In this special three-part series, ThinkCast gives listeners a glimpse behind the scenes into what it takes to create some of Gartner’s most notable research.

In this first episode, host Kasey Panetta speaks with Jackie Fenn, Distinguished VP Analyst and Gartner Fellow Emeritus in Gartner's CIO Research group, the originator of the Gartner Hype Cycle model. The Hype Cycle has been adopted by news media and other organizations worldwide to explain how technologies move from hype to disillusionment and beyond.

Related Links:

Gartner Hype Cycle Methodology

How John Frydman Grew Digismart by Leveraging the Latest Trends and Developments to His Advantage in Marketing.