EP #154 DANIELLE C GIDDINS—FROM POVERTY & PRISON TO PURPOSE

Danielle Giddins is a veteran in the hair care industry. As a single mother raising two daughters, she began her journey to become a professional Cosmetologist in 1998. With hard work and per- severance, Danielle completed her certification and landed a position at a premier hair salon in Baltimore City. In April of 2015, Danielle’s vision came to fruition. She birthed, A Virtu- ous Touch Salon and Spa, where both cosmetology and massage therapy would be a catalyst to empower and encourage health and wellness. Dan- ielle assures that your salon visit will leave you with a lasting impression; one that will entail great conversation, rejuvenation, laughter, prayer or sharing the Word of God. With over twenty years of experience in the in- dustry, she mentors aspiring beauty professionals to ensure that they build a strong foundation and a lasting legacy. The most important relationship she has developed during her journey has been with God. The more her relationship with God grew, so did her vision to offer a more personal and unique service to woman; services that would not only minister to the beauty but also to the mind and spirit. Danielle Merged with her daughter Tykira Ceaser, in 2017 and they are now partners of their own brick and mortar salon business in Owings Mills that was attained during the 2020 pandemic. As the spa portion of their salon manifested, they attained sustainability within the business, giving Danielle the freedom to work on other projects. She launched The Bankable Beauty Professional to help struggling stylists stabilize the foundation of their business through digital education and mentorship. Her most recent project was birthed out of a need to share her life story with her daughters to make sure they didn’t repeat her past mistakes but ultimately would help heal and free many women. https://www.amazon.com/POVERTY-PRISON-PURPOSE-JOURNEY-DISCOVERING/dp/1737986809/ref=mp_s_a_1_3?crid=GZ7Z91XR8KK7&keywords=from+poverty+and+prison+to+purpose&qid=1638913658&sprefix=from+povert%2Caps%2C61&sr=8-3 https://www.kellycardenas.com EXECUTIVE PRODUCER—. MAKENA CARDENAS