The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.
Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.
This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.
The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.
Episodes
Mentioned books
Dec 19, 2022 • 19min
392. Part Two of Our Biggest Business Mistakes in 2022 - Erin's Version
It's time for Erin's version of recapping 2022 and some of the biggest business mistakes (definitely listen to the previous episode for some context) and we were honestly very hesitant to share these episodes and to the extend we did because we don't want to lose trust and authority with you. We hope though through hearing these lessons you are able to avoid some of these mistakes and learn from our experiences. Time Stamps: (1:53) Jordan's Episode (3:15) Delegating Decisions (5:57) Not Speaking Up To My Business Partner (9:05) Hired a New Position and Didn't Train Properly (12:39) Doubling Price and Length of Mentorship (17:15) Biggest Mindset Takeaway ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Dec 15, 2022 • 33min
391. Our Top 9 Business Mistakes We Made in 2022 + How We Turned Our Company Around From Nearly Failing (My Most Vulnerable Share of 2022)
This was extremely difficult to outline and speak on but hopefully it helps someone or many someone's out there in similar situations. I (Jordan) learned a lot this year when it came to business and a lot of it was what not to do. I'm going to share the good, bad, and ugly so hopefully you can avoid some of the mistakes I made this year. Topics include: - June 2022 - Problems in the Business in July - Losing Money and Our Expenses Exploded - The Turnaround - Q1 of T4E - Offer Confusion - Trying to Be a Direct Response Company - Our CRM Process - Changing Our Offer and Messaging - Recruiting and Hiring - Let Me Know What You Thought! ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Dec 12, 2022 • 15min
390. The ONE Type of Content You're Missing Thats Stopping You From Attracting Clients (And How To Fix It)
You might be missing this ONE type of content that could be the difference between crickets and attracting your ideal clients. In this short episode, I want to explain the 3 main pillars of content, why beliefs are so important, the value of connection, and more. Topics include: - 3 Main Pillars of Content - Why Are Beliefs Important? - Connection - Internal Limiting Beliefs - Belief Breaking Formula ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Dec 5, 2022 • 41min
389. From Seeing His Childhood Friend Getting Murdered on the News to Building a 6-Figure Business, Then Shutting it Down, to Re-Building a 50k/mo Business That Takes 10 Hours Per Week to Manage - An Underdog Story With IFCA Success Coach Nicko
Definitely listen till the end of this episode for some major inspiration of taking the leap for yourself, your family, and for your future self. IFCA Success Coach Nicko joins us to discuss his early days, being an online coach, how he grew his Instagram account to almost 100k using shoutouts, and much more! Topics include: - Nicko's Home Zoo - Nicko's Story - Nicko's Business Progress and Growth - Early Mistakes and Rebuilds - Nicko's Other Investments - Storytelling - Storyteller's Secret - The 2mm Adjustment - Common Traits of Great Students - Principles of Shoutout Strategy - Nicko's Origin Story - Where to Find Nicko ---------- Follow Nicko On Instagram ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Dec 1, 2022 • 26min
388. What if You Don't Just Sell "Fat Loss?" → How To Succeed as a Health Coach / Functional Specialist & Destroy Imposter Syndrome in 20 Minutes (Metabolic Mentor Guest Presentation)
We are past the days where a mere fat loss offer as a coach will suffice in this industry and today's episode will allow you to stand out amongst the crowd of coaches. We recently joined Metabolic Mentor and gave a presentation around imposter syndrome, sales, marketing, and offer creation. Enjoy! Topics include: - Future Partnership - Two Promises for Today - How Imposter Syndrome Shows Up - Marketing and Sales - Creating Value Through an Offer - Critical Questions to Answer - Packaging Your Offer ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It" If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Nov 28, 2022 • 22min
387. How To Build an E-Mail & SMS List in 2-Hours Or Less That's 40x More Effective At Acquiring Customers Than Social Media
As social media continues to deteriorate (let's be honest) with some of our students getting their accounts deactivated for no good reason, now is 2nd best time to start building an email list (1st was earlier) if you haven't started. I'll share with you why it's important, how to build a lead magnet quickly and easily, and share what's working right now for our students. Time Stamps: (1:00) Randomly Deactivating Accounts (2:30) Why Most Coaches Fail At This (4:20) Purpose of Lead Magnet Funnels (6:20) The Funnel Flow (14:50) What's Working Right Now (19:50) Broadcasts vs Automation Emails ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It" If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Nov 25, 2022 • 17min
386. My "Bored-Focus Formula" For Increasing Creativity, Focus, and Getting More Sh*t Done in Less Time
Having a newborn has taught me a lot and shifted how I approach my work to maximize creativity, focus, and just getting more shit done. I call it the "bored-focused" formula and I'm excited to share these strategies with you and hope they help you! Time Stamps: (0:32) My "Bored-Focus Formula" (2:06) Why Is This Important? (8:06) Supplementation for Focus (9:48) My Routine (12:41) Shot Clocks (14:52) Working On The Business (16:44) Planning Your Next Day ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It" If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Nov 21, 2022 • 1h 2min
385. Q&A: Jordan Syatt on Client's Tracking Their Calories, Growing While Staying Authentic, Favorite Books, and More [Part 2 of 2]
Part 2 of 2 with Jordan Syatt is a pure Q&A style episode with questions from our IFCA clients. We cover a vast array of topics including content creation, coaching tips and strategies, favorite books, and so much more! Time Stamps: (2:00) Jordan's Book (5:25) Burnout and Social Media Content (9:50) Clients Struggling With Tracking Calories (14:20) Growing as A Person and Running a Business (22:10) Favorite and Least Favorite About Parenting and The Inner Circle (26:50) Calling Out The Trolls (30:49) One Book on Business and Personal Development (42:20) The Ultimate Beginner Coach Question (47:00) Westside Barbell Memories (49:00) Being a Friend and Coach (51:08) Standing Out with Content ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It" If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Nov 17, 2022 • 42min
384. Jordan Syatt on Why Long-Form Content Is The Key to Long Term Success [Part 1 of 2]
The ONE and ONLY Jordan Syatt joins us on the show in this two part series to discuss his coaching journey, building his business and how he became Gary Vee's trainer, what brand really means, content creation tips, and so much more! Be on the lookout for the next episode where Jordan does a Q&A with our IFCA clients you won't want to miss! Topics include: - Who is Jordan Syatt? - Balancing Fatherhood and Running a Business - The Early Jordan Syatt Phase - Gary Vee Finding One of Jordan's Articles - Favorite Gary Vee Story - What Brand Really Means - Content Creation - Width vs Depth on Social Media - Being Yourself ---------- Follow Jordan on Instagram ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It" If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Nov 14, 2022 • 8min
383. The #1 Process That Has Helped Us Generate $13,750,000 in Sales In 5 Years
I was recently adding up the total amount of revenue between T4E and IFCA. Making almost 14 million dollars, we've learned a lot of lessons and I wanted to share a process with you that's helped us get to where we are and where we want to go. Topics include: - If You're New Here - Execution, Skill, and Volume - Understanding Volume and Why You Suck At The Beginning - Please Share with a Friend - The Four Truths - Try More Things ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It" If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE ---------- Learn More About Impact Fitness Coaching Academy, To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following Click Here→ to VISIT THE IFCA PAGE ---------- GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
