
Music Business Insider Podcast
The 'Music Business Insider Podcast' Is a deep dive for listeners like you who want to educate, empower & engage their music career.
We take you inside behind the scenes through a series of in depth conversations with today’s leading experts in the Music Business including: A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring and much much more.
In today’s Music Industry you the artist have more power than in any other time in the history of the Music Industry. So it’s up to you, when you’re ready to put your music to work.
Insiders, are you ready?
Latest episodes

Sep 3, 2024 • 39min
Secrets to A Music Composers Music Success and Productivity With Music Composer Chris Johnson
Unlock the Secrets of Music Branding & Monetization with Chris Johnson! 🎧 In this episode entitled, 'Secrets to A Music Composers Music Success and Productivity' of the MUBUTV Music Business Insider Podcast, hosts Ritch Esra and Eric Knight dive into a captivating discussion with Music Composer Chris Johnson. Learn about his structured daily routine, excelling in personal branding, and the art of cold email outreach. Discover the importance of collaboration in composing for visual media and how to set fair prices for your creative work in today's music industry. Chris shares his incredible journey, starting later in life, and the crucial role of mentors. Don't miss this insightful episode filled with valuable lessons for every aspiring artist! 🌟 #MusicBranding #MusicMarketing #MusicIndustry Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.]. 📒 Show Notes and Resources 📒 https://www.mubutv.com/chris-johnson-music-composer ⚡️What you'll learn in this episode⚡️ 👉 We discuss how he aims to achieve 8 hours of productive work within a 2-hour deep work session, emphasizing the importance of focused effort 👉 The value of collaboration in creative work, especially in composing for visual media 👉 Understanding how to value your time and work as a creative professional 👉 and much much more... We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/ Here are the ways to work with us here at MUBUTV: ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Recommended Books about this episode: 📒 Deep Work - https://amzn.to/3Xta1tG 📒 The Musician's Way: A Guide to Practice, Performance, and Wellness - https://amzn.to/3AMWBj7 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Johnny Chow DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved This podcast is about: Secrets to A Music Composers Music Success and Productivity, Chris Johnson composer, music composer, what is music composer, film and tv composing, film scoring, music business insider, music business secrets, music career motivation, mentors in music industry, music industry challenges, music business, music industry, value of music today, mubutv, music business insider podcast, music business podcast, music business television, ritch esra, eric knight

Aug 27, 2024 • 43min
AI Mixing vs. Human Mix: Future of Music Technology with Jerome Renard
In this episode, 'AI Mixing vs. Human Mix: Future of Music Technology with Jerome Renard'. Dive into the fascinating world of music mixing with music mixing engineer Jerome Renard. 🎧 Discover how AI is impacting the role of mixing engineers and the profound importance of human touch in the process. Eric Knight and Ritch Esra discuss the nuances of collaboration between engineers, artists, and producers, while Jerome shares his personalized mixing techniques and the value of mentorship. Perfect for anyone looking to understand the evolving landscape of music mixing! #MusicMixing #AIinMusic #Mentorship 🎤🎛️ Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.]. 📒 Show Notes and Resources 📒 https://www.mubutv.com/jerome-renard-mixing-engineer ⚡️What you'll learn in this episode⚡️ 👉 We discuss the role and future of AI in mixing and mastering 👉 As well as the dynamics of working with mixing engineers 👉 The impact of a mixing engineer's state of mind 👉 and much much more... We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/ Here are the ways to work with us here at MUBUTV: ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Recommended Books on Mixing: 📒 Mixing Secrets for the Small Studio - https://amzn.to/3yQLCVi 📒 The Mixing Engineer's Handbook: 5th Edition - https://amzn.to/4dL1OpY 📒 Zen and the Art of MIXING - https://amzn.to/4dxAmvX 📒 The Recording Mindset: A Step-By-Step Guide To Creating Pro Recordings From Your Home Studio - https://amzn.to/46ZIva9 📒 The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio - https://amzn.to/3Xcmce2 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Mary Manger DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved This podcast is about: AI Mixing vs. Human Mix: Future of Music Technology with Jerome Renard, Jerome Renard, music mixing engineers, mixing, produce like a pro, mix engineer, audio engineering, ai mixing, ai in music mixing, music production tips, mixing engineer advice, mixing techniques, mixing pop vs rock, communication in music production, music production, how to mix, music production mentorship, music business, music industry, mubutv, music business podcast, ritch esra, eric knight

Aug 20, 2024 • 40min
Must-Have Expert Advice on Music Industry Careers With Tom Truitt from TurnkeyZRG
🎵 In our episode, Must-Have Expert Advice on Music Industry Careers - Tom Truitt, join us as we chat with Tom Truitt from TurnkeyZRG about the essential advice for pursuing a career in the music industry. We discuss various entertainment companies are looking for in executives that they didn’t 4-5 years ago, how the corporate culture of a company determines who he sends for the job, his series ‘the smartest people in the room’ and what areas of the music business have the greatest demand for executive talent today. This is a must-watch for anyone looking to break into or advance within the music industry! #MusicIndustryCareers #MusicBusinessAdvice #MusicIndustryJobs Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.]. 📒 Show Notes and Resources 📒 https://www.mubutv.com/tom-truitt-turnkeyzrg ⚡️What you'll learn in this episode⚡️ 👉 We discuss the significance of cultural fit in executive recruitment 👉 As well as the challenges facing songwriters in the streaming era 👉 and much much more... We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/ Here are the ways to work with us here at MUBUTV: ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Books & media mentioned: 📒 The Music Never Stops - https://amzn.to/3Xb6Q9G 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Recommended Books on the Music Business:📒 How Music Works - https://amzn.to/3YQGdYV 📒 This Business of Concert Promotion and Touring - https://amzn.to/4fU0u5S 📒 Rockonomics: A Backstage Tour of What the Music Industry Can Teach Us - https://amzn.to/4fR82pV 📒 All You Need to Know About the Music Business New 11th Edition out now! - https://amzn.to/3sdgrja Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Johnny Corso DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved (This podcast is about: Must-Have Expert Advice on Music Industry Careers, Tom Truitt, Turnkey ZRG, TurnkeyZRG, music industry careers, music industry jobs, jobs in the music industry, music career, Entry-level music industry jobs, Music industry job openings, Smartest People in the Room, executive recruitment music industry, music industry dynamics, music business, music industry, music business advice, music marketing, mubutv, music business insider podcast, music business podcast, Ritch Esra, Eric Knight)

Aug 13, 2024 • 32min
How Will AI and Blockchain Transform the Music Industry? With Gary Chen From All Saints Music Group
How Will AI and Blockchain Transform the Music Industry? In this episode, we sit down with Gary Chen, CEO of All Saints Music Group, to explore how AI and blockchain are revolutionizing the digital music landscape. Discover how All Saints is utilizing cutting-edge technologies like these, along with the metaverse, to enhance artist opportunities beyond traditional streaming models. This conversation will provide valuable insights for anyone interested in the future of the music industry! 🎶✨ #AIinMusic #Blockchain #MusicMarketing Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.]. 📒 Show Notes and Resources 📒 https://www.mubutv.com/gary-chen-all-saints-music-group ⚡️What you'll learn in this episode⚡️ 👉 We discuss how All Saints Music Group is utilizing cutting-edge technologies like AI, blockchain, and the metaverse to transform the digital music landscape and enhance artist opportunities beyond traditional streaming models 👉 Gain insights into the evolution of distribution channels in the music industry, and understand how mobile technology is reshaping user interaction and accessibility for artists and fans alike 👉 Learn about the innovative service models All Saints Music Group is developing to empower artists, and explore what brands look for when partnering with musicians in today’s competitive environment 👉 and much much more... We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/ Here are the ways to work with us here at MUBUTV: ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Recommended Books on the Music Business: 📒 All You Need to Know About the Music Business New 11th Edition out now! - https://amzn.to/3sdgrja 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Larry Beagle DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved (This podcast is about: How Will AI and Blockchain Transform the Music Industry?, Gary Chen, All Saints Music Group, ai in music industry, Blockchain in music, music marketing, music marketing strategies, mobile technology in music, digital music market, metaverse music, empowering artists, ai mobile phones, music streaming evolution, web 3 in music, music business advice, music marketing, mubutv, music business insider podcast, music business podcast, ritch esra, eric knight, music industry, blockchain, ai music)

