Renegade Marketers Unite

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Marshall Poindexter of OpenEye Scientific, Patti Newcomer of FieldRoutes, and Jan Deahl of Drake Star To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs Melanie Marcus of Surescripts, Grant Johnson of Billtrust, and Lauren Boyman of KPMG US.  All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jennifer Houston, Martin O'Leary of Tap Payments, Jamie Gier of DexCare, Ed Breault of Malbek, and Tom Treanor of Snipp Interactive. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

If we had to choose one member of the C-Suite to step into the CEO role at the drop of a hat, take one guess who we’d choose. We’re not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth.  Don’t just take our word for it though. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role. Tune in to hear how she did it, what it’s like in the CEO seat, and what building blocks can help you make the jump, too. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jeff Morgan of The Elements Financial Planning System, Julie Kaplan of CareMetx, Laura Beaulieu of LeanLaw, Dave Bornmann of Association Analytics, and Deidre Hudson of Bloomfire To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

Here’s a little secret: This Drew-on-Drew episode was not entirely human-made. We did have two real Drews, yes, and our production crew surely played a role throughout the entire, multi-step podcast-making process. But we made all of it a little easier with transcription bots, AI content generators, and AI video editors.   And that’s the theme of this episode. Generative AI is here to help make processes a little bit easier for B2B marketers. To help sort through content for a first draft, to create at a higher capacity, to save you time so you can dedicate more of it to high-level strategy.   Tune in to hear from Drew how B2B marketers are using AI now, how it’s evolving, and what great thought leaders like Forrester and McKinsey are saying about future of AI. Plus, Drew shares a list of his top AI thought leaders and conferences. Check it out!  For full show notes and transcripts, visit https://renegade.com/podcasts/   To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Gail Moody-Byrd of LinkedIn, Bryan Law of ZoomInfo, Jeff Morgan of The Elements Financial Planning System, Sheri L. Chin of Galileo Financial Technologies, Jan Deahl of Drake Star, Narine Galstian of SADA Systems, and Katrina Klier To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

A full funnel doesn’t always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P? The Ideal Customer Profile helps B2B businesses determine truly qualified leads, those who are most likely to pay for your product or service, get the most value of it, and remain a loyal customer in the long term. In this episode, three powerhouse CMOs share how they identified their ICPs and mastered the art of refining and sharpening them. Through the lens of their experiences, we'll delve into the intricate process of zeroing in on those pivotal targets that can transform a company's trajectory. Tune in to snag all the wisdom from Kaycee Kalpin of Premier, Janet Jaiswal of Cloudbeds, and Jan Deahl of Drake Star. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Shirley Macbeth of Forrester, Gabi Zijderveld of Smart Eye, Olga Noha of SplitMetrics, Bernd Leger of Cornerstone OnDemand, Eric Eden, and Heather Salerno of Appcast. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

If marketing wants to have a strategic seat at the table, CMOs need to be in the business of marketing (opposed to marketing the business). Effective CMOs with sway create markets. They unite the C-Suite as one. They shepherd in the Go-To-Market (GTM) strategies that grow the business.  In this episode, we explore the core elements that make a B2B GTM strategy truly effective with three renowned B2B marketers: Bryan Law of ZoomInfo, Amanda Malko of G2, and Sangram Vajre of GTM Partners. They share what it takes to build strong B2B GTM motions, the telltale signs of a faulty strategy, and why NRR (Net Revenue Retention) should probably be your new favorite metric. Join us as we unravel these insights and more, ensuring you walk away with actionable takeaways to supercharge your B2B GTM strategies. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/