overlooked.In This Episode, You'll Learn:00:00:00 - Meet Mike McCormick, CEO of Full Stack Marketing00:03:12 - Overcoming challenges and prioritizing what's important for business success00:06:46 - Focusing on long-term goals to grow your business00:09:42 - Listening to customers is key to successful marketing00:11:28 - Breaking away from old habits and embracing new strategies00:12:34 - Building an incredible website without breaking the bank00:14:42 - The importance of data and honesty in marketing00:15:10 - Extracting wisdom from interviews to improve your business00:17:58 - Connect with Mike McCormick on LinkedIn for business growth tipsLinks And Resources:WebsiteMike McCormick on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

On this episode of How to Scale a Business, Steve Lover, the founder of Blue Mountain Business Coaching, shares insights on achieving business success. He emphasizes the importance of a winning mindset and stepping out of comfort zones to embrace failure. Steve also discusses relationship building in sales, the power of thank you cards, and follow-up. He highlights keys to scaling a business, including innovation and specialization, and getting rid of the 80% that's not working. In This Episode, You'll Learn:00:00:00 - Steve Lover's success story with Blue Mountain Business Coaching00:03:09 - The corporate problem of creating mediocrity in employees00:06:16 - Building confidence through practical steps00:10:32 - Embracing failure and taking courage in sales and entrepreneurship00:11:47 - The importance of a winning mindset in business and life00:12:38 - Applying a mindset to business and personal life00:16:03 - Importance of thank you cards and relationship building in sales00:16:31 - The power of follow-up in building connections00:19:21 - Job application success through unique packaging00:21:23 - Innovation and specialization: keys to scaling a businessLinks And Resources:WebsiteSteve Lover on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

On this episode of How to Scale a Business, Burnout Coach Marv Curtis shares insights on setting boundaries, building trust, and managing energy in business. Marv discusses the challenges of communicating about energy and sensitivity, the benefits of high sensitivity in entrepreneurship, and the importance of body-mind awareness and regulation. He also shares tips on identifying and naming the energy you're holding for someone else and recognizing the attraction and problems of highly controlling and highly compliant personalities.In This Episode, You'll Learn:00:00:00 How To Scale A Business Podcast Episode Featuring Burn Out Coach Marv Curtis00:05:26 - The challenges of effectively communicating energy and sensitivity in entrepreneurship00:07:15 - The consequences of taking too much responsibility for others' emotions in business00:10:25 - The benefits of high sensitivity in entrepreneurship and how to leverage it00:13:17 - Building trust through effective communication in business00:14:47 - Introduction to Amplify Media, a podcast production company00:15:10 - The importance of energy management in entrepreneurship for optimal performance00:17:34 - Learning to say no and firing clients for a better work-life balance00:19:17 - The accuracy of the heart-brain in decision-making and its role in entrepreneurship00:22:03 - Trusting your intuition and identifying energy you may be holding for someone else00:23:45 - The importance of digitizing and formalizing content for business scalabilityLinks And Resources:WebsiteMarv Curtis on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, host Hector Santiesteban speaks with Caprice Moore, an executive coach and business consultant, about the principles and strategies for growing and scaling a business. Caprice stresses the importance of good customer service and communication, as well as the balance between sales and fulfillment. She also emphasizes the importance of planning and strategy in growing and scaling a business, and shares her insights on how to develop a mission and set goals for success. Additionally, Caprice discusses the power of positive routines for motivation and goal achievement, sharing her own daily routine and tips for starting the day with positivity and productivity.In This Episode, You'll Learn:00:00:28 - Caprice Moore coaches businesses for success00:04:04 - Fear must be overcome to foster creative business ideas00:06:02 - Good communication and customer service lead to business success00:09:01 - Balancing sales and fulfillment is crucial for great service00:12:27 - Habits, rituals, and affirmations combat impostor syndrome and aid success00:16:25 - A positive routine motivates and achieves goals00:18:48 - A mission is necessary for planning, implementing, and evaluating business strategiesLinks And Resources:Online Workshop - "Leveraging Your Entrepreneurship Skills for Success"Dr. Caprice Moore on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Mike Bosworth Scaled WeConcile by Providing a Truly Valuable Service in a Way that it Stimulates Peoples' Curiosity

How Benjamin Johnson Grew Particle41 by Having a Mentality of a Problem Solver and Seeing Obstacles as Opportunity.

On this episode of How to Scale a Business, Ash Varma shares his expert insights on building a successful business. From defining target markets and key clients to financial planning and infrastructure, Varma stresses the importance of strategy and planning for success. He also discusses the challenges of scaling a business and finding the balance between passion and pragmatism. Through his experience in executive coaching and business growth, Varma offers valuable tips on online contact and taking action to achieve business goals. This episode is a must-listen for anyone looking to grow and scale their business.In This Episode, You'll Learn:00:00:00 - Introduction with Ash Varma00:01:56 - Defining target markets and forming a business concept00:04:33 - Moving to sustainable organization from product-market fit00:06:20 - Strategy and financial planning for business success00:08:06 - Infrastructure importance for entrepreneurs00:10:52 - Understanding the founder's vision00:14:13 - Tips for online contact and business growth00:16:19 - Balancing passion and pragmatism00:18:24 - Addressing doubts in executive coaching00:20:27 - Career journey from solo to coaching00:25:34 - Call to action for business growth, please rate and reviewLinks And Resources:Ash Varma on LinkedInWebsiteAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, Kuzeyhan Ozdemir, a mentor and entrepreneur, joins Hector Santiesteban to discuss personal growth and overcoming fear in business. Kuzeyhan emphasizes the importance of understanding the problem before creating a solution and the value of customer validation. He also discusses the benefits of attending networking events and meeting like-minded entrepreneurs, as well as the challenges of personal limitations in business growth. Additionally, Kuzeyhan shares lessons from the poetry of Rumi and stresses the need to start with oneself and consider others in problem-solving.In This Episode, You'll Learn:00:00 - Learning about climate change and clean technologies02:51 - Networking events for entrepreneurs04:33 - Personal growth for business success05:38 - Importance of customer validation and problem understanding10:43 - Entrepreneurship for achieving dreams12:41 - Considering others in problem-solving15:52 - Personal limitations in business growth17:28 - Stepping out of comfort zone as a founder18:50 - Lessons from Rumi: Start with yourself24:36 - Overcoming fear of interacting with strangersLinks And Resources:Kuzeyhan Ozdemir on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, Hector speaks with Albano Gega about various topics, including the significance of personalization and precision in outreach and product positioning, the flawed model of career coaching and transitioning industries, creating a peer-to-peer network for educators, and identifying unmet needs as the first step in building a platform. They also discuss focusing on emerging markets and tech talent as the main goal of a partnership platform, the importance of rapid informational transfer and execution, and the need for clarity in defining scale and impact. The episode ends with an invitation to join Alza for an opportunity to connect and share.In This Episode, You'll Learn:01:54 - Building an ecosystem for connecting buyers and sellers: the challenge and strategy behind it03:55 - Limitations of a hands-on visualized model: expense and limited impact05:06 - A gym membership model for career development: building a customer base08:32 - Job fit and recommendations from the speaker to achieve success10:19 - Measuring positive impact: the importance of scale14:14 - Precision and personalization in outreach and positioning a product: keys to success17:07 - Alsa: affordable and career-focused, now available for all20:39 - Limited access to tech opportunities for marginalized groups due to zip codes26:34 - Join Alsa for a chance to connect and share experiences29:30 - Rapid informational transfer for maximizing motivation and efficiencyLinks And Resources:Albano Gega on LinkedInAlza WebsiteAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!