Renegade Marketers Unite

Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready. That’s why we brought 3 cybersecurity CMOs on the podcast. Tune in as Dan Lowden of BLACKBIRD.AI (previously HUMAN Security), Laura MacGregor of CIS, and Michael Callahan of Salt Security (formerly Acronis) shed light on these digital threats and share how B2B marketers can stay ahead of them. We cover things like how to develop a crisis playbook for security breaches, how to protect your tech stack, and why CAPTCHA isn’t all that effective anymore. Don’t miss it!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: La Toya Hodge, Jamie Gier, Gabi Zijderveld, and Sara Larsen To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

The road from cold lead to engaged prospect can be long, winding, and notoriously hard to trace. But the top of the funnel is a good place to start. In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. Discover the power of impactful content and learn the triggers that send a qualified lead to Sales. Tune in to hear from our special guests Jeff Morgan of Elements, Andrés Roselló of Cognex, and Kevin Briody of Edmentum.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Adriel Sanchez, Marca Armstrong, Susan Ganeshan, Ellie Ahmadi, Kevin Ruane, Grant Johnson, Heidi Bullock, Julia Goebel, Tara Robertson, and Melanie Marcus. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

10 weeks. 60 blog posts. 3 authorship sources: Humans, AI, and Hybrid.  These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI? To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group, who ran this test in partnership with Renegade.com and CMO Huddles. There was a clear winner in terms of site traffic and rankings (Humans! cough, cough), but also undeniable evidence that hybrid is the way of the future.  On top of exploring the test results, we also cover whether AI will replace SDRs, copyright and plagiarism concerns, and more. Don’t miss it! What You’ll Learn Who writes better content: Humans, Bots, or Hybrid The methodology behind the report The future of AI and content creation Check out the test results at https://cmohuddles.com/man-vs-machine-content-report For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden, Sara Larsen, Christopher Willis, Victoria Godfrey, Michael Welts, Khalid El Khatib, and Brad Cohen. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

“Tell me about yourself.” This vague, clichéd interview question can be answered in a lot of different ways. Executive coach Jacob Warwick is here to tell you the best way, especially if you’re looking to land your next CMO role.  In this riveting CMO Huddles Carreer Huddle replay, Jacob shares his top interviewing tips and tricks, like how to be assertive, why you should lean into your competition, and how to approach compensation conversations. For those eyeing the CMO chair – a position known for its fleeting tenure – this episode is essential listening. Immerse yourself and gear up for success! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers of WorkSpan, Marca Armstrong of Passport, Bernd Leger of Cornerstone OnDemand, Karl Van den Bergh of Gigamon, Marni Carmichael of ImageSource, and Grant Johnson of Billtrust To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

AI has become the secret weapon for many marketing teams. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration.  Three such CMOs are Adriana Gil Miner of Iterable, Christopher Willis of Acrolinx, and Andrew Bennett of Smartsheet. In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful. Tune in to deep dive into their strategies for rising above the AI buzz, leveraging PR, community engagement, word-of-mouth campaigns, and the myriad ways their teams are harnessing AI.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Marshall Poindexter of OpenEye Scientific, Patti Newcomer of FieldRoutes, and Jan Deahl of Drake Star To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/