

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books

Sep 8, 2022 • 16min
364. The Secret to Niching Down: Why The Problem You Solve Is More Important Than The "Who"
We've seen students within IFCA absolutely crush working with a niched clientele and, as the industry has evolved, it's more important than ever to speak to a specific individual if you want to charge high ticket prices. We'll share some of the best niches we've seen in 2022 and give you some actionable steps and advice on how to niche down. Topics include: - Why Niching Down is Important - Best Niches We’ve Seen - Please Share with a Friend - IFCA Student Kim Schaper Example - LGBTQ Community Example ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Sep 1, 2022 • 14min
363. 3 Tips To Giving MORE VALUE to Your Clients (Without Adding More Time)
In this short episode, I want to give you 3 tips on how to give more value to your clients that you probably haven't thought about. Your clients hired you for a reason and never forget the consistent delivery component and constant challenging your clients want from you and your team. Time Stamps: (0:36) Where This Started (1:28) Selling T4E (2:55) Reframing and Challenging (5:30) Clear Expectations (6:32) Free Content Calendar (8:40) Speed to Value ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Aug 29, 2022 • 42min
362. How to Stand Out as a Fitness Coach with 7 Figure CEO Casey Shipp
If you want a masterclass on how to be unapologetically yourself and make a shit ton of money in the process, listen to this episode. Casey Shipp, Founder of the Hotmomz Lifestyle, chats with us today about an array of topics but a few that stand out the most is constraints at certain revenue levels, Casey's coaching and structure, starting ads, and more! Topics include: - Casey’s Start - Trauma and Problem Solving - After the 20k Ceiling - Recent IFCA Client Price Change - 40k a Month Roadblock - Starting Ads - Casey’s Coaching - Casey’s Structure - Biggest Area of Growth - Advice to the 5k a Month Coach ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Aug 25, 2022 • 34min
361.Learn How Contest Prep Coach Valentin Went from Working 60 Hours/Week 7 days a Week Making 8-10k/mo to Generating $58,000 in 90 Days and Now Working Less
Now current Legacy client Valentin started with us with the realization he had a lot to learn about business as most of his skillset and expertise was present in coaching and contest prep. To his diligence and credit, he worked his ass off, shifted his client avatar to more lifestyle clientele, and is here today to share his results and thoughts about IFCA. Time Stamps: (0:30) Sucker for Ascents (2:10) Development Through IFCA (8:45) Where the Diligence Comes From (11:45) Why Valentin Joined IFCA (16:00) Fit Biz Mastermind Weekend (18:00) Initial Thoughts of IFCA (21:00) Contest Prep to Lifestyle Client Shift (24:00) Power of Referrals (25:25) Valentin’s Inspirations (32:48) Where to Find Valentin ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Aug 22, 2022 • 58min
360. Navigating CEO/Mom Life with Joelle Samantha
This new journey of running a business while caring for and raising a brand new human being is one that would have been more difficult without seeing the example of our guest today. She's a bit ahead of me while running two companies too and she's here to talk about how to navigate the CEO and mom life. Joelle Samantha is the CEO of Level TEN Coaching and Co-Owner of the software company Fit Coach Pro. She is also mom to a beautiful baby girl Sloane, wife, and dog mom. In today's episode, we talk about how Joelle message may or may not have shifted more towards moms since becoming a mom, the art of delegation in work and life, the journey of breastfeeding, and more! Time Stamps: (1:10) Joelle Samatha (2:00) Your Mom BFF’s (3:40) Shifting Towards More Moms (10:45) Hormone and Gut Issues (15:20) Birth Courses (25:30) The Art of Delegation (29:10) It Takes a Village (39:28) Stepping Forward and Stepping Back (40:14) Journey of Breastfeeding (52:20) Communicate to Your Spouse (56:48) Where to Find Joelle ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Aug 18, 2022 • 32min
359. A Stupid Easy 3-Step Follow-up System That Doubled Our Sales (Without Adding Any New Leads)