Aug 6, 2024 • 36min
Inside A&R: Michael Goldberg on Signing Artists at American Recordings
Inside A&R: Michael Goldberg on Signing Artists at American Recordings Join us as we delve into the world of A&R with Michael Goldberg from American Recordings. In this insightful discussion, we explore how the criteria for signing artists has evolved over the last five years and what factors are crucial for him to sign an artist today. Michael also shares how his extensive experience as a manager and producer influences his signing decisions. We discuss his long-standing collaboration with Rick Rubin, who has run American Recordings since the 90s, and how it has shaped his perspective on signing artists. Additionally, Michael reveals his strategy of starting relationships with artists by signing them to publishing deals for development purposes before offering record deals. We also touch on how the definition of success in the music industry has changed over the past decade. #MusicIndustry #AmericanRecordings #MusicMarketing Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 📒 Show Notes and Resources 📒 https://www.mubutv.com/michael-goldberg-a-r-executive ⚡️What you'll learn in this episode⚡️ 👉 We discuss how the criteria for signing artists has evolved over the last 5 years and what has to be present for him to sign an artist today 👉 How his experience as a manager and producer have influenced his signing decisions 👉 We also discuss how working with Rick Rubin, (who runs American Recordings) since the 90’s has influenced his perspective on signing artists 👉 How he will often begin the relationship with artists by signing them to publishing deals BEFORE a record deal for development purposes 👉 And how the definition of success changed over the last decade 👉 and much much more... We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/ Here are the ways to work with us here at MUBUTV: ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Books and media mentioned: 📒 The Creative Act: A Way of Being - https://amzn.to/3YRdVh9 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: John Shepard DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved (This podcast is about: Inside A&R: Michael Goldberg on Signing Artists at American Recordings, Michael Goldberg, Rick Rubin, a&r music industry, american recordings, a&r record label, a&r music, a&r music business, a&r interview, how to get signed by a record label, how to get signed, how to get a record deal, a&r songs, music a&r, record label a&r, music business advice, music marketing, mubutv, music business insider podcast, music business podcast, ritch esra, eric knight, music industry)

Jul 30, 2024 • 34min
How to Become a Music Supervisor: Secrets Revealed! With Veteran Music Supervisor Jennifer Pyken [Reservoir Dogs, Reality Bites, This is Us]
In this insightful discussion, Jennifer Pyken, a veteran music supervisor known for her work on Reservoir Dogs and This Is Us, unpacks the evolving role of music supervisors today. She tackles common misconceptions about the job and shares valuable insights from her newly launched masterclass. Jennifer emphasizes the importance of flexibility and creativity in music selection while exploring the huge opportunities for independent artists in sync licensing. Her expertise sheds light on how music placements can dramatically impact an artist's career.

Jul 23, 2024 • 44min
All You Need To Know About The Music Business 11th edition With Don Passman [Update 2024]
In this episode entitled, All You Need To Know About The Music Business 11th edition with Don Passman, the one and only Don Passman returns as our guest. As you may recall, Don was our very first guest on the podcast last year and he’s back with us discussing the most crucial updates on his latest book that you need to know about the music industry today! He literally wrote the book "All You Need To Know About The Music Business". Order the new 11th edition here out now 👉 https://amzn.to/3sdgrja Use code MUBUTV10 to get 10% off of your order with the Music Business Registry here 👉 http://musicregistry.com This episode of the ‘Music Business Insider Podcast’ is brought to you by the Music Business Registry http://musicregistry.com. The Music Business Registry is the leading music industry publisher of the most up-to-date contact information for major and independent record label A&R, Music Publishers, Artist Managers, Attorneys, Music Supervisors, and much much more. Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 📒 Show Notes and Resources 📒 https://www.mubutv.com/don-passman-music-attorney ⚡️What you'll learn in this episode⚡️ 👉 We discuss the the most significant changes and shifts that have occurred since the last edition including 👉 How artists today have more power than at any other time in the music industry 👉 The impact the music modernization act has had on royalties 👉 The role of AI in music 👉 and much much more... We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/ Here are the ways to work with us here at MUBUTV: ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Recommended books: 📒 All You Need to Know About the Music Business New 11th Edition out now! - https://amzn.to/3sdgrja 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Mick Growler DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved (This podcast is about: All You Need To Know About The Music Business 11th edition With Donald Passman, all you need to know about the music business donald passman, don passman, donald passman all you need to know about the music business, all you need to know about the music business don passman, don passman book, music business books, music attorney, MUBUTV music business insider podcast, ritch esra, eric knight, music business, music industry, music lawyer, music law, music industry today)

Jun 18, 2024 • 2h 1min
Livin On A Prayer: Hit Songwriter Desmond Child's Songwriting Journey [Aerosmith, Bon Jovi, Cher, KISS Ricky Martin]
Desmond Child, a legendary hit songwriter behind classics like "Livin' on a Prayer" and "Livin' La Vida Loca", shares his incredible journey from Cuba to collaborating with icons like Bon Jovi and Aerosmith. He discusses the key elements of songwriting, the art of collaboration, and how personal experiences shape creativity. Reflecting on mentorship and legacy, he highlights the balance between artistry and commercial success. His autobiography adds depth to his rich tapestry of experiences in the music industry.

Jun 11, 2024 • 34min
Getting Your Music into Advertising and Commercials With Nick Haussling From Walton Issacson
🎵 Discover the secrets to "Getting Your Music into Advertising and Commercials" with Nick Haussling Music Supervisor from Walton Isaacson. In this insightful interview, we dive deep into the world of music licensing and sync in advertising. Learn how songs and music are selected for advertisements, who the key decision-makers are, and how budget constraints can influence music choices for projects. Whether you're an artist, composer, or music industry professional, this conversation offers invaluable tips and advice for getting your music featured in commercials. Tune in for expert insights and elevate your music career! #MusicInAdvertising #MusicSync #MusicBusiness #MusicMarketing Use code MUBUTV10 to get 10% off of your order with the Music Business Registry here 👉 http://musicregistry.com This episode of the ‘Music Business Insider Podcast’ is brought to you by the Music Business Registry http://musicregistry.com. The Music Business Registry is the leading music industry publisher of the most up-to-date contact information for major and independent record label A&R, Music Publishers, Artist Managers, Attorneys, Music Supervisors, and much much more. Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 📒 Show Notes and Resources 📒 https://www.mubutv.com/nick-haussling-music-supervisor ⚡️What you'll learn in this episode⚡️ 👉 We discuss how songs and music are selected for Advertising👉 Who the decision makers are in selecting music in advertising 👉 How budget often determines the music choices for a project👉 and much much more... We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/ Here are the ways to work with us here at MUBUTV: ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Recommended books: 📒 Thinking In Sync: A Primer on the Mind of a Music Supervisor - https://amzn.to/3TJY6WY 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Max Rover DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved (This podcast is about: This podcast is about: Getting Your Music into Advertising and Commercials, Nick haussling, music supervisor, music licensing, walton isaacson, music in advertising, getting music into advertising, music sync, sync in advertising, music in ads, music business advice, music marketing tips, music industry explained, how to make music for advertising, music and advertising, music marketing, mubutv, music business insider podcast, music business podcast, music business television, ritch esra, eric knight, music education, music business education, music business tips)

Jun 4, 2024 • 26min
The Power of iHeartRadio's Audience Connection with Lisa Worden Alt98.7
📻 In this insightful episode entitled, “The Power of iHeartRadio's Audience Connection with Lisa Worden” on the Music Business Insider Podcast, we delve into the world of broadcast radio with the expertise of Lisa Worden from iHeartRadio. Lisa, the driving force behind Alt98.7, shares invaluable insights into how broadcast radio maintains its connection with audiences in the digital age. Join us as we explore the strategies and tools Lisa utilizes to understand listener preferences across various platforms. From decoding audience feedback to tackling the challenges of engaging younger demographics, this conversation offers indispensable music industry advice. Tune in to gain a deeper understanding of how broadcast radio continues to thrive amidst evolving trends. #LisaWorden #iHeartRadio #Alt987 #BroadcastRadio #MusicMarketing #MusicIndustryAdvice #MusicBusinessPodcast #MUBUTV Use code MUBUTV10 to get 10% off of your order with the Music Business Registry here 👉 http://musicregistry.com This episode of the ‘Music Business Insider Podcast’ is brought to you by the Music Business Registry http://musicregistry.com. The Music Business Registry is the leading music industry publisher of the most up-to-date contact information for major and independent record label A&R, Music Publishers, Artist Managers, Attorneys, Music Supervisors, and much much more. Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. 📒 Show Notes and Resources 📒 https://www.mubutv.com/lisa-worden-iheartradio ⚡️What you'll learn in this episode⚡️ 👉 We discuss how iHeartRadio connects with its audience across various platforms👉 The tools she uses to get a sense of what her listeners want to hear 👉 And the challenges broadcast radio faces in ensuring younger listeners remain engaged in the platform👉 and much much more... We've been selected by Feedspot as one of the top Music Business Podcasts in the space. Checkout the Best Music Business Podcasts on Feedspot https://podcasts.feedspot.com/music_business_podcasts/ Here are the ways to work with us here at MUBUTV: ⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here: https://www.mubutv.com/contact/mubutv-free-guides/a-r-free-guide ⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: https://book.mubutv.com Books & media mentioned: 📒 Walking On Air: How to be a radio presenter - https://amzn.to/3FAAAmL 📒 20 Things to Know About Being a Radio Personality - https://amzn.to/46RQs0g 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Larry Labs DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission. Copyright © 2024 MUBUTV™ Media. All Rights Reserved (This podcast is about: This podcast is about: The Power of iHeartRadio's Audience Connection with Lisa Worden, lisa worden, lisa worden iheart radio, alt98.7, broadcast radio, how broadcast radio reaches its audience, music industry advice, music business advice, music marketing, mubutv, music business insider podcast, music business podcast, ritch esra, eric knight, music industry, iheartradio, lisa worden iheartradio, music industry 101, music industry job, music industry tips, music marketing 2024, music marketing 101)
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