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The Mentor with Mark Bouris

Latest episodes

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Oct 17, 2022 • 1h 1min

#345 How to make sure your business survives any market: Her Black Book

When Stylerunner first came on the scene in 2012, it was an international success. The business was innovative and highly sought after by women looking for fashionable athletic purchases.But cashflow issues put the business into administration and were soon acquired by Ascent Group in 2019. Twins Julie Stevanja and Sali Sasi are re-entering the tech-startup space as second-time founders with Her Black Book – a curated fashion marketplace.  Sali and Julie share how the ‘tech winter’ affects capital raising, effectively preserving your capital and rip into the lack of female backed tech-startups.VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Oct 10, 2022 • 55min

#344 'I lost everything' Rebuilding a household brand after hitting rock bottom: ENJO

Barb de Corti is the CEO and Founder of ENJO Australia. The Austrian-born entrepreneur decided to bring chemical-free cleaning products to the land Downunder in 1994 and has since turned it into a household name. Barb has experienced her share of ultimate highs and lows but is committed to the mission of the ENJO brand. Mark and Barb de Corti discuss how to distribute a product in another country, the business model and to climb out of your rock bottom. https://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 30, 2022 • 37min

#343 Bonus: Is the US heading into a recession? Economist Stephen Koukoulas

This is a bonus episode with Mark Bouris and leading economist Stephen Koukoulas. They discuss the economic performance during September, speculate on the RBA's October announcement and share their thoughts on the US economy.Visit https://yhomeloans.com.au/property-insights/ to learn more.VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 26, 2022 • 51min

#341 A brilliant marketing strategy will make a crap product fail faster: STUFF

Hunter Johnson is the founder of the aspirational brand STUFF, which sells groom and skincare products for men and is backed by Ian Thorpe.STUFF fuels Hunter’s greater purpose – strengthening young men's mental health.He achieves this through The Man Cave, an emotional intelligence program rolled out across schools for young men nationwide. Hunter and Mark discuss how STUFF and The Man Cave work together, the gap he’s filled regarding men’s mental health, and things to remember when building a strong business purpose. VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 19, 2022 • 34min

#340 Navigating the legal minefield when starting a business

The legal complexity that comes with starting or running a business is more challenging than it has ever been before. How do you handle legal issues when it comes to running your business? Are you all over it, or do you choose to ignore it? Or do you just simply have no idea? Tom Willis is the co-founder and Chief Marketing Officer of legal-tech company, Lawpath, which aims to remove the bs when it comes to the legal aspect of running a business. Mark and Tom discuss what Lawpath offers, common behaviours and how to minimise the guesswork regarding legal issues. VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 12, 2022 • 29min

#339 Utilising human observation to reveal the needs and impulses of consumers: Internationally recognised brand strategist – Martin Lindstrom

Martin Lindstrom is one of the world’s premier brand-building experts, advising Fortune 100 companies on how to build future-proof brands. He has carved out a niche as a global expert and pioneer in consumer psychology, brand marketing, and neuro-scientific research.He is a bestselling author of numerous publications, including Small Data – The Tiny Clues That Uncover Huge Trends, Buyology: Truth and Lies About Why We Buy, and The Ministry of Common Sense.  Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air, but he started this movement in what traditionally has been a bastion of bureaucracy, banks.VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Sep 5, 2022 • 32min

#338 Bonus: Has inflation peaked? With Julia Gillard's former economist Stephen Koukoulas

This is a bonus episode with Mark Bouris and leading economist Stephen Koukoulas. They discuss the economic performance during August, speculate on the RBA's September announcement and we take your listener questions.Visit https://yhomeloans.com.au/property-insights/ to learn more.VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Aug 29, 2022 • 54min

#337 Why your fashion style is the tool you need to elevate: Celebrity stylist Lana Wilkinson

The value of style is often undervalued and misunderstood. But it is what we use to stamp our identity and, therefore, business and authority. Lana Wilkinson is Australia's leading fashion stylist, with a clientele that includes Megan Gale, Rebecca Judd, Zoe Foster Blake, Anna Heinrich and Natalie Bassingthwaighte.  Mark Bouris and Lana discuss leveraging your brand around a sense of style, being purposeful and differentiating yourself from the competition. VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Aug 22, 2022 • 56min

#336 How to build a nationally recognised franchise with no experience: Rashays

After leaving war-torn Lebanon, Rami Ykmour and his family relocated to Australia and set up in western Sydney.  With an eye for opportunity, Rami and co-founder, now wife, set up their first Rashays in Liverpool, Sydney's southwest. They have since built 50 restaurants across east coast of Australia. Mark and Rami discuss how the Rashays franchise model operates, relying on data and what happened when Rami began speaking out about the COVID lockdowns.VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
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Aug 15, 2022 • 40min

#335 How to position your perceived flaw as an advantage: Go1

Thomas Wythe has been able to rise the ranks in the business and tech world and excel at work and life with autism.Thomas is Go1’s Chief Information Officer and Advisor, a startup reaching unicorn status. The startup is a digital learning platform for the workforce, which includes professional development, wellbeing, and compliance courses - for all employees. Mark discusses the role autism plays in Thomas' life, capturing customer retention and approaching international markets. VOTE FOR STRAIGHT TALK PODCASThttps://australianpodcastawards.com/voteBUY TICKETS TO RESET & RISE TOURhttps://bit.ly/3Sftjgl Join the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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