The VIBE with Kelly Cardenas

A 15-year veteran of the professional beauty industry, Kalena Nordgaarden is not a licensed cosmetologist, but rather a “licensed” marketing extraordinaire. A self-proclaimed enthusiastic cheerleader, promoter and supporter of all the wonderful brands, products and creative geniuses in the industry and at her company, Kalena has been happily working in marketing for the world’s largest privately-owned professional haircare company, John Paul Mitchell Systems, for her entire corporate career. Growing up in the mountains of Northern Idaho and then the beaches of Southern California, Kalena worked sports marketing events for JPMS while attending high school and college, and then, after graduating from San Diego State University with a degree in advertising and marketing (and enough minors to make up another degree or two), began her official corporate career at JPMS as the Sports Marketing Coordinator in 2006. What is sports marketing, you ask? Great question. In a nutshell, JPMS sponsors a variety of global sporting events, tours and athletes as a bold and unique way to bring visibility to our brands and products in a non-endemic space by way of event activations and media coverage. We use these partnerships to stay relevant and top-of-mind with the next generation of users and sample our products and educate consumer-based audiences on what our brands and products are and where they can buy them. Over the years sports marketing evolved into what is now called Lifestyle Marketing, which includes not only sports-and-athlete-based partnerships, but partnerships in the music, dance, yoga, and influencer space as well. Kalena has managed it all. She currently oversees the Lifestyle Marketing department and has recently added management of JPMS’ Corporate Sustainability Program to her repertoire. When Kalena is not at a JPMS Lifestyle Marketing event, you can find her front row at a concert (live music is her other passion besides sports!), teaching kickboxing and bootcamp classes, enjoying the outdoors with friends, or on a plane jet-setting to her next adventure destination. Kellycardenas.com EXECUTIVE PRODUCER- MADDOX CARDENAS

Long before storytelling became a business buzzword, Kindra was fulfilling a 5th grade language arts assignment by reading a story to a room full of out-of-control 3rd graders. Instead of reading from the pages, Kindra set the storybook aside and told the story herself. Within the first few sentences, she held those unruly 3rd graders in the palm of her hand and knew, in that moment, she had stumbled upon something powerful. Since that time, Hall has become the go-to expert for storytelling in business and beyond.She is the best-selling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List and Forbes said it “may be the most valuable business book you read.” Her highly anticipated second book, Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out, releases in January of 2022. https://www.chooseyourstorychangeyourlife.com/ EXECUTIVE PRODUCER- BROOKLYN CARDENAS

Danielle Giddins is a veteran in the hair care industry. As a single mother raising two daughters, she began her journey to become a professional Cosmetologist in 1998. With hard work and per- severance, Danielle completed her certification and landed a position at a premier hair salon in Baltimore City. In April of 2015, Danielle’s vision came to fruition. She birthed, A Virtu- ous Touch Salon and Spa, where both cosmetology and massage therapy would be a catalyst to empower and encourage health and wellness. Dan- ielle assures that your salon visit will leave you with a lasting impression; one that will entail great conversation, rejuvenation, laughter, prayer or sharing the Word of God. With over twenty years of experience in the in- dustry, she mentors aspiring beauty professionals to ensure that they build a strong foundation and a lasting legacy. The most important relationship she has developed during her journey has been with God. The more her relationship with God grew, so did her vision to offer a more personal and unique service to woman; services that would not only minister to the beauty but also to the mind and spirit. Danielle Merged with her daughter Tykira Ceaser, in 2017 and they are now partners of their own brick and mortar salon business in Owings Mills that was attained during the 2020 pandemic. As the spa portion of their salon manifested, they attained sustainability within the business, giving Danielle the freedom to work on other projects. She launched The Bankable Beauty Professional to help struggling stylists stabilize the foundation of their business through digital education and mentorship. Her most recent project was birthed out of a need to share her life story with her daughters to make sure they didn’t repeat her past mistakes but ultimately would help heal and free many women. https://www.amazon.com/POVERTY-PRISON-PURPOSE-JOURNEY-DISCOVERING/dp/1737986809/ref=mp_s_a_1_3?crid=GZ7Z91XR8KK7&keywords=from+poverty+and+prison+to+purpose&qid=1638913658&sprefix=from+povert%2Caps%2C61&sr=8-3 https://www.kellycardenas.com EXECUTIVE PRODUCER—. MAKENA CARDENAS

SHANNON BROWN is the right kind of ICON! He shows us that the greatest thing you can ever do is to be a great example to your family! Shannon has been married for 22 years and has 3 incredible children. He says that his only desire is to be a great husband and father! This is what we should celebrate in our world at the highest level! Kellycardenas.com Executive Producer- ROBERT CARDENAS

