
GameMakers
The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.
Latest episodes

Dec 17, 2021 • 55min
Philosophy #9: Bill Walsh | Don't Make Enemies
Bill Walsh, the Hall of Fame NFL coach, had a number of incredibly insightful and effective leadership philosophies as discussed in his book "The Score Takes Care of Itself." One philosophy Walsh discusses is something he calls "Make Friends, Not Enemies."
We discuss this concept and as always the nuance and specific application. Check it out!
HOSTS:
- Joseph Kim, CEO at LILA Games
- Brett Nowak, CEO at Liquid & Grit
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Dec 13, 2021 • 1h 17min
What Makes A Great Tech Lead or CTO ft. Niklas Herriger, Tommy Krul, and Avinash Pandey
An in-depth discussion on how to technical leads at gaming companies can become great!
Super far-ranging conversation from the scope of work, biggest problems, transitioning from individual contributor to manager, how to spend day to day, biggest lessons learned, and more!
SPEAKERS:
- Niklas Herriger, Executive Coach, Founder of 8 Bit Coaching
- Tommy Krul, CTO Super Evil Megacorp
- Avinash Pandey, CTO LILA Games
HOST:
- Joseph Kim, CEO, LILA Games.
Read about it in the GameMakers newsletter!

Dec 12, 2021 • 1h 12min
Philosophy #6: The Future of Work: Remote vs. Office | The Debate!
Companies globally require new ways of managing as they grapple with new working conditions from the coronavirus pandemic. As companies adapt to greater work-from-home environments, new problems have arisen.
Brett believes in a new world of remote work where those who don't adapt will not survive, JK believes that for "complex work" and for companies that are working in complex work environments especially those working on 0 to 1 products, in-office environments are best.
Hear both sides including specific nuance, trends, themes, and analysis of remote vs. office work.
What will be the future of work?
HOSTS:
- Joseph Kim, CEO at LILA Games
- Brett Nowak, CEO at Liquid & Grit
LINKS:
Managing Remote Work: The Problem with “Outcomes Not Hours” (Part 1 of 3)
Managing Remote Work: Outcomes Gone Wild (Part 2 of 3)
Managing Remote Work: Trust Isn't Enough! (Part 3 of 3)
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/ NEW VIDEOS EVERY WEEK! ***Click the notification bell so you don't miss any!***

Dec 6, 2021 • 59min
How To Be A Great Games Company CEO! ft Gigi Levy-Weiss, Brian Peganoff, & Kristian Segerstale
We talk to some really dope superstars in the games industry to discuss this issue:
- Gigi Levy-Weiss, Partner NFX
- Brian Peganoff, former Corp Dev at Glu, VP at Deutsche Bank
- Kristian Segerstrale, CEO Super Evil Megacorp
Content Overview:
0:00 Intro
2:26 Role & Time of the CEO
14:31 Product Oriented CEOs
19:22 Examples of Great CEOs
26:52 Required Qualities
32:36 Three Views of the CEO
38:24 CEO by Company Stage
44:57 Finding Weak Points
49:22 Society + CEO Role
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Dec 3, 2021 • 1h 8min
Philosophy #8: How to Make Difficult Decisions!
How should you make difficult decisions? What are common kinds of difficult decisions in the games industry? What are common decision-making models? What are important distinctions between types of decisions?
Deep dive on this very important topic in great depth and with our typical philosophical approach!
HOSTS:
- Joseph Kim, CEO at LILA Games
- Brett Nowak, CEO at Liquid & Grit
LINKS:
The Principles of Product Development Flow, by Donald Reinertsen
Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink
Making Smart Choices: 8 Keys to Making Effective Decisions blog
Win With Character, Win with Cruelty, Jim Harbaugh
Read about it in the GameMakers newsletter

