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Renegade Marketers Unite

448: The CMO’s Path to the Boardroom

Apr 25, 2025
54:25

Think CMOs don’t belong in the boardroom? Think again. Today’s top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do you actually make that leap?

In this episode of Renegade Marketers Unite, Drew Neisser sits down with three marketing leaders who’ve done just that: Denise Vu Broady (Collibra), Peter Finter (KX), and Katrina Klier (Sage Strategy Group). They share how they earned board seats—and how you can too.

In this episode:

  • How Denise mapped her board journey five years in advance 

  • Why Peter leads with risk and strategy to earn trust at the top 

  • What Katrina looks for in a board-ready résumé (hint: it’s not brand metrics)

Plus: 

  • Why nonprofit and advisory roles are the best launchpads 

  • When to invest in certifications like NACD and PDA  

  • How to talk board ambitions with your CEO (without raising red flags) 

  • Why CMOs are more board-ready than they realize

Whether you’re just curious or actively pursuing a seat, this episode is your inside track to the boardroom. 

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

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