
GameMakers
The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.
Latest episodes

Jul 9, 2023 • 39min
What If? Microsoft Carved Out Xbox Business | Pixels & Profits #4 (Part 1 of 3)
Welcome, everyone; this week, we are doing a new format called What If? We want to speculate on several scenarios and evaluate the pros and cons and potential strategic and financial implications based on these hypothetical scenarios.
In this episode, we discuss the potential and hypothesize the impact of an Xbox console business carve-out from Microsoft
We recorded this episode in 3 parts:
#1. Xbox carve-out
#2. Gaming smartphone
#3. M&A scenarios
Stay tuned for future episodes!
OUTLINE:
0:00 Intro
0:57 Console economics from Microsoft disclosures
9:30 Xbox unitary economics
12:15 Positive trends for Xbox business
13:10 Attractiveness of Xbox business
16:00 Leadership for Xbox business
20:26 Should Gamepass and Xbox be together?
24:48 Xbox viability of carve-out and business valuation
33:55 Potential acquirers for Xbox business
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Jul 6, 2023 • 51min
GameDev Story: Brewed Games builds a Souls-like Action RPG game Winds of Arcana for PC
I spoke with Brewed Games, an 8-person indie PC game dev studio based in Bangalore, India, making a souls-like action RPG game.
We cover their origin story, challenges, and future opportunity. Check it out!
👇 EPISODE LINKS:
- Brewed Games: https://www.brewedgames.com/

Jun 26, 2023 • 1h 49min
Feedback & Performance Evaluation | ft. Ben Carcich & Aaron Smith from Building Better Games
Feedback and performance evaluation for employees is one of a company's most challenging, political, and sensitive topics.
However, without this practice done well, it will be tough to hold performance standards or see improvement in a team or company.
I would argue that if you are not doing this well, your team/company is doomed over the long term.
I discuss with industry experts and ex-Riot production leaders Ben Carcich and Aaron Smith from Valarin who are some of the most thoughtful and deep thinkers on leadership, production, and best practices.
OUTLINE:
0:00 Intro
3:50 Why feedback and performance evaluation is so bad at companies, toxic kindness
10:16 How to flip the script on feedback, why feedback is viewed negatively
14:45 Misunderstanding of psychological safety
19:40 Formal systems vs. informal systems
27:00 What did you say when you told them?
30:15 Why informal systems are more effective
30:45 How to optimize feedback delivery, shit sandwich and Impact model
40:00 How to proactively prevent having to give feedback, importance of setting expectations
45:44 Reducing feedback because feedback is overhead
48:40 Some people just can’t give feedback
53:18 Techniques to train people to give feedback - this takes time!
56:45 Time + risk of training someone to give feedback, are you creating a team-wide problem?
57:17 Performance evaluation
58:15 Importance of performance evaluation and how it can be counter-productive
1:00:40 Thinking about performance evaluation from foundational objectives
1:07:00 How to setup a performance evaluation system for your company
1:12:00 Different types of performance evaluation systems: Skills vs. performance targets vs. OKRs vs. stack ranking
1:28:58 Start, Stop, Continue
1:31:40 How to keep performance evaluation systems uniform
1:46:10 Final words of advice and contacting Ben and Aaron
👇 EPISODE LINKS:
- Building Better Games: https://www.buildingbettergames.gg/
- Building Better Games podcast: https://pod.link/1559448378
- Ben Carcich: https://www.linkedin.com/in/benjamin-...
- Aaron Smith: https://www.linkedin.com/in/doublearo...
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney • Economy of the Me...
ℹ️ How to Build the Amazon of Game Companies • Building the Amaz...
🔮 Gaming Trends | A Look Ahead at 2021 • Mobile Gaming Tre...
🖥️ The Future of PC Gaming • Future of PC Gami...
🔴 Games Industry M&A • Games Industry M&...
🔴 Netcode for Multiplayer Games • Netcode for Multi...
🔴 IDFA Deprecation Product Impact • Apple IDFA Deprec...
🔴 Trip Hawkins on the New High Score • Trip Hawkins | Th...
🔴 LiveOps F2P Best Practices • LiveOps - F2P Sal...

