The Deep Specialization™️ Podcast

Can a web design company for home services make a million dollars? It sure can. Ryan created just that. On this episode of the Vertical Go-To-Market Podcast, we welcome Ryan Golgosky, the CEO and Founder of 180 Sites, to share how he transformed his generalist marketing agency into a million dollar subscription-based productized firm.  From being a jiu-jitsu enthusiast and working in the exterior cleaning industry, to navigating life-altering health complications, Ryan’s journey is extraordinary.  In the face of adversity, he found his niche - creating his firm, 180 Sites, which provides home services businesses with productized websites on a subscription basis. What’s truly captivating is Ryan’s inspiring rise from a starting point of virtually nothing to now commanding an impressive $115,000 in monthly recurring revenue with $100,000 coming just from web subscriptions.  This remarkable growth exemplifies Ryan’s resilience, business skills, and potential growth that any agency can experience through vertical specialization and productization. Join Corey and Ryan on Vertical Go-To-Market as they discuss: Ryan’s transformative journey from exterior cleaning to leading a successful agency, illustrating the power of resiliency and adaptability. The strategic decision to focus 180 Sites’ services on the home services industry, showcasing the potential of niche marketing. How Ryan built his agency’s revenue to an astounding $115,000 in monthly recurring earnings, offering valuable lessons in strategic growth. Actionable Key Takeaways for Agency Founders: Embrace resiliency and adaptability: Be open to navigating unexpected twists and turns in your entrepreneurial journey, as they can lead to remarkable transformations. Discover your niche market: Identify a specific industry or vertical where you can provide specialized services, allowing you to stand out and attract targeted clients. Harness the power of niche networking: Focus your marketing efforts on reaching and engaging your niche audience, highlighting your expertise and tailored solutions. For example, custom gifts and handwritten notes. Strategically grow your revenue: Implement effective strategies to build recurring revenue streams, such as productized services or subscription models, to achieve sustainable business growth.    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Ever wondered how specializing in a particular niche can skyrocket your agency's growth?  This episode of The Vertical Go-To-Market Podcast promises answers, sharing a testament of what can happen when you stop wondering, and start wandering towards the path of finding the right vertical for your business– and finding success along the way! The star of our story today is Holley Miller, a southern belle turned Bay Area influencer and Founder of Grey Matter Marketing. She's the catalyst behind a category design firm that's revolutionizing healthcare marketing in the life sciences industry. Her mission: to empower medical device start-ups with robust marketing plans that promise substantial ROI. Holley's journey to this unique vertical and the foundation of her agency was anything but straightforward. She swapped law school for advertising after college, where she found herself promoting cigarettes, a less than gratifying venture. But fate had a different plan, serving her a career detour into the transformative world of medical devices. Intrigued by the impact of surgical robotics, she was drawn into the medical device industry. This fascination eventually fueled the birth of Grey Matter Marketing. Now, 15 years on, Grey Matter Marketing is a boutique powerhouse making waves in healthcare. Her firm has etched a solid niche in life sciences, serving mainly medical device companies. More strategic partners than traditional marketers, they engage deeply with their clients. This Vertical Go-to-Market episode is an exploration into: Holley's shift from law school hopeful to category design expert. Grey Matter Marketing's birth and evolution. The learning curves and challenges of a generalist agency. The strategic decision to specialize. The role of category design in long-term success. The joy, and profitable rewards, of mastering a niche. This episode promises more than just Holley's captivating journey. It provides an insight into how vertical specialization can spur unprecedented growth. As Holley would say, "Go Vertical." The resources mentioned in this episode are: Check Out the Official Grey Matter Marketing Website Here  Check out Holley’s Profile on Linkedin Here     Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Today we are sharing an episode that was previously aired on Vendasta’s Conquer Local Podcast hosted by Jeff Tomlin.The special guest? Our very own host, Corey Quinn! If you haven’t been able to get to know Corey, this episode will give you all the details you need. Corey is an accomplished entrepreneur and sales leader, known for his role as the former Chief Marketing Officer of Scorpion, a digital marketing agency that witnessed remarkable growth under his guidance. Tune into this episode of the Vertical Go-To-Market Podcast, to hear how Corey: Used invaluable insights and strategies that propelled Scorpion from $20 million to an astounding $150 million in recurring revenue within a span of just six years. Challenges the commonly held belief that more is always better–  a fresh perspective on achieving success. Provides practical tips and insider secrets to help agencies and B2B SaaS businesses unlock their full potential.    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Ready to learn how vertical specialization helped one lawyer grow and scale his firm to over 7-figures? In this episode, you’ll gain insight into Gabe Levine’s strategies for attracting new clients to his firm, Matchstick Legal, productizing his services, and being a trusted specialist in the industry. Gabe shines light on the power of focusing on one vertical and how that’s giving him the confidence to be an effective service provider, case after case. If you’re looking to transition to retainer-based services, create a loud word of mouth buzz around your business, or just find more fulfillment in your work, this episode is for you. Join Corey and Gabe on the Vertical Go-To-Market podcast as they discuss how to: Grow your demand through online speaking engagements. Capitalize on the benefits of being a specialist in your field. Effectively sell your service to specialized agencies. Attract new clients. Create a word of mouth buzz to grow your business. Focus on one vertical. Productize your services and transition to retainer-based services. Optimize your happiness in work and life. The resources mentioned in this episode are: - Matchstick Legal - The Bureau of Digital - Email Gabe: gabe@matchstick.legal   Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com  

Want to know the secrets of scaling your agency with productized services? My next guest on The Vertical Go-To-Market Podcast is Ronik Patel, founder of Unlimited WP. In this episode, Ronik shares how he transformed his small marketing agency into a 7-figure productized agency. Ronik opens up about gaining a deeper understanding of productizing services, which includes packaging, marketing, and delivering services like a product. This approach has been vital to the growth and scalability of Unlimited WP. Ronik also shares advice on taking small steps towards productizing services for agency growth, finding a niche market, and the importance of balancing outbound sales and marketing with lifestyle. This episode is truly a goldmine of information for anyone interested in venturing into the world of productized services and scaling their agency. Connect with Ronik on LinkedIn:  https://www.linkedin.com/in/ronik-patel-b0890a29/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

What if you could become the one and only in your industry? My guest is Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing.  In this episode, you'll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the right size for your services. We also discuss the impact of AI on digital marketing agencies, productized services, and value-based pricing. Don't miss this great conversation with the amazing Jonathan Stark! The resources mentioned in this episode are: - Jonathan’s website: https://jonathanstark.com/  - Jonathan’s book, Hourly Billing Is Nuts: https://jonathanstark.com/hbin  - Jonathan’s podcast, Ditching Hourly: https://podcast.ditchinghourly.com/    oin us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

This episode is a short one with just a few updates. First off, you can sign up for my brand new email course, the Six Secrets to Outbound ROI, right now by going to www.GetOutboundROI.com.  Who's this course for? It's for agency owners who are tired of not getting anywhere with their outbound. How do you know if this course will help? One sign is that you've tried and failed at all of the typical outbound strategies, like emails, calls and LinkedIn. Maybe you've also hired an outsourced lead gen company, but it didn't work. Another sign is that you've already hired and fired BDR teams maybe more than once. Another sign is that you've become too heavily reliant on inbounds to grow your business. You know you need outbound to work, but you've run out of ideas. Here's what you need to know about the Six Secrets to Outbound ROI email course. It's a free six-day email course where each day, you'll get a new secret delivered right to your inbox. These are the outbound secrets that help me grow Scorpion, a digital marketing agency, from $20 million to $40 million just by adding outbound to an existing inbound-only program. So if you're ready to start getting outbound working for your agency, go to www.GetOutboundROI.com right now and sign up. Second, we have some amazing guests coming up on the podcast, including author and well-known positioning expert and agency consultant David C. Baker. We also have the amazing Jonathan Stark coming up, as well as many more successful agency founders, coaches, and consultants, here to share their stories and insights on taking a vertical market approach to growth. Thank you for being a listener, and we'll see you next week.

Is Generative AI a Threat or an Ally for Agencies? Join us for a special episode of the Vertical Go To Market Podcast featuring Russ Perry, CEO of Design Pickle, where we discuss effective strategies for agency owners to approach new tools such as generative AI and chat GPT.  Our conversation explores how these tools can save time, improve efficiency, and add value for agencies.  We also delve into the creative process and highlight how these tools can be used to craft specialized content for clients across various industries. We also touch on the potential legal implications of utilizing such tools, as well as the Wild West element that still exists in this space.  You'll also hear about the inspiring origin story of Design Pickle and how Russ transformed from a failed agency owner to a successful CEO leading a thriving flat-rate subscription creative services company. Connect with Russ: https://www.linkedin.com/in/russperry/  Design Pickle: https://www.designpickle.com  Here's a great blogging company with solid news on AI and ways to think about it: https://every.to/chain-of-thought  👋 If you're thinking about transitioning your business from a generalist to a specialist, I encourage you to join my daily tips at https://www.coreyquinn.com/newsletter/ 📩.  👍 If you liked this episode, please rate and review us on Apple Podcasts 🎙️, and be sure to hit the subscribe button! 🔔 Key Moments 0:02:16 From Consulting to Pickles  0:05:10 Navigating Generative AI in Business 0:10:19 Augmenting Agency Ideas With AI Tools  0:17:28 Leveraging New Technology for Creative Ideation  0:25:13 Starting Prompt Engineering and AI  More of Corey’s Content: Corey’s Website: https://www.coreyquinn.com Corey’s Daily Tips: https://www.coreyquinn.com/blog  Podcast Website: https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast/  Podcast YouTube Channel: https://youtube.com/@coreyquinninc?sub_confirmation=1

What happens when you take a multi-vertical business and turn it into a vertical-focused powerhouse? That's exactly what my guest, Dave Hansen, president of Client Tether, did to skyrocket his company in the CRM space. Join us as we discuss Dave's journey, from his background in sales to making the bold decision to focus on one niche - the franchising industry. We dive into the development and business decisions that led to the verticalization of Client Tether. Dave also sheds light on the importance of word-of-mouth marketing in the franchising industry and how you can harness it for your own success. Don't miss this insightful episode packed with valuable lessons and experiences from Dave’s journey in verticalizing Client Tether and leveraging word-of-mouth marketing to fuel growth. Connect with Dave: https://www.linkedin.com/in/davidahansen/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com

Are you a generalist agency thinking about specializing? In this episode, I had an insightful conversation with Joe Sullivan, co-owner of Gorilla 76, a marketing agency focused on the manufacturing ecosystem in the B2B space. We explored their journey from a creative shop to a specialized industrial marketing agency, discussing the importance of positioning and building a relatable brand and the benefits of long-term marketing strategies. We also dove into the power of content-based networking and verticalizing a business, touching upon how leveraging networks and gathering insights can help make informed decisions when making a significant shift in a business. Join us for this engaging conversation and learn from Joe's experiences as we discuss the value of specialization for success in the B2B sector! Connect with Joe on LinkedIn: https://www.linkedin.com/in/gorilla76joe/    Join us as we discuss healthcare marketing and verticalized agencies as a whole. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out. In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus. ➡️ Sign up here: deepspecializationcourse.com