Dec 2, 2021 • 1h 27min
How To Fix Axie Infinity | Sustainability & Future of Sky Mavis
We discuss the sustainability and economy behind the massive hit blockchain game Axie Infinity. Naavik has released a research report breaking down the economy and sustainability of the game (check out the link to the report below).
Axie seems to have reached an inflection point in which the game may no longer be sustainable.
Find out more about Axie, its economy, Sky Mavis and how they monetize Axie, and the potential future and sustainability of both Axie and Sky Mavis. Btw, it's easy to cast stones, so we also take an optimistic look and discuss the potential solutions and upside of Axie and Sky Mavis.
Check out this deep and very educational discussion now!
LINKS:
- Master the Meta newsletter: https://naavik.co/themetas
- Naavik Premium Research: https://naavik.co/premium
- Axie Infinity: Infinite Opportunity or Infinite Peril research report: https://naavik.co/business-breakdowns/axie-infinity
PROMOTION:
Check out the Naavik premium research service for games: https://naavik.co/premium
Use promo code NAAVIKGAMEMAKERS for a 10% discount off of the first 12 months of the subscription!

Nov 29, 2021 • 1h 22min
Games Industry in "Crisis": Biggest Risk & Opportunity in 2022 and Beyond!
We brought together a number of experts from across the gaming ecosystem to have a casual but deep and informed discussion about the future of mobile gaming.
In particular, what are key opportunities game developers should be aware of and what are the potential risks as we move into 2022 and beyond.
SPEAKERS:
- Nadav Ashkenazy, SVP Publishing Solutions, IronSource: https://www.linkedin.com/in/nadav-ashkenazy-34083aba/
- Ron Rejwan, Co-founder/CEO of new gaming startup Sneaky Panda, Former Co-founder/CTO of Jelly Button the makers of Pirate Kings: https://www.linkedin.com/in/ron-rejwan-1124013/
- Lexi Sydow, Head of Insights, App Annie: https://www.linkedin.com/in/lexisydow/
0:00 Intro
1:40 Biggest Impact Change
9:19 Mid/Hardcore Insurgency
16:40 Services Drive Growth
27:24 Social Multiplayer Crypto
39:20 Metaverse
49:37 Data Wars
58:34 Chasing Quick Money
1:05:50 Global Financial Crisis
1:12:46 User Acquisition Costs
1:18:21 Final Words
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Nov 26, 2021 • 1h 19min
Philosophy #7: PM Planning & Prioritization in the Games Industry
What kinds of planning do product managers do in game development?
We discuss the kinds of planning in concept/pre-production, production, and in live ops.
What kinds of revenue forecasting and analysis should you do?
How to plan for big innovations vs. incremental liveops beats?
GUEST:
- Adam Telfer, Senior Director of Product - Head of Central Product at WB Games: https://www.linkedin.com/in/adamtelfer/
HOSTS:
- Joseph Kim, CEO at LILA Games: https://www.linkedin.com/in/jokim/
- Brett Nowak, CEO at Liquid & Grit: https://www.linkedin.com/in/brett-nowak-8920675/
👇 CHECK IT OUT
GameMakers Newsletter: https://gamemakers.substack.com/

Nov 19, 2021 • 45min
The Future of Apple App Store Economics
So today there are a lot of complaints about whether a 30% Apple or Google app store fee is fair. And even further, whether there should be competition and the ability to have an open ecosystem for alternative payments or even app stores.
We have on with us today some folks who will talk about both the current situation behind App Store fees and speculate on where this is all potentially heading as well.
SPEAKERS:
- Chris Hewish, President of Xsolla. The company has solutions against alternative payments and payment solutions both on Web and for PC, but also increasingly with a focus on mobile. https://www.linkedin.com/in/chrishewish/
- Matthew Kanterman, Senior Equity Research Analyst at Bloomberg Intelligence. Matthew in particular has a specific focus on gaming, Asia, mobile, and metaverse. https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
- Brett Nowak, CEO of Liquid & Grit. Brett also coincidentally co-hosts a podcast series with me called Philosophy Friday. https://www.linkedin.com/in/brett-nowak-8920675/
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Nov 2, 2021 • 1h 6min
Philosophy #5: Employee Feedback and Performance Reviews May Be Your Biggest Challenge at Work
Back at you with some deep thoughts on the challenges, difficulties, and potential solutions for one of the biggest problems at most companies:
- How to give employee feedback and do performance reviews
We deep people. Listen to this pod and let us know what you think!
LINKS:
- Airbnb System: The Power of Performance Reviews: Use This System to Become a Better Manager
- LILA Games Values Doc: (see slides on feedback)