Jun 24, 2023 • 1h 36min
Serkan Toto on Top Japanese and Korean Video Game Companies | Pixels & Profits #3
We speak to Serkan Toto to get his take on the top Japanese and Korean game companies. Serkan is considered by many to be the foremost expert on the Japanese video games space.
Check out more from Serkan:
- https://www.serkantoto.com/
- Twitter: https://twitter.com/serkantoto
OUTLINE:
0:00 Intro
1:25 Key Asian gaming trends, including crypto
4:45 Serkan’s take on the console wars
8:18 Matthew’s take: Mobile never killed console
9:22 Serkan: Traditional Asian game companies killing it on mobile
10:55 Live services from Asian game companies
14:20 Nintendo
25:28 Will Nintendo ever push mobile?
31:36 Sony
40:30 Mobile for Sony
43:00 Sony first party
48:28 Square Enix
55:51 Nexon
1:03:29 NCSoft
1:12:52 Netmarble
1:19:47 Other remaining Japanese and Korean gaming companies: Watch out for Capcom!
1:26:26 SEGA + Rovio
1:30:42 Leads-based model for Asia to grow Western audience
1:32:00 Chinese invasion of Japanese talent
👇 EPISODE LINKS:
Special Guest Serkan Toto: https://www.linkedin.com/in/serkantoto/
- Matthew Kanterman: https://www.linkedin.com/in/matthew-k...
- Joseph Kim: https://www.linkedin.com/in/jokim/
- Brian Peganoff: https://www.linkedin.com/in/brian-peg...
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney • Economy of the Me...
ℹ️ How to Build the Amazon of Game Companies • Building the Amaz...
🔮 Gaming Trends | A Look Ahead at 2021 • Mobile Gaming Tre...
🖥️ The Future of PC Gaming • Future of PC Gami...
🔴 Games Industry M&A • Games Industry M&...
🔴 Netcode for Multiplayer Games • Netcode for Multi...
🔴 IDFA Deprecation Product Impact • Apple IDFA Deprec...
🔴 Trip Hawkins on the New High Score • Trip Hawkins | Th...
🔴 LiveOps F2P Best Practices • LiveOps - F2P Sal...

Jun 20, 2023 • 1h 31min
Lessons Learned: Gaming Startups & New Global Risks
From Wargaming, Anton Kolkovskiy founded Bulberry Studio to build mid-core F2P mobile games. As war broke out between Russia and Ukraine, Anton was unable to raise a follow-on round of funding and eventually shut down the studio he had spent so much time, energy, and effort into.
What were the lessons he learned from the start to launch to attempting to save the company?
What would he do differently knowing what he knows now?
Phylicia Koh is a partner at Play Ventures, and while Play did not invest in Bulberry, she was aware of Bulberry and shared her thoughts about Bulberry's path.
What advice would Phylicia give Anton? What would it have taken for Phylicia to invest in Bulberry?
Further, what is the market like today, and given new market dynamics, what would she fund today?
OUTLINE:
0:00 Intro
4:24 Anton’s story starting Bulberry Studio from Wargaming.
8:25 What do VCs look to invest in then vs. now.
13:21 Initial funding from My.Games, deal structure, initial investment thesis, pitch to My.Games, and initial soft launch experience.
19:30 Initial testing experience, what they focused on, how to approach initial testing.
21:30 Typical approach for testing from Phylicia.
22:25 Strategic investments: company structure considerations
26:05 How do you know if you are succeeding on retention or deadline? Lessons learned from Anton. The line between confidence and being wrong.
29:30 What was the actual process/approach to their initial testing vs soft launch phase?
35:44 Initial soft launch metrics.
37:00 going to investors with metrics with small cohorts. Window dressing cohorts.
42:03 What could you have done to change the outcome of what happened?
46:31 The biggest fire.
47:56 Impact of global macro, the Russia-Ukraine war impact on Bulberry Studio.
59:50 How to extend runway when things go bad?
1:02:02 Psychological impact on founders for startups in trouble.
1:05:02 What would it take to invest in a troubled game deal from Play Ventures?
1:10:12 What should investors look for in the new investment environment?
1:23:22: How much global macro awareness should leadership teams be aware of?
👇 EPISODE LINKS:
- Anton Kolkovskiy: https://www.linkedin.com/in/anton-kol...
- Phylicia Koh: https://www.linkedin.com/in/phyliciakoh/
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: / gamemakersstudio
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney • Economy of the Me...
ℹ️ How to Build the Amazon of Game Companies • Building the Amaz...
🔮 Gaming Trends | A Look Ahead at 2021 • Mobile Gaming Tre...
🖥️ The Future of PC Gaming • Future of PC Gami...
🔴 Games Industry M&A • Games Industry M&...
🔴 Netcode for Multiplayer Games • Netcode for Multi...
🔴 IDFA Deprecation Product Impact • Apple IDFA Deprec...
🔴 Trip Hawkins on the New High Score • Trip Hawkins | Th...
🔴 LiveOps F2P Best Practices • LiveOps - F2P Sal...

