Torsion Talk - The Garage Door Industry Podcast

Our guest today has received a ton of shoutouts in recent episodes, so Ryan and Tamara brought Jake Wold on the show today to discuss the rebranding of his company Right Way Garage Doors and the launch of Axolotl Global. Learn how Jake feels branding has added value to the services he provides, the unexpected ROI on a rebrand, and what you can expect from Axolotl Global and their partnership with Amarr. Jake Wold is the CEO of Right Way Garage Doors in California and oversees the garage door Division for Axolotl Global, creators of authentic surface applications and products that include metal, concrete, terrazzo, terracotta, stone and glass. Find Jake at: https://axolotlglobal.com https://rightwaygaragedoors.com Register for GDU Summit 2023: https://garagedooru.com/summit Coupon code: imearlyyo Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

In June of 2021, Ryan and Tamara launched Garage Door U, a peer group designed to foster learning, growth and leadership within the garage door community. In December of 2022, Garage Door U held an in-person event in Dallas, Texas. Tune in to this episode to learn the details for the 2023 event and why it's one week you can't afford to miss. Register for GDU Summit 2023: https://garagedooru.com/summit Coupon code: imearlyyo Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

In this episode, Ryan and the technicians who participated in his recent sales training sit down to discuss what they learned during the class. Tune in for some sneak peaks on what the training entails! Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

In this episode, Jacob Schneider joins Ryan and Tamara to discuss how he got his start in the door business and his unique plan to train technicians for success and growth within his business. Learn what the Ladder of Opportunity is and how it is helping him move technicians from apprentices all the way up to Field Supervisors and beyond. At just 22 years old, Jacob Schneider started Canadoor Garage Doors in 2011, which has grown to become a dominant player in garage doors near Toronto, Ontario, Canada. Last year, Canadoor did just under 7 million in revenue, and the company was recognized as one of Canada's fastest-growing companies in 2020. Jacob's mission is to be a family-focused, inspiring leader who creates a culture where employees are encouraged to grow and develop their careers within the company. By providing opportunities to those around him, he inspires and empowers others to achieve their goals and reach their full potential. Through his leadership, Jacob is determined to continue growing Canadoor and dominate the garage door industry across Canada. Find Jacob at: http://canadoorsystems.com Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Join Ryan and several special guests in this episode recorded at IDA Educon 2023. Find our guests at: IDA: https://www.doors.org AE Door and Window: https://www.aedoorsales.com United Garage Door Company: https://www.unitedgaragedoor.com Haas: https://www.haasdoor.com Fawley Overhead Door, Inc: https://www.fawleydoor.com Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Ryan and Tamara sit down to chat with Ryan's fellow SEO old-schooler, Mark Ambrose, to discuss their tried and true tips for SEO. What still works, best practices, what you can do to improve your ranking, and more. This is a great episode if you're new to online marketing or need a refresh. Mark Ambrose is the founder and President of Battleplan Marketing, which provides digital marketing services to home services companies. Mark has over 30 experience years in sales and marketing and over a dozen of those in digital marketing. Our blog, podcast, and free training programs provide contractors with the knowledge, skills, and tools to grow a sustainable and scalable business. Find Mark at: www.battleplan-marketing.com https://www.linkedin.com/company/battleplan-marketing https://thebattleplanmarketingpodcast.buzzsprout.com/ Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

In this episode, Ryan sits down to give a few updates on GDU, industry innovators, the economy, consumer sentiment and more. Tune in to hear his perspective on new door designs, steel price volatility, manufacturer spiff programs, and even the recent indictment of former President Trump. Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Ryan and Tamara are joined by Matt Lockemy today to discuss the bad bobs in the industry, how LSA is going downhill, their favorite industry innovations, and what doors Ryan is putting in his new house. Special shoutout to Jake Wold in this one! Matt has been in the garage door industry since he was a teenager. Being able to start his own company where he could hire and work alongside family was once just a dream. Matt is continuously finding new ways to amplify M&M to be the best that it can be. With new technology and information to be learned everyday, there’s no reason we shouldn’t continue to serve Michigan with the highest quality possible. Find Matt at: www.mandmdoor.com matt@mandmdoor.com Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Ryan and Tamara sit down once again with friend of the show Brian Buckalew, Vice President of Business Development for Majestic Steel USA for a discussion on data and market predictions from the steel industry.  Learn what Brian thinks the market will do in the second half of 2023, what a should-cost model is, what to expect from prices going forward, and more.Brian Buckalew has been in the steel industry since 1991, working his entire career at Majestic Steel USA.  He began as a Customer Service Representative and moved into sales in 2000, and was a Commercial Director of OEM Sales from 2015-2018.  Brian is now the VP of Business Development with Majestic with a focus on steel supply chain augmentationsMajestic Steel USA - https://majesticsteel.comFind Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Those of you who know Ryan know how excited he is about Phantom Screens.  In this episode, he sits down with C. Esther De Wolde, CEO and co-founder of Phantom Screens, to chat about their product, their company, and more. As CEO and co-founder of Phantom Screens Esther De Wolde, CGA/CPA has nurtured and grown the corporation to become the leading brand in the retractable screen industry. Outside of her role as Chief Executive, Esther is a member of several local and global boards and a Youth Leader in her church. Being a country farm girl at heart, she loves nothing more than spending time working in her English garden. With their 2 daughters grown, she also loves golfing with her husband. Find Esther at: https://www.phantomscreens.com/ Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com