How to Scale a Business

In this episode of 'How to Scale a Business', Gabriella Delorenzo, a seasoned marketer in the wine and spirits industry, shares key factors for successful marketing in this competitive field. Delorenzo highlights the significance of creativity, staying up to date with regulations, consistent branding, adapting to new technologies, finding aligned influencers, and the importance of authenticity in marketing. This episode provides valuable insights and strategies for marketers in the wine and spirits industry.Links And Resources:Mushroom MediaGabriella Delorenzo on LinkedInGabriella Delorenzo on InstagramThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Welcome back to How to Scale a Business! In this episode, we have the privilege of diving into the world of business consulting with a seasoned expert, George Kriza. With a wealth of experience as a C-Level business consultant, George shares his insights, strategies, and stories from his extensive career. Whether you're an aspiring consultant or a business enthusiast, get ready to glean valuable advice from our conversation with George Kriza.Links And Resources:Connect with George Kriza on LinkedInYou can also check his website here: challengingdecisions.comThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of 'How to Scale a Business,' we delve into the innovative Playlab Project—an edutaining revolution that's reshaping how we approach engagement, diversity, equity, inclusion, and productivity. Join us as we uncover the journey of a team that spent three decades experimenting with play as a transformative tool, accumulating a wealth of knowledge from 10,000 case studies and 2500 team experiences. Our guest reveals how this TikTok-like program collects intelligible data from the bottom up, bridging generational gaps and fostering authentic connections. Discover how strategic play can turn stressed workplaces into thriving, mentally healthy playgrounds, where collaboration soars and quiet quitting becomes a thing of the past. Tune in to learn how to leverage the Playlab Project's insights and techniques to create a workplace where productivity thrives, and the principles of DEIB are honored at every step.Links And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of 'How to Scale a Business,' we delve into the realm of unparalleled client acquisition with Daniel, an expert in driving consistent leads, appointments, and sales through Google Ads. Learn how their conversion-focused tactics, rooted in profit tracking and throughput systems, prioritize sales over leads and shopping cart views.Drawing from over 10 years of experience, Daniel shares battle-tested insights, having orchestrated success for both affiliate marketing endeavors and over 50 businesses with Google Ads. Discover tangible strategies that transcend theory, as they reveal the blueprints to amplify your campaigns and secure sales-driven growth.Tune in to understand how Daniel has propelled businesses to accumulate over $30 million in revenue from 300,000 leads, with 100,000 documented on their YouTube channel. Explore their hands-on approach, including advanced techniques found in their Featured case studies section, setting them apart from conventional resources.Join us to uncover the art of client acquisition through Google Ads and how to seamlessly implement these strategies into your business. With a complimentary 15-minute consultation to ensure compatibility, Daniel ensures your journey towards success is marked by transparency and actionable insights.

Prepare for a musical note or two with David MacEachern, the once-professional musician turned CEO of Five Star Universe. Our conversation explores David's metamorphosis from the melody and harmony of music to the rhythm and blues of business, spinning the fascinating tale of Five Star Universe's journey from a seedling idea in the nineties to a flourishing digital enterprise. With a keen focus on the significance of continuous learning and technological adaptability, David offers a rich and vibrant behind-the-scenes tour of his company. More than just a business chat, this conversation is infused with the intriguing story behind the Five Star Universe moniker and how it has been instrumental in sculpting its identity.Can Google be your business' best friend? David certainly thinks so! In this episode, he educates us on how to harness the SEO power of Google, making it a lucrative ally in your business strategy. As he expounds on his perspectives about partnerships, collaborations, and the strategic sharing of equity, you soon realize that David's business playbook is far from ordinary! His words of wisdom for fellow entrepreneurs? Set milestones, stay determined, and remain deadline-free. Lastly, a dash of gratitude and a pinch of encouragement wrap up this enlightening episode, as David shares valuable nuggets on amplifying your podcast's reach, leveraging social media, and engaging your audience with a heartfelt shoutout to his listeners. Buckle up, and let's embark on a journey through the Five-Star Universe!

In this episode, we delve into the intriguing world of prenuptial agreements and the role of a mediator in marriages. Our guest, Chantale Suttle, brings her extensive experience as a mediator and legal expert to the table, shedding light on the often misunderstood concept of prenups and how mediation can positively impact marriages, talks about the differences in marriage from the old generation to a new generation. This is a must-listen and you can learn a lot in this episode about marriage.Links And Resources:Connect with Chantale Suttle on LinkedInYou can also check her website here: dadvocacy.com, justprenups.comThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of 'How to Scale a Business', Lauren Duke, the Founder of Perfect Med, emphasizes her passion for enhancing the patient experience and her admiration for individuals striving to raise the bar. She highlights the trend she has observed in the medical field, where small practices sell to larger groups to alleviate HR and financial burdens, leverage corporate branding power, and tap into a reliable patient referral network. Lauren has specifically been working with dermatology groups, medical spas, and dental/ortho groups that face challenges in maintaining brand consistency and delivering quality care and patient satisfaction. To address this issue, she acts as a B2B Integrationist, replicating the parent company's culture, vision, mission, values, and goals in each newly acquired practice. Lauren emphasizes the importance of intentionality and avoiding leaving things to chance in this process.Links And Resources:PerfectMed ConsultingLauren Duke on LinkedInLauren Duke on InstagramThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

"This episode of 'How to Scale a Business' delves into the art of Strategic Information Governance with Ms.Elin, illuminating the path to defensible and cost-saving practices. Discover the blueprint for seamlessly creating, deploying, and maintaining effective data strategies. Our guest highlights the criticality of adapting to evolving trends and shares invaluable insights on aligning every action with business goals. Tune in to unlock the secrets of thriving in a data-driven world and steering your enterprise toward triumph."

In this episode, we dive into the power of confidence and how it can transform your business. Our guest, Steve Lover, shares his journey from being a rabbi to becoming a successful business coach. He emphasizes the importance of hiring employees with the right aptitude, attitude, and work ethic, while also highlighting the significance of coachability. Steve breaks down the steps to develop confidence in your employees and explains how it can lead to greater success and a stronger team. If you want to unlock the key to business growth, this episode is a must-listen.Links And Resources:(Presale) The Confidence Ignitor: A Blueprint to Ignite Employees' ConfidenceConnect with Steve on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

This episode of 'How to Scale a Business' features the principles of Mr. Ozturan, emphasizing the importance of learning from individuals regardless of their status. He highlights the significance of ensuring that every action taken is relevant to one's business. Furthermore, Murat emphasizes the need to invest time in understanding new trends and developments, exploring how they can be effectively incorporated into one's business strategies. Tune in to gain insights on how to maximize growth and success in your own entrepreneurial journey.