Jun 15, 2023 • 55min
Top 5 Mobile Game Launches: Honkai Star Rail, Monopoly Go, Survivor!.io, Marvel Snap, Frozen City
Everyone's saying mobile is dead. Then how do you explain these 5 blow-out mobile game launches over the past year? Lol.
Matej Lancaric from 2.5 Gamers and I reviewed the data, launch strategies, and more for each of these Top 5 mobile game launches over the past year.
OUTLINE:
0:00 Intro
6:30 Honkai Star Rail
14:49 Monopoly Go
27:00 Survivor!.io
36:03 Marvel Snap
45:48 Frozen City
52:09 JK + Matej Top 5 rankings
👇 EPISODE LINKS:
- two & a half gamers YouTube Channel: https://www.youtube.com/@2.5gamers
- Matej Lancaric: https://www.linkedin.com/in/matejlanc...
- Matej's Consulting Practice: http://lancaric.me/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/

Jun 13, 2023 • 37min
Console Wars: Microsoft is All-in on Game Pass, Is this Game Over? | Pixels & Profits #2 (Part 2 of 2)
The market dynamics, strategy, and future outlook of console gaming: Sony vs. Microsoft vs. Nintendo.
Microsoft is all in on Game Pass. Is this the last generation of Xbox?
OUTLINE:
0:00 Intro
0:56 Impact of PC gaming to console gaming market
4:51 Why Microsoft's console business is in danger
6:26 Microsoft may not care about Xbox and hardware, Starfield will be a good test
7:43 Microsoft = Game Pass or BUST!
10:12 Impact of live services and F2P to console gaming
16:14 Does live service concentrate the market?
19:00 How important is mobile gaming to console makers - come on!
25:49 Primary growth drivers for console market
30:10 Outlook for console wars - the potential impending doom of Microsoft
👇 EPISODE LINKS:
- Matthew Kanterman: https://www.linkedin.com/in/matthew-k...
- Joseph Kim: https://www.linkedin.com/in/jokim/
- Brian Peganoff: https://www.linkedin.com/in/brian-peg...

Jun 6, 2023 • 4min
What Drove Success in the PlayStation vs. Xbox vs. Nintendo Console Wars?
Excerpt from GameMakers full interview: Pixels & Profits #2.
Watch the full discussion here: https://youtu.be/fi0RCUiCnfE
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/

Jun 6, 2023 • 46min
Console Wars: Microsoft vs. Sony vs. Nintendo | Pixels & Profits #2 (Part 1 of 2)
The Pixel & Profit bros discuss the long history of the console market and the primary players in the market today: Microsoft, Sony, and Nintendo.
We trace back the history from the 6th generation to today and talk "profits." Meaning the key games and market history and dynamics thus far and outlook into the future.
OUTLINE:
0:00 Intro
1:05 Console market overview: Sony, Nintendo, and Microsoft
9:37 Determinants of success for the console market
12:53 6th Generation: 1998 - 2013
17:18 7th Generation: 2005 - 2017
23:10 8th Generation: 2012 - 2020
29:58 9th Generation: 2021 - Present Day
33:29 Console makers differences in strategy
👇 EPISODE LINKS:
- Matthew Kanterman: https://www.linkedin.com/in/matthew-k...
- Joseph Kim: https://www.linkedin.com/in/jokim/
- Brian Peganoff: https://www.linkedin.com/in/brian-peg...

Jun 2, 2023 • 6min
No IDFA, No Excuses - Why The Narrative Behind IDFA Deprecation Destroying Mobile Growth is Wrong!
Taken From: Mobile Growth: IDFA Deprecation Scapegoat or Reality?
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