Renegade Marketers Unite

What’s working today in SEO for B2B SaaS brands?    In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic traffic.  Key findings include:  Blogging 5-8x per month increases Google top 10 keywords by 47.9%, compared to just 10% for 1-4 posts   Websites offering online tools saw a 40.8% boost in top 10 keyword rankings   Original research boosted top 10 keyword rankings by 36% on average  Audience segmentation led to a 31.7% increase in Google top 10 rankings, vs. 12.4% for non-segmented sites   Discover why blogging frequency is the low-hanging fruit you can't afford to ignore, learn how online tools can unexpectedly boost your SEO, and find out why audience segmentation might be your secret weapon. This data-driven deep dive challenges conventional wisdom and provides a roadmap for dominating search results in today's hyper-competitive landscape. Tune in!   [The B2B SaaS SEO Performance Study is brought to you by Stratabeat and CMO Huddles]  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

When CMOs invest in growing their people, they grow their impact. And with the right coaching strategies in place, they ensure their teams not only keep pace with industry changes, but also drive innovation and set new standards. In this illuminating episode, join host Drew Neisser as he welcomes three exceptional CMOs to share their insights on nurturing high-performing teams: Michelle Boockoff-Bajdek of IDG (previously CMO of Skillsoft)  Katie McAdams of Basis Technologies  Marni Carmichael of Image Source, Inc.  Discover how these leaders foster a culture of continuous learning, provide meaningful feedback, and adapt to the challenges of remote work. From creating individualized career paths to measuring employee satisfaction, our guests reveal their strategies for unlocking team potential and driving innovation. Key topics include: Building a feedback-rich environment  Balancing hard skills with essential 'power skills'  Adapting coaching methods for the hybrid workplace  Incorporating learning and development into recruiting strategies  Measuring the impact of talent development initiatives By championing continuous improvement, CMOs lay the groundwork for dynamic and forward-thinking teams. Tune in for a masterclass in talent development from some of B2B marketing's brightest minds!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators? In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders. By listening, you’ll learn how to: Turn potential conflicts into collaborative problem-solving sessions  Use tactical empathy to align with stakeholders  Adapt your negotiation style to different personality types  Increase your emotional intelligence for more effective leadership  Techniques for managing stress and conflict in high-stake situations Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you're advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world's top negotiation experts.  Tune in!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it really take to secure a CMO position in today’s competitive landscape? Whether you're actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them: Kathie Johnson (CMO, Sitecore)  Scott Morris (CMO, Sprout Social)  Kate Bullis (Managing Director, ZRG Partners)  You'll learn:  How to strategically approach your job search and stand out from the crowd  The importance of personal branding and articulating your unique value  The value of networking with other CMOs   How to quantify your impact during interviews and presentations   Why culture fit matters and how to evaluate it during the interview process Don't miss this candid conversation on navigating the CMO job market, leveraging your network, and positioning yourself for success in your next CMO role. Tune in!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

As budgets tighten, partnerships emerge as a beacon for innovation and growth.   In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:  Why partnerships are a key growth lever for B2B organizations  The hidden “planning tax” that derails partnerships – and how to dodge it  The three layers of effective partnerships: production, distribution, and consumption  The rise of the "Chief Partnership Officer" and what it means for your organization  Cutting-edge metrics to prove your partnerships are pulling their weight  Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility.  Whether you're a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion:  🌟 Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%.  🌟 Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their “HUB Outlook” campaign.  🌟 Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance. Uncover strategies to:  Balance brand storytelling with performance marketing tactics  Leverage research to redefine problems in a compelling, ownable way  Measure content engagement to prioritize what resonates (and what to retire)  Capitalize on AI's potential as an indispensable content team member  And more! Whether you're a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don't miss out!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

CMOs face immense pressure to drive growth and deliver results, often with limited resources. To succeed, they need laser focus, courage, and a formidable team. Enter, the impact player. In this riveting episode, Liz Wiseman offers deep insights from her popular book, Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. Tune in as Liz details the five key practices that differentiate impact players from ordinary contributors, discussing how CMOs can amplify their own impact, while nurturing high-caliber talent. Get ready to propel your team's effectiveness, outpace the competition, and enhance your leadership. This is a masterclass for anyone aiming to uncover the latent potential within their existing team or to assemble a new powerhouse of top performers. Don’t miss it!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What do CMOs and penguins have in common? More than you might think! Celebrate a major milestone with Episode 400, as Drew goes off the beaten path, sitting down with Dr. Pablo "Popi" Borboroglu - penguin conservationist extraordinaire and founder of Global Penguin Society (GPS).  Popi shares his lifelong purpose of protecting penguins, and the vital role these remarkable birds play in the health of our oceans and planet. Learn amazing facts about different penguin species, their abilities to thrive in extreme environments, the threats they face, and how you can help.  Hear incredible stories like how Popi's team grew one colony from 6 penguin pairs to over 8,000 through community partnership and eco-tourism efforts. He also shares his ambitious $6 million vision to purchase and preserve critical breeding grounds to ensure penguins survive for centuries to come.  This conversation highlights the efficient, adaptable, highly social, and resilient nature of penguins—qualities top marketers need to drive impact. Whether you're a penguin lover or looking for creative ways to engage your B2B communities, tune in!  Final Note: Renegade Marketers Unite is brought to you by CMO Huddles—a highly engaged community of B2B CMOs inspiring B2B greatness through confidence, colleagues, and connection. A group of penguins is called a “huddle,” and CMO Huddles donates 1% of all annual revenue to GPS.  For full show notes and transcripts, visit https://renegade.com/podcasts To learn more about CMO Huddles, visit https://cmohuddles.com/

Are you ready to see how a shift to product-led strategies could unlock new growth for your business? Dive into the dynamic world of Product-Led Growth (PLG) and discover how it's turning the tables on traditional B2B business approaches. This episode with Smita Wadhawan from SimplePractice is all about how marketing can lead a PLG motion, driving revenue and fostering customer loyalty through innovative product-centric tactics.  SimplePractice has successfully harnessed the power of PLG to not just participate in their market, but to dominate it. Whether you're building a startup or transforming an established company, the insights shared here will give you the tools to elevate your marketing game and pump up your product-led growth. Get ready to be inspired, energized, and equipped to propel your company to new heights!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

With mounting pressure to deliver ever-increasing pipeline results, it’s time for CMOs to prove that they’re not just tacticians—they’re key strategists essential to business longevity. In this episode, Liza Adams of GrowthPath Partners dives into how AI can make it all possible. She’s shepherding in a shift from “growth-at-all-costs” thinking to sustainable profitability. Armed with use cases and custom GPTs, Liza brings her extensive experience as an AI consultant and fractional CMO to outline how you can leverage generative AI as a strategic thought partner. Here are a few things she covers:  How to deploy AI for competitive analysis and positioning How AI can identify and prioritize high-value customer segments How to use AI insights to blow away your C-Suite How promising to tip your AI can yield better results Don't miss this insightful conversation that could redefine how you view the role of AI in your marketing strategy! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/