Branding Matters

Send us a textToday I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books Sticky Branding and Brand New Name.For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he was forced to take a long hard look at the way their company was run.What Jeremy realized is that it wasn’t his company’s sales people or marketing processes that were failing, it was their branding. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into a successful brand.I invited Jeremy to be a guest on my show to learn what makes a brand “sticky” and why it’s important to know the difference between branding and marketing. I wanted to learn about digital saturation and how it impacts branding. And finally,  I was curious to hear what he thinks the future of branding looks like in a post-covid world.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Jo-Anne Reynolds; the Founder & CEO of Sexy AF. Contrary to what you might think, AF stands for alcohol free and Sexy AF is a 100% alcohol-free company that produces the world’s best tasting, alcohol-free spirits.I invited Jo-Anne to be a guest on my show to learn how this mother of two created a successful, award-winning brand right in the middle of a global pandemic. I wanted to discuss her sexy name and branding. And I wanted to get her POV why there’s been a recent a rise of the non-alcoholic and alcohol-free culture.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Andy Nairn, one of the  founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising."Recently, Andy launched his first book called “GO LUCK YOURSELF - 40 ways to stack the odds in your brand’s favour.” And here’s the best part - ALL the royalties from this book are going to help working class kids get a lucky break into the creative industry.I invited Andy to be a guest on my show to discuss the role luck plays in branding. I wanted to know why it’s considered taboo in business. And I was curious to get his POV on what role mindset plays on turning misfortune into good fortune.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I have the pleasure of sitting down with Shirley Weir; the Founder of a hugely popular online community with more than 27K members and counting.  The name of this community is called Menopause Chicks and Shirley’s mission is to empower women by helping them navigate midlife with the right health information.Shirley speaks regularly at popular events all over and in 2018, her first book called MOKITA reached #1 on Amazon in women’s health.I invited Shirley to be a guest on my show because I wanted to talk about her Menopause Chicks brand and learn about the challenges she faced in her quest to shift people’s mindset on the subject. As well, I wanted to learn why our cultural attitude toward menopause is still so shrouded in stigma and silence.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I’m sitting down with Martyn Tipping; one of the world’s foremost naming professionals and brand strategist. He’s also a writer and content creator who has overseen high-profile branding projects for clients in all major industries, all over the world. Born and educated in the UK, Martyn moved to New York City where he has worked on some of the biggest corporate name changes including Zeneca, Accenture, Altria and more.I invited Martyn to be a guest on my show to discuss what’s happening in the naming space these days. I also wanted to get his POV on what names new brands should avoid in the post-covid world. And last, but definitely not least, I’m curious to learn about Martyn’s short-lived stand-up comedy career that ended on the night he opened for Chris Rock. Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Rosita Hall; one of the top 100 black women to watch in Canada. She is an entrepreneur extraordinaire, speaker, coach & Canadian best-selling author. I’m not exaggerating when I say this woman is a force to be reckoned with! Those who know Rosita best, describe her as the Motivation Sensation with a BIG heart.Rosita is the recipient of several prestigious awards for her leadership capabilities and her work in empowering women. And she is currently working on her 3rd book called, “Authentic Leaders Rock!”I invited Rosita to be a guest on my show to discuss personal branding and the importance of connection. I also wanted to get her POV on the power of authenticity and why it’s important to tap into your “why factor” to be successful.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I’m sitting down with Dain Walker, a Brand Strategist and Founder of Victory Front - one of Australia’s fastest growing brand design firms. Dain has worked with countless high-profile, multi-million dollar startups and well-established brands, creating go to market strategies that help them penetrate the market. He's known around the globe for his remarkable ability to put companies on the map at an accelerated rate.Dain’s proven track record starts with himself. He began branding on Instagram and quickly grew his account to over 200,000 followers inside of 12 months.I invited Dain to be a guest on my show to discuss branding on SM, specifically Instagram and LinkedIn. I also, wanted to learn more about his personal brand, and how a guy who was broke built a seven figure income in less than 2 years.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I have the pleasure of sitting down with another one of my siblings. This time it’s my older sister Anna, who is the President and Founder of Anna Goodson Illustration Agency; one of the world’s leading Illustration agencies known for connecting creative thinkers with illustrators and motion graphic artists from around the globe.By championing an inclusive, culturally diverse family of talented humans, Anna’s agency helps brands transform their ideas into powerful visual content.I invited Anna to be a guest on my show to learn why illustration is becoming more popular with brands as a way to differentiate themselves.  I also want to discuss why diversity has always played such an important role in her agency’s branding.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textIn this episode I'm sitting down with Chris Kneeland, the Co-founder and CEO of Cult Collective; North America's leading marketing engagement agency. Chris is also the founder of The Gathering - a Forbes top rated business summit and a master class for brand and business leaders looking to reap the benefits of a "cult-like adoration".This celebrated author, speaker and marketing maestro knows that true customer engagement isn’t about getting people to buy—it’s about getting them to buy in. He believes when customers get involved, contributing their voice, and not just their dollars, they are worth their weight in gold. I invited Chris to be a guest in my show to learn about cult brands and what they do differently to foster a community of users. I also wanted to get his point of view on loyalty programs and what, if any, their role plays in branding.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Lisa Anna Palmer; the Founder and CEO of Light Your Leadership Brand Institute and international best-selling author of Light A Fire In Their Hearts: The Truth About Leadership. With more than 25 years experience, Lisa has coached and facilitated workshops for thousands of executives from all over the world, with a special focus on leadership. And most recently, she was selected as one of the Top 100 Canadian Professionals for 2020. I invited Lisa to be a guest on my show to get her POV on what role leadership plays in the success of a brand. I also wanted to discuss what it takes to be a great leader and what challenges covid has presented while working remotely.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET