
GameMakers
The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.
Latest episodes

Feb 18, 2023 • 1h 29min
Debate: Is Blizzard Stack Ranking Evil?
OUTLINE:
0:00 Bloomberg article on stack ranking at Blizzard
1:01 Introduct to speakers: Matthew Kanterman, Drew Levin, and Brett Nowak
1:48 High level thoughts on stack ranking as a practice
5:33 Stack ranking poll results - Majority are against
7:30 JK hypothetical situations to use stack ranking
25:40 Character vs. cruelty in stack ranking during recruiting
36:30 Management rationale behind stack ranking
39:27 Should the Blizzard manager have been fired?
47:10 Stack ranking ties to capability of management layer
50:45 Stack ranking for performance evaluation
1:07:10 Why employees should get close to company value creation to avoid layoffs
1:08:40 JK's crazy stack ranking performance evaluation idea - investing virtual $ in co-workers
1:26:40 Final thoughts on getting canceled
👇 EPISODE LINKS:
- Matthew's reference to The Office Clip: https://www.youtube.com/watch?v=3wqQXu13tLA
- Matthew Kanterman, Director of Research at Roundhill Investments: https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
- Drew Levin, Director of Product at Riot Games: https://www.linkedin.com/in/drew-levin-7a225626/
- Brett Nowak, CEO at Liquid & Grit: https://www.linkedin.com/in/brett-nowak-8920675/
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Feb 16, 2023 • 30min
Mobile Shooters: What's Next After Battle Royale? ft. Jordan Phang/Naavik (FREE REPORT!)
OUTLINE:
0:00 Intro
0:50 Jordan Phang self intro
1:35 Mobile shooter game market size
2:53 Competitive concentration in mobile shooter and Asia
4:25 Success in China
5:40 US market and games to watch out for
6:50 Adapting games for specific markets like Japan and China
8:25 Naavik's shooter taxonomy and problems with classification
12:52 Explanation of extraction shooter sub-genre
14:15 Current extraction shooter games: Lost Light, Arena Breakout
15:22 The thesis behind extraction shooter as the next big subgenre in mobile shooters
17:18 Monetization of shooter games
21:50 The future mobile shooter games to watch out for
23:38 Warzone Mobile
24:38 Players looking for something new
27:00 Problems with Apex Legends Mobile (we recorded this in Jan 2023, before the shutdown announcement)
28:15 Outlook for 2023: Get excited!
👇 EPISODE LINKS:
- Get the free Naavik Pro report on Mobile Shooters here: https://naavik.co/deep-dives/genre-report-shooter-preview?rq=mobile%20shooters
- Jordan Phang: https://www.linkedin.com/in/jordan-phang-8137b710/

Jan 22, 2023 • 57min
Breaking the Meta in The Game of Life! with Moritz Baier-Lentz (Lightspeed Venture Partners)
Moritz Baier-Lentz is a partner at Lightspeed Gaming, heading up their gaming investment practice.
Today we discuss viewing life as a game and how to optimize your own goals towards life by thinking about life as a game and how to break the meta.
You won't want to miss this unique and interesting discussion, so check it out!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Introduction, the concept of life as a meta game
1:16 Explanation of "meta" and viewing life as a game
6:32 Moritz's background, career history
12:15 What are current metas for success in life? Breaking the meta
15:26 Breaking conventional wisdom, play as experimentation: work vs. play
23:00 Cross-combining different skills or industries to build a new meta
29:20 Approaching life as quest objectives, Moritz's framework for life
34:00 Details on Moritz's life framework
37:10 Examples of interesting life initiatives from Moritz, achievement by discipline
41:55 Using being "extreme" to accomplish goals, how to stand out
45:34 JK's weird dating example
46:45 How does someone pursue extremism?
52:30 The next chapter at Lightspeed Gaming for Moritz
55:55 What will become of Moritz's LA gaming parties?
👇 EPISODE LINKS:
- Moritz Baier-Lentz: https://www.linkedin.com/in/moritzbaierlentz/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Nov 26, 2022 • 2min
Grateful for Opportunity | JK Vlog #6
Happy Thanksgiving!
I'm in India this year and had a Mexican burrito bowl in the office by myself. Lol.
As I sat in the office late at night, I recorded another cringe and weird video for my kids.
Too many people undervalue opportunity! I just wanted to let you know that I'm grateful this Thanksgiving for the opportunity to try to build something meaningful. It's not looking good right now, but that's what entrepreneurship is all about: how do we take a low-probability scenario and turn it into a high-probability outcome?
LFG!

Nov 11, 2022 • 49min
Future of eSports ft. Ilaria Caputo (EA), Hugo Tristao (Newzoo), & Matt Kanterman (Ball Metaverse)
We deep dive on eSports. Current market and growth projections, what kinds of games do well, business model, structure, prize pools, key trends, geographic differences, and more! Join us with our esteemed group of speakers: Ilaria Caputo (EA), Matthew Kanterman (Ball Metaverse Research Partners), and Hugo Tristao (Newzoo). Speaker links below.
👇 EPISODE LINKS:
Ilaria Caputo, https://www.linkedin.com/in/ilaria-caputo/
Matthew Kanterman, https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
Hugo Tristao, https://www.linkedin.com/in/tristaohugo/

Oct 25, 2022 • 43min
How to Install Company Values & Culture | Philosophy Friday #21
Stoffer Touborg was a lead game designer on Eve Online at CCP, led Wild Rift at Riot, and currently acts as Executive Producer on Bitcraft Online for Clockwork Labs.
Stoffer is one of the most thoughtful game industry executives I know, and I regularly ask Stoffer for advice on leadership, organizational principles, and recruiting.
Today we talk about not just about coming up with a desired set of company values and culture, but how to actually implement or install these within a company.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
2:13 Stoffer Touborg Background
3:07 Definition of Company Culture and Warning for New Employees
6:06 Values vs. Culture Definition
9:10 Employees Need to Confirm Cultural Fit, Values Need to be Good, Given Context, and Fair
14:16 Installing Values/Culture in a Company, Communication vs. Implementation
16:47 Values Manifestation Board 20:45 Why is Company Culture Critical? Sometimes Values Don't Matter
25:40 How to Deal with Employee Cultural Misalignment
31:34 Executive Accountability for Culture Mismatches
32:15 Recruiting for Culture Fit 36:30 How to Deal with Culture Exceptions for a Specific Need - "The Dennis Rodman Rule"
👇 EPISODE LINKS:
Stoffer Touborg: https://www.linkedin.com/in/kristoffertouborg/
The Game Stoffer is Working on, Bitcraft Online: https://bitcraftonline.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

Sep 26, 2022 • 17min
Stellaris Venture Partners on Game Investing in India | ft. Rahul Chowdhri
I speak to Rahul Chowdhri, an investor at Stellaris Venture Partners, about the venture capital market in India, the current state of investment here, and his outlook on investments in gaming in India.
OUTLINE:
0:00 General landscape of venture capital in India
2:20 Specialist vs. generalist VCs, the definition of micro-VC
3:35 Sudden investment interest in gaming in India
4:48 Should investors invest early in gaming or wait for talent to emerge?
5:17 Info on Stellaris and what they look for from a pitch?
6:25 Typical funding for Seed vs. Series A in India
7:13 Expectations for Series A
8:09 What do you look for in an entrepreneur/CEO?
12:11 How should entrepreneurs consider the global economy in their fundraising?
14:36 Advice for entrepreneurs who want to pitch Stellaris
👇 EPISODE LINKS:
- Stellaris Venture Partners: https://www.stellarisvp.com/
- Rahul Chowdhri: https://www.linkedin.com/in/rahulchowdhri/
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Sep 9, 2022 • 1h 16min
Predicting Game Success + Corporate Nonsense (Philosophy Friday #19)
Predicting a game's success during concept or development is an incredibly difficult problem. What are typical ways companies, especially big companies think about and manage their green light process?
What kinds of corporate nonsense occurs that hurts game outcomes?
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies
https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021
https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming
https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A
https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games
https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact
https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score
https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices
https://youtu.be/tmzqqnYbjNY

Sep 8, 2022 • 48min
The F2P Game Designer | ft. John Kelly Creative Director at PlaySimple
Today's focus will be on the F2P game design discipline. How it’s evolved, what does it take to be successful as a game designer, the tools and practice of a F2P game designer, and where does John think the future is headed for F2P game design.
👇 EPISODE LINKS:
- PlaySimple Games: https://playsimple.in/
- John Kelly LinkedIn: https://www.linkedin.com/in/john-kelly-99b3966/
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Sep 3, 2022 • 44min
Building a F2P Liveops Playbook | ft. The Games Consultant Matt Emery
I interview Matthew Emery aka "The Games Consultant" about what it means to build a F2P liveops "Playbook."
Listen to this Q&A between me and Matt!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
1:01 Matt's 19-Year Background & Current Business
2:24 High-Level Framework for Thinking About LiveOps: How to Survive?
7:10 How to Deal With Low KPI Metrics? ROI-First Approach
12:57 Coming Up With Improvement Initiatives
15:39 How to Gauge Initiative Impact Through Multi-Variate/Split Testing? Stat-sig or Not?
19:00 New Game Dev vs. Live Operated Games
21:50 What Should a Live-ops "Playbook" Include?
27:12 Biggest Mistakes & Learnings from Matt's Experience
30:10 Recommendations on Critical Best Practices / High ROI Areas
33:48 Why Aggressiveness is Critical in Multivariate Testing?
37:38 Final Recommendations - Need to Understand UA, Why CPI Goes Up?
👇 EPISODE LINKS:
- Matt Emery: https://www.linkedin.com/in/matthewemery/
- IAP Merchandising Playbook #1| Special Offers that Sizzle: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-1-special-offers-matthew/
- IAP Merchandising Playbook #2| Visual Hierarchy: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-2-visual-hierarchy-matthew/
- IAP Merchandising Playbook #3| MVP Store Design: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-3-mvp-store-design-matthew/?trackingId=vtcxmGEzQWK04H3PDuD2lw%3D%3D
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/