The Deep Specialization™️ Podcast

Want to know the secrets of scaling your agency with productized services? My next guest on The Vertical Go-To-Market Podcast is Ronik Patel, founder of Unlimited WP. In this episode, Ronik shares how he transformed his small marketing agency into a 7-figure productized agency. Ronik opens up about gaining a deeper understanding of productizing services, which includes packaging, marketing, and delivering services like a product. This approach has been vital to the growth and scalability of Unlimited WP. Ronik also shares advice on taking small steps towards productizing services for agency growth, finding a niche market, and the importance of balancing outbound sales and marketing with lifestyle. This episode is truly a goldmine of information for anyone interested in venturing into the world of productized services and scaling their agency. Connect with Ronik on LinkedIn:  https://www.linkedin.com/in/ronik-patel-b0890a29/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

What if you could become the one and only in your industry? My guest is Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing.  In this episode, you'll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the right size for your services. We also discuss the impact of AI on digital marketing agencies, productized services, and value-based pricing. Don't miss this great conversation with the amazing Jonathan Stark! The resources mentioned in this episode are: - Jonathan’s website: https://jonathanstark.com/  - Jonathan’s book, Hourly Billing Is Nuts: https://jonathanstark.com/hbin  - Jonathan’s podcast, Ditching Hourly: https://podcast.ditchinghourly.com/    oin us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

This episode is a short one with just a few updates. First off, you can sign up for my brand new email course, the Six Secrets to Outbound ROI, right now by going to www.GetOutboundROI.com.  Who's this course for? It's for agency owners who are tired of not getting anywhere with their outbound. How do you know if this course will help? One sign is that you've tried and failed at all of the typical outbound strategies, like emails, calls and LinkedIn. Maybe you've also hired an outsourced lead gen company, but it didn't work. Another sign is that you've already hired and fired BDR teams maybe more than once. Another sign is that you've become too heavily reliant on inbounds to grow your business. You know you need outbound to work, but you've run out of ideas. Here's what you need to know about the Six Secrets to Outbound ROI email course. It's a free six-day email course where each day, you'll get a new secret delivered right to your inbox. These are the outbound secrets that help me grow Scorpion, a digital marketing agency, from $20 million to $40 million just by adding outbound to an existing inbound-only program. So if you're ready to start getting outbound working for your agency, go to www.GetOutboundROI.com right now and sign up. Second, we have some amazing guests coming up on the podcast, including author and well-known positioning expert and agency consultant David C. Baker. We also have the amazing Jonathan Stark coming up, as well as many more successful agency founders, coaches, and consultants, here to share their stories and insights on taking a vertical market approach to growth. Thank you for being a listener, and we'll see you next week.

Is Generative AI a Threat or an Ally for Agencies? Join us for a special episode of the Vertical Go To Market Podcast featuring Russ Perry, CEO of Design Pickle, where we discuss effective strategies for agency owners to approach new tools such as generative AI and chat GPT.  Our conversation explores how these tools can save time, improve efficiency, and add value for agencies.  We also delve into the creative process and highlight how these tools can be used to craft specialized content for clients across various industries. We also touch on the potential legal implications of utilizing such tools, as well as the Wild West element that still exists in this space.  You'll also hear about the inspiring origin story of Design Pickle and how Russ transformed from a failed agency owner to a successful CEO leading a thriving flat-rate subscription creative services company. Connect with Russ: https://www.linkedin.com/in/russperry/  Design Pickle: https://www.designpickle.com  Here's a great blogging company with solid news on AI and ways to think about it: https://every.to/chain-of-thought  👋 If you're thinking about transitioning your business from a generalist to a specialist, I encourage you to join my daily tips at https://www.coreyquinn.com/newsletter/ 📩.  👍 If you liked this episode, please rate and review us on Apple Podcasts 🎙️, and be sure to hit the subscribe button! 🔔 Key Moments 0:02:16 From Consulting to Pickles  0:05:10 Navigating Generative AI in Business 0:10:19 Augmenting Agency Ideas With AI Tools  0:17:28 Leveraging New Technology for Creative Ideation  0:25:13 Starting Prompt Engineering and AI  More of Corey’s Content: Corey’s Website: https://www.coreyquinn.com Corey’s Daily Tips: https://www.coreyquinn.com/blog  Podcast Website: https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast/  Podcast YouTube Channel: https://youtube.com/@coreyquinninc?sub_confirmation=1

What happens when you take a multi-vertical business and turn it into a vertical-focused powerhouse? That's exactly what my guest, Dave Hansen, president of Client Tether, did to skyrocket his company in the CRM space. Join us as we discuss Dave's journey, from his background in sales to making the bold decision to focus on one niche - the franchising industry. We dive into the development and business decisions that led to the verticalization of Client Tether. Dave also sheds light on the importance of word-of-mouth marketing in the franchising industry and how you can harness it for your own success. Don't miss this insightful episode packed with valuable lessons and experiences from Dave’s journey in verticalizing Client Tether and leveraging word-of-mouth marketing to fuel growth. Connect with Dave: https://www.linkedin.com/in/davidahansen/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

Are you a generalist agency thinking about specializing? In this episode, I had an insightful conversation with Joe Sullivan, co-owner of Gorilla 76, a marketing agency focused on the manufacturing ecosystem in the B2B space. We explored their journey from a creative shop to a specialized industrial marketing agency, discussing the importance of positioning and building a relatable brand and the benefits of long-term marketing strategies. We also dove into the power of content-based networking and verticalizing a business, touching upon how leveraging networks and gathering insights can help make informed decisions when making a significant shift in a business. Join us for this engaging conversation and learn from Joe's experiences as we discuss the value of specialization for success in the B2B sector! Connect with Joe on LinkedIn: https://www.linkedin.com/in/gorilla76joe/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

Ready to unlock growth for your bootstrapped startup? 🚀 In this episode of the Vertical Go To Market podcast, I had the pleasure of talking with Ethan Butte, Chief Evangelist at BombBomb, a software company that makes it easy to record and send video messages. We discussed BombBomb's journey from a small team to now having over 75,000 active users, and how their vertical focus in the real estate market led to significant growth.  We also explored the importance of understanding how customers buy, the advantages of relationship building in a vertical, and the potential negatives of taking a verticalized approach to the market. Join us for an insightful discussion on the power of video messaging and the benefits of a specialized focus in business. Connect with Ethan: - ethan@bombbomb.com  - https://www.linkedin.com/in/ethanbeute/ - https://bombbomb.com/   Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

Tired of blending in? My guest is John Rougeux with Category Design Advisors In this episode, John breaks down the key concept of being radically different and addresses the question, ‘But is Category Design just another marketing strategy or a holistic business approach?’ We also talk about overcoming the perceived risk of specializing your business, the symptoms in your business of needing a more intentional category strategy, and much more.  The resources mentioned in this episode are: - 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat: https://categorypirates.substack.com/p/8-category-levers-how-to-build-a - Office Hours for Category Design Advisors: https://www.categorydesignadvisors.com/book-office-hours/ - Category Pirates: https://www.categorypirates.com/  - “Play Bigger”: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619  Connect with John:  - Email: John@CategoryDesignAdvisors.com   - LinkedIn:  https://www.linkedin.com/in/johnbrougeux/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

My next guest is Sarah Durham, Founder and CEO of Big Duck. I recently sat down with Sarah to learn how she transformed her generalist marketing agency into a 7-figure PR and Communications firm specializing in the non-profit sector.  We get into the details of why she decided to specialize her firm, how she did it, what led her company to become the premier PR and Communications firm in the non-profit sector, and much more.  Connect with Sarah through her website: https://www.comptondurham.com  For more business growth and vertical go-to-market tips and advice, subscribe to Corey’s daily tips at https://www.coreyquinn.com/newsletter.   Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Want to grow your business using your personal brand? My next guest is Adam McChesney, owner of Hite Digital in St. Louis. I recently sat down with Adam, who shared how he uses his personal brand to rapidly grow his agency. He also shares:  Why relying on his personal brand for lead gen has created a content bottleneck in the business.  The importance of attending home services conferences The impact of verticalizing the business His advice to generalist agencies and businesses considering a vertical approach. And much more  Feel free to reach out to Adam: - https://www.adammcchesney.com - https://www.hitedigital.com/st-louis- https://www.facebook.com/hitedigitalst.louis- https://www.instagram.com/hitedigitalstlouis/- https://www.tiktok.com/@adamlmcchesney- https://www.linkedin.com/in/adam-mcchesney-b21b1256/     Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com