Born in Cairo, Egypt, and raised in Ellensburg, Washington, Chef Michael Mina has enjoyed a love affair with the kitchen, creating memorable dining experiences for guests from a very early age. Chef Mina’s epicurean journey began in 1987 at the Culinary Institute of America in Hyde Park. During those 18 months of formal schooling, he spent his weekends sharpening his natural talents with hands-on experience in Charlie Palmer’s kitchen at the upscale Aureole in New York City. At the start of his career, Chef Mina was presented with the opportunity of a lifetime with then-executive chef of the Bel Air Hotel in Los Angeles, Chef George Morrone. The two were asked to develop a concept and create a menu for an upscale seafood restaurant in San Francisco – the city Chef Mina had dreamed of calling home one day. Welcomed to San Francisco by a major earthquake his second day in the city, he was unfazed and went to work immediately under Chef George’s direction. Chef Mina dedicated himself to creating a complete dining experience – training the entire kitchen staff personally and refining the menu as chef de cuisine. AQUA opened to rave reviews and national acclaim in 1991. Chef Mina served as AQUA’s executive chef from 1993 to 2002, where he was awarded Rising Star Chef of the Year in 1997 and Best California Chef in 2002 by the James Beard Foundation. Chef Mina’s culinary and business vision led to the founding of his company, MINA Group, with partner Andre Agassi in 2002. Under the auspices of MINA Group, he has opened over 45 operations around the world, including the Michelin-starred MICHAEL MINA, Chef Mina’s flagship restaurant in the heart of San Francisco, which represents the culmination of his core culinary philosophies, Middle Eastern heritage, lauded chronicles as a chef and restaurateur, and personal character. Honored with numerous accolades, including a Michelin star at MICHAEL MINA from 2012 to 2018, James Beard Foundation “Who’s Who of Food & Beverage” inductee in 2013, Gayot Restaurateur of the Year 2011, Bon Appétit Chef of the Year 2005, and many more, Chef Mina continues to dazzle the culinary world with bold dining concepts. Chef Mina has been featured in such national media as Bon Appétit, Food & Wine, Newsweek, TIME, Robb Report, Travel + Leisure, Wine Spectator, in addition to the Food Network, the CBS Early Show, the NBC Today Show and Fox’s syndicated “Good Day Live.” He has been a featured guest chef at the James Beard House numerous times and cooked for three U.S. presidents: Bill Clinton, George W. Bush, and Barack Obama. https://www.michaelmina.net https://www.kellycardenas.com Executive Producer-POPS

Matt Havens is not your typical speaker. His uncanny ability to provide real-world solutions in a relatable and humorous way have made him one of the quickest up-and-coming speakers in the industry. Matt’s signature style began in corporate America, where by 25 he pitched the C-suite boardroom of a Fortune 25 company on his plan to lead enterprise-wide transformations to capitalize on the “Millennial” opportunities present in the marketplace and the workforce. Matt’s work soon caught fire, and he began speaking to audiences all over the country, subsequently catapulting up the corporate ladder and leading teams in areas as diverse as marketing, sales, and customer retention. Matt has been at the forefront of driving massively-scaled change efforts, started new sales departments, and ran contact centers in 5 different U.S. locations. In short, his approach is baked in reality instead of hyperbole. Matt now brings his simple yet profound solutions to companies, associations, and small businesses across North America. His stated mission is to put perspective into action – both professionally and personally – by unpacking our true motivations, and specifically how our answers relate to the meaningful relationships and connections we create. The versatility of his experience and expertise is why he’s frequently called upon to address a variety of topics ranging from generational differences, leadership, culture, communication, sales and building successful teams. https:/www.Matthavens.com Thank you to our sponsors https:/www.Samaritansfeet.org https://www.cardenaslawgroup.com https://www.Findlayvolvocarslv.com https://www.Squeezedried.com https://www.michaelmina.net https:/www.kellycardenas.com

Leigh Steinberg, premier sports agent, entrepreneur, best-selling author, and CEO of Leigh Steinberg Sports and Entertainment Holdings, is best known for his work building athletes into stand-alone brands. He is often credited as the real-life inspiration for the Oscar-winning film Jerry Maguire. Leigh has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, and golf, including the number one overall pick in the NFL draft for an unprecedented eight times in conjunction with 64 total first round picks. With an unrivaled history of record-setting contracts, Leigh has secured over $4 billion for his 300+ pro athlete clients and directed more than $900 million to various charities around the world. Over the course of his career, Leigh has been featured on numerous national television programs, including 60 Minutes, Larry King Live, The Today Show, Lifestyles of the Rich and Famous, and many more. He has been profiled in a host of magazines, including Business Week, Sports Illustrated, ESPN the Magazine, People, Forbes, Playboy, GQ, and FHM. He currently resides in Newport Beach, CA. Steinbergsports.com Kellycardenas.com EXECUTIVE PRODUCER-ROBERT CARDENAS

Theresa “TGo” Goss CEO and Executive Producer — MelRose 11 LLC TGo is a Proud US Navy Veteran who’s “earned” a PhD. from the Entrepreneurial School of Hard Knocks. Winner of the ATHENA International TV & Producer Award and Inducted into the Nevada Women’s Hall of Fame for Entertainment & Media. She started her first business at the age of 10, bootstrapped multiple 6 and 7 figure projects on less than "Shoestring Budgets” and in 2005 Published the world's first all digital-interactive magazine for African Americans; "BIM" Black Insight Magazine. Public Speaker, Executive Producer and now National Talk Show Host with more than 2 Million TV monthly viewers and counting TGo is truly Fueled by Passion, Powered beyond Fear: Letting nothing block her path to Success!
 https://tgo.experttalkwithtgo.com

Jaimie Robinson is a "Cajun girl loving the NFL life with the GM of the Tennessee Titans…JRob" and Abby Flittner is a "Nashvillian. Mom. Co-founder of Nashville Guru." From the local scene to the Titans, nothing is out of bounds. Abby Flittner is a female entrepreneur based in Nashville, Tennessee. She co-founded Nashville Guru ten years ago, which is the go-to online resource for Music City. NashvilleGuru.com receives over one million monthly page views and reaches over 300,000 people each month. She is also the co-host of the Tennessee Titans podcast Out of Bounds with Jaimie and Abby. While she's a busy career woman, she considers her family the most important part of her life. She has two beautiful children (Jessa and Judah) and a loving husband (Josh Gilmore), who is the other co-founder of Nashville Guru. Nashvilleguru.com https://podcasts.apple.com/us/podcast/out-of-bounds-with-jaimie-robinson-and-abby-flittner/id1582657194

On this episode Kelly had the honor of speaking to labcoatagents.com for their anniversary. He shares the 3 foundational truths that were imparted by his parents. Kellycardenas.com