The Deep Specialization™️ Podcast

Ready to unlock growth for your bootstrapped startup? 🚀 In this episode of the Vertical Go To Market podcast, I had the pleasure of talking with Ethan Butte, Chief Evangelist at BombBomb, a software company that makes it easy to record and send video messages. We discussed BombBomb's journey from a small team to now having over 75,000 active users, and how their vertical focus in the real estate market led to significant growth.  We also explored the importance of understanding how customers buy, the advantages of relationship building in a vertical, and the potential negatives of taking a verticalized approach to the market. Join us for an insightful discussion on the power of video messaging and the benefits of a specialized focus in business. Connect with Ethan: - ethan@bombbomb.com  - https://www.linkedin.com/in/ethanbeute/ - https://bombbomb.com/   Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

Tired of blending in? My guest is John Rougeux with Category Design Advisors In this episode, John breaks down the key concept of being radically different and addresses the question, ‘But is Category Design just another marketing strategy or a holistic business approach?’ We also talk about overcoming the perceived risk of specializing your business, the symptoms in your business of needing a more intentional category strategy, and much more.  The resources mentioned in this episode are: - 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat: https://categorypirates.substack.com/p/8-category-levers-how-to-build-a - Office Hours for Category Design Advisors: https://www.categorydesignadvisors.com/book-office-hours/ - Category Pirates: https://www.categorypirates.com/  - “Play Bigger”: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619  Connect with John:  - Email: John@CategoryDesignAdvisors.com   - LinkedIn:  https://www.linkedin.com/in/johnbrougeux/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

My next guest is Sarah Durham, Founder and CEO of Big Duck. I recently sat down with Sarah to learn how she transformed her generalist marketing agency into a 7-figure PR and Communications firm specializing in the non-profit sector.  We get into the details of why she decided to specialize her firm, how she did it, what led her company to become the premier PR and Communications firm in the non-profit sector, and much more.  Connect with Sarah through her website: https://www.comptondurham.com  For more business growth and vertical go-to-market tips and advice, subscribe to Corey’s daily tips at https://www.coreyquinn.com/newsletter.   Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Want to grow your business using your personal brand? My next guest is Adam McChesney, owner of Hite Digital in St. Louis. I recently sat down with Adam, who shared how he uses his personal brand to rapidly grow his agency. He also shares:  Why relying on his personal brand for lead gen has created a content bottleneck in the business.  The importance of attending home services conferences The impact of verticalizing the business His advice to generalist agencies and businesses considering a vertical approach. And much more  Feel free to reach out to Adam: - https://www.adammcchesney.com - https://www.hitedigital.com/st-louis- https://www.facebook.com/hitedigitalst.louis- https://www.instagram.com/hitedigitalstlouis/- https://www.tiktok.com/@adamlmcchesney- https://www.linkedin.com/in/adam-mcchesney-b21b1256/     Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Is being a Platinum Hubspot Partner a lasting differentiator? It wasn’t for this agency. I recently sat down with Carman Pirie, co-founder of Kula Partners to unpack his journey from Platinum Hubspot Partner to a leading agency specializing in the manufacturing sector.  In this episode, you’ll hear the market forces that provoked them to specialize, why they chose manufacturers as their focus vertical, the details about transitioning from a generalist to a specialist agency, the biggest fear in selecting a vertical focus, how they built early momentum in the new focus vertical of manufacturing, and much more.  The resources mentioned in this episode are: - Connect directly with Carman via email: carman@kulapartners.com and on LinkedIn: https://www.linkedin.com/in/pirie/  - For more business growth and vertical go-to-market tips and advice, subscribe to Corey’s newsletter at https://www.coreyquinn.com/newsletter - Podcast website: https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Want to know what it takes to become an 8-figure agency in a vertical market? My guest is Chris Yano, the Founder and CEO of RYNO Strategic Solutions I recently sat down with Chris to uncover his insights on scaling his agency to 8 figures by specializing in the home services vertical market. In our conversation, he shares why having a natural connection to the buyer is important, why specializing in a vertical is a competitive advantage, how working with A-list customers in a vertical market creates a “herd mentality,” how Gary Vaynerchuk talked him into starting a podcast, why knowing the insider lingo of your customer is a competitive advantage, and much more. One of my favorite parts of the episode was when Chris discussed his podcast, which has an impressive 50,000 downloads per month, and how it became their main source of new leads. He also talks about his invite-only, high-ticket annual event for home services business owners, RYNOX. Overall, this episode is packed with valuable insights and actionable advice. So if you're looking to grow your business and learn how to specialize in a vertical market, I highly recommend giving it a listen. Trust me; you won't regret it! The resources mentioned in this episode are: - Connect with Chris on LinkedIn HERE - Email Chris on cyano@rynoss.com      Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

Want an inside look into how an agency founder landed an 8-figure exit? My guest is entrepreneur, advisor, and Fanscape’s co-Founder and President, Terry Dry. In this episode, you’ll hear why focusing on one vertical eventually led to selling his agency to Omnicom for 8-figures, why Terry left a great career at a world-famous record label to start his entrepreneurial journey, why focusing on a vertical he already had credibility in led to quick traction and growth, the importance of knowing the industry's language and why you can’t bullshit it, building his agency on referrals and word of mouth, the downside to taking a vertical approach to your business, the danger of ignoring Chat GPT and much more. Connect with Terry: - Email – terry@futureproofgrp.com - LinkedIn HERE Connect with Future Proof Advisors: - Future Proof Advisors Company Website HERE - Future Proof Advisors Company LinkedIn Page HERE - For more Vertical Go-To-Market tips and advice, subscribe to my newsletter HERE   Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Want to hear how an agency owner broke through the 7-figure ceiling by transforming his typical, run-of-the-mill agency into a vertical specialist? My guest is Cardinal Digital Marketing’s Founder and CEO, Alex Membrillo In this episode, you’ll hear how being a generalist marketing agency kept him in 7 figures, why transforming his agency from a generalist to a vertical specialist unlocked revenue, allowing him to hit 8-figures, how focusing on a vertical helps drive pipeline, his biggest fear when deciding to specialize, how he attracts new healthcare clients today, and much more. The resources mentioned in this episode are: - Connect with Alex on LinkedIn HERE - Cardinal's website HERE - For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Want to master the art of selling to franchise brands? My guest is Hot Dish Advertising’s CEO and Co-Founder, Dawn Kane. Discover how she grew Hot Dish into the #1 marketing and advertising agency for franchise brands. Hear how building real, authentic relationships within the franchise community resulted in 80% of new business coming from word of mouth. You’ll also hear about franchising’s insider language, the critical role of associations and conferences, and other essential gems for creating long-term success. The resources mentioned in this episode are: - Dkane@hotdishad.com or on LinkedIn HERE - For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

Want to know the secrets of Scorpion’s enormous growth from $20M to $200M in 7 years? My guest is Scorpion’s Chief Growth Officer (sales), Jamie Adams. In this episode, you’ll get a rare peek into Scorpion’s multi-vertical go-to-market strategy. In our candid and revealing conversation, Jamie shares the changes he made to the sales process, building an outbound sales culture, the power of verticalizing a business, how breaking into the Franchise vertical changed Scorpion, and much more.   The resources mentioned in this episode are: - Connect with Jamie: jda730@gmail.com, Twitter: @​​jdadams, LinkedIn HERE - For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE   Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com