How to Scale a Business

How Jefferson Langley Grew His Business Narrative Retail and The Shepherds by Putting People First

How Payom Niazmandi Grew Unibui by Focusing on Providing Efficient Solutions

In this episode of How to Scale a Business, Surbhi Gupta emphasizes the importance of choosing the right problem to solve and identifying and validating problems for successful products and services. She advises entrepreneurs to pick a narrow domain, identify their customer, and establish success criteria upfront. Surbhi also highlights the importance of measuring traction for startups and overcoming discouragement. Finally, she reminds entrepreneurs that it's always a journey, never a destination, and that keeping a founder's mindset and believing in the idea and customers is crucial for success.In This Episode, You'll Learn:00:00:00 Mentoring Startups To Avoid Failure00:02:59 The Importance Of Understanding Your User And Having A Founder's Mindset00:04:42 Choosing The Right Problem To Solve00:06:38 Identifying And Validating Problems For A Successful Business Idea00:08:33 Validating The Need For A Product And Managing Transitions In Product Management00:09:51 Identifying Your Niche: Advice For Finding Success In Products And Ideas00:12:46 Importance Of Measuring Traction For Startups00:16:17 Importance Of Milestones And Direction In Problem Solving And Motivation00:19:58 Tips For Overcoming Discouragement And Trying New Things00:21:20 From Small Tea Store To Big Chain: Believing In The Idea And CustomersLinks And Resources:Surbhi Gupta on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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