Recently did a live training in our free Fitness Business Secrets Facebook Group all around follow-up systems and how we were able to double our sales without any new leads. Even if you watched this training, it would definitely be beneficial to go listen again and take notes. If you want access to the google doc with all scripts, templates, and info covered in this episode, click the link below and comment "FOLLOW UP" ... and someone on our team will send it over! Time Stamps: (0:20) What to Expect in Today’s Episode (2:30) Past Client Roger Example (5:30) SSF Method and Understanding Where Your Audience Is (7:05) Fuel vs Polish (14:16) How to Keep a List (22:12) Keeping Notes (26:20) Using Asana ---------- If you want access to the google doc with all scripts, templates, and info covered in this episode, click the link below and comment "FOLLOW UP" ... and someone on our team will send it over! ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Aug 15, 2022 • 18min
358. Why If You Want To Sign More Clients, You Should STOP Selling Nutrition, Training, and Coaching
If you want a successful coaching business, you need to stop selling coaching. Hear me out… people aren't looking to hire a coach. They have a problem that needs solved. Your job as a business owner is to solve that problem for them and in this competitive industry, solve that problem in a unique way that gives them hope this time will work for them. Listen in as I explain our Magic Pill Formula, why speed to value is so important, and why you should be result focused over processed focused. Time Stamps: - Fitness Business Mastermind - Result over Process - What Problem Are You Solving? - The Magic Pill Formula - Speed to Value - Trimming Down Your Menu ---------- IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less. While also unlocking the time + location freedom you DESERVE. All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. Starting RIGHT NOW. Click the link below, and I’ll see you soon. https://www.impactcoachacademy.com/exclusive-free-training-1 ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Aug 11, 2022 • 14min
357. The Easy & Authentic Approach To Sales & Marketing (That Actually Get’s You Clients)
I had a conversation with a really good friend (and past guest multiple times Ben Hartman) about what marketing actually is. It was a sobering conversation for him but one he needed to have and probably one you need too. You see, if we truly believe in our product/service as a coach, it becomes our mission to tell as many people about it as possible. Today's episode is all about how to do that in an easy and authentic way that actually helps you get clients. Time Stamps: (0:05) Philosophical Approach to Sales (0:35) Quick Story about Ben (5:40) The Belief Breaking Ladder (8:00) Pitching on Social Media ---------- IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less. While also unlocking the time + location freedom you DESERVE. All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. Starting RIGHT NOW. Click the link below, and I’ll see you soon. https://www.impactcoachacademy.com/exclusive-free-training-1 ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Aug 8, 2022 • 10min
356. Stop Trying to “Figure It Out” → Mindset Shift For “Overwhelmed Coaches”
A recent conversation with a mentor sparked the idea for this episode because what I've been struggling with is what I see a lot of coaches struggle with as well. The idea that you'll have it "figured out" or that you'll "arrive" when neither of those things will ever happen. The point is to continue to play the game, learn, and grow into the next version of yourself (and never going back to a regular job). - Stop Trying to Arrive - Story about a Young Girl - Looking Back at Mistakes - Going Back to a “Regular Job” ---------- IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less. While also unlocking the time + location freedom you DESERVE. All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. Starting RIGHT NOW. Click the link below, and I’ll see you soon. https://www.impactcoachacademy.com/exclusive-free-training-1 ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Aug 4, 2022 • 19min
355. Your Company's Operating System: The Importance and Impact of Core Values
We cannot stress the importance of this topic enough and how much it has saved us from a multitude of different perspectives and that is the concept of core values. Core values once established act as your operating system and filter for making decisions instead of going off your gut or being inconsistent. We want to share our core values, why they are important to us, and how to start creating your own. Time Stamps: (0:15) The Impact of Core Values (4:10) Working with Tim and Ross (7:19) Our Core Values (13:50) Revising Core Values ---------- IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less. While also unlocking the time + location freedom you DESERVE. All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. Starting RIGHT NOW. Click the link below, and I’ll see you soon. https://www.impactcoachacademy.com/exclusive-free-training-1 ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